10 Examples of Brands Leading the Way with NFTs
Social Media Strategies Summit
SEPTEMBER 9, 2022
If you’re going to add NFTs to your marketing mix, do it in a way that aligns with your current activity. Clinique’s press release cited research that claims NFTs with avatars of color and disability have lower values than white avatars. Otherwise, you run the risk of it coming across as inauthentic. Coca-Cola got this right.
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