Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Keyhole.co

NOVEMBER 7, 2023

In addition, social listening sharpens your understanding of when your active users are most likely to interact with your content. These individuals are often active early morning or late evening – prime times for workouts. With these audience insights, you align your social media strategy to engage these active users.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Keyhole.co

JANUARY 18, 2024

Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. It was actively promoted by both parties and sold out at record speed. Instagram: 741.7K Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

agora pulse

AUGUST 1, 2019

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. And people don’t just passively consume content from micro-influencers—they take action.

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Influencer Social Media Survey Campaign 124

The Realtime Report

JUNE 18, 2014

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life.

Influencer 183

Influencer YouTube Campaign Price 183

Pam Moore

MAY 6, 2019

Influencer Marketing – Breaking Through the Noise. This is exactly what you get when you work with the right influencers. Influencer marketing is one of the fastest ways to ignite your brand, grow community and tap into the power of social media. How to work with influencers to create co-created content.

Influencer 60

Influencer Activities Content How To 60

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Audiense

MAY 10, 2018

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? By identifying and analyzing the most relevant and unique influencers for each segment , you can understand how to reach them.

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Activities Examples Campaign Data 90

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Who are they people who influence their thoughts and their buying decisions? Click To Tweet.

Influencer 166

Influencer Tips Marketing Training 166

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 97

Activities Brands Analysis Template 97

Sprout Social

APRIL 3, 2017

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. The second step is to go to each website and identify whether or not they’re active on social media, and which platforms they use. Facebook Competitive Analysis. Twitter competitor report.

Analysis 105

Analysis Social Media Hashtag Report 105

Audiense

MARCH 28, 2018

The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. If you are interested in this subject you can download the report here.

Analysis 87

Analysis Research Metadata Patterns 87

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Keyhole.co

APRIL 2, 2024

You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out. Sentiment analysis This metric helps you analyze the sentiment or emotional tone behind brand mentions and conversations on social media. Think ratings, reviews, or feedback.

Metrics 52

Metrics Sentiment Analysis Influencer 52

The Realtime Report

NOVEMBER 29, 2012

“Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. The topic search tool allows marketers to identify influencers that are relevant to the conversations they care about.

Influencer 194

Influencer Tools Curation Analysis 194

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Keyhole.co

JANUARY 17, 2024

Sentiment analysis Analyze the tone of online conversations to determine whether sentiments are positive, negative, or neutral. This type of analysis will make it easier to assess public perception, gauge customer satisfaction, and identify areas that may require attention or improvement.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Audiense

FEBRUARY 21, 2018

Hi influencer , today we’re dedicating this post to you. Not everything is brands and agencies in influencer marketing. We never tire of repeating that the size of an influencer’s community is no indication of the true influence over an audience. Do you know what kind of people follow you?

Influencer 79

Influencer Brands Proposal Analysis 79

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 60

Activities Communities Social Media How To 60

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity. Monitoring The first step in social media intelligence is to monitor multiple social networking sites where your target audience is active. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

NOVEMBER 7, 2023

With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. But it also contains a competitive analysis component that earns it a spot in our list of social media listening tools. It incorporates Blue Silk GPT for AI analysis.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Audiense

MARCH 6, 2018

Our mission is to provide our clients with audience intelligence and activation at scale in social, digital and offline channels. We’re happy to announce that we’ve taken another step along this path, and again it’s thanks to the feedback we received from our users: today we launch Influencers Report.

Influencer 58

Influencer Report Features Data 58

Social Media Network Marketing

FEBRUARY 29, 2024

With its visually-driven interface and engaging features, it has captured the attention of millions, making it a powerhouse for content creators, businesses, and influencers alike. Instagram has skyrocketed in popularity, becoming one of the most influential social media platforms globally. AudienceInsights #Targeting #InstagramAudience 2.

Instagram 56

Instagram Hashtag Curation Authentication 56

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The brands that influence them the most. The factors that most influence their buying habits.

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Case Study Activities Study Campaign 79

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Discover loyal brand advocates Instagram is a hub for influencers, and social listening enables you to discover relevant influencers in your industry. Well, now you can do this too.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. You need to find your audiences and influencers and on which platforms they publish. Aren’t word clouds great?

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Strategy Analysis Collaboration Small Business 220

Audiense

NOVEMBER 4, 2020

Our aim was to find its influencers and their communities, and then to explore what other niche subtopics there were discussing, and to gather an audience that we could activate in a campaign. One area that continues to emerge is the Internet of Things, and this became a topic and audience that we were keen to investigate.

Analysis 66

Analysis Conversation Data Tools 66

Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. More importantly , brands must react to all of the above.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. It shows that your audience is actively engaging in a conversation about your brand. Influencers have a dedicated social following of people who trust and value their opinion. million followers.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Text classification powers various capabilities such as sentiment analysis and spam filtering.

Process 111

Process Sentiment Analysis Applications 111

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Which are the best Twitter analytics tools with which to get started?

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

AUGUST 28, 2023

billion monthly active users , the platform presents a vast audience for content creators and marketers. From competitor analysis to influencer tracking, our YouTube analytics dashboard offers everything you need to up your game on YouTube. Moreover, it generates the second-highest traffic among websites globally.

Metrics 52

Metrics Analytics YouTube Video 52