Remove Activities Remove Applications Remove Examples Remove Metrics
article thumbnail

A marketer’s guide to natural language processing (NLP)

Sprout Social

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications. What is natural language processing? What are the types of NLP categories?

Process 111
article thumbnail

How Meta Could Leverage Outbound Clicks

Jon Loomer

Even the simplest application could be a huge help for advertisers looking to send traffic to their stuff — whether it’s on a website they own or a third-party website. Let’s define the various “Click” metrics that are often confused. And yet, Meta has a solution that is sitting right in front of them.

CPC 200
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The role of artificial intelligence in business in 2024

Sprout Social

The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g., These applications demonstrate the practical implementation of AI in performing specific tasks with high accuracy and efficiency. This leads to tailored support experiences and recommendations.

Patterns 121
article thumbnail

The Science Behind 84-Day Sales Cycles

Koka Sexton

To answer this question, it’s important to understand the different metrics that influence the SaaS sales cycle’s duration. By mastering these metrics, one can learn to optimize their sales journey and reach success within the 84-day timeframe. Fortunately, they are quite simple to understand.

Metrics 52
article thumbnail

Mastering Competitor Benchmarking: A Comprehensive Guide For Outperforming Competitors

Keyhole.co

It doesn’t focus on external factors like how other businesses are performing on those same metrics. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned. For example, a company compares its marketing campaign ROI to its competitors.

Metrics 59
article thumbnail

The marketer’s guide to reporting on social video engagement

Sprout Social

And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. If you feel overwhelmed by the dozens of video metrics out there, there’s good news—you can be choosy. Facebook video metrics to watch.

article thumbnail

4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. As a result, you'll create similar content, which Ryan Law, CMO at Animalz, describes as copycat content , a bunch of articles with lookalike titles, headers, and examples.