Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. You need to actively collect, analyze and use that data to your advantage.

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Sentiment Metrics Analysis Trends 96

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

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Strategy Sentiment Marketing Analysis 128

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

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Process Sentiment Analysis Applications 110

Keyhole.co

MARCH 28, 2024

That’s where search engine optimization (SEO) enters the scene. It aims to rank high on the search engine results pages (SERP). For example, you can share an article about how auto loans work on LinkedIn as a car financing company. Using Chrome extension: This extension allows you to perform your hashtag analysis.

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Hashtag LinkedIn Analytics SEO 52

The Realtime Report

NOVEMBER 11, 2020

ID fraud itself can take several forms—use of credit card information to acquire products and services, for example, or even to receive medical treatment. These opportunities make anyone’s identity valuable to criminals; Stealing someone’s identity becomes a “free ticket” for any number of fraudulent activities. Search Engine Phishing.

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SMS Banking URL How To 125

Keyhole.co

MAY 12, 2023

Competitor analysis Want to know what your competitors are doing? For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Try to figure out what keywords they’re using.

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Tools Strategy Marketing Analysis 52

Koka Sexton

DECEMBER 31, 2022

These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message. Channels like social media, search engines, blogs, websites, and email marketing can be used to create a strong presence across multiple platforms. Data Analysis. Actionable steps.

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Strategy Marketing B2B ROI 92

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

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Tools B2B Hubspot Analytics 62

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. First, you must conduct a thorough online search using social media platforms and search engines. You must also run a competitor analysis to see where your reputation stands in your niche.

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Reputation Brands Construction How To 59

The Realtime Report

FEBRUARY 24, 2020

Data Analysis. The collection of consumer data and their activities will allow you to gain a better perspective on how to reach your target audience. Search Engine Optimization is another vital marketing tactic for the age of the internet. Create varied marketing content that you can use on these different sites.

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How To Marketing Resources Campaign 135

SocMed Sean

DECEMBER 1, 2018

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. 5) Organic Content Analysis Tools like SEMRush, Moz, Ahrefs, or Screaming Frog.

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Blogger Company Social Media Curata 266

Sprout Social

MAY 4, 2023

Examples of successful LinkedIn Groups What are LinkedIn Groups? For example, if you enter the query “Microsoft Excel,” you will find “Microsoft Excel Users” under Groups at the top of the search results. For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image.

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Groups Groups LinkedIn Microsoft 130

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. For example, Abercrombie & Fitch rebranded itself to include more inclusive styles and prioritized creating wardrobe staples. These are questions you might’ve asked yourself more than once.

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Brands How To Sentiment Metrics 110

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

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Marketing How To Sample Samples 131

The Realtime Report

MARCH 8, 2021

For example, the research and advisory firm Cognilytica forecasted in 2019 that new spending on services that label data for supervised learning would reach one billion dollars by 2023. billion invested, followed by medical research, facial recognition, video content analysis, and fraud detection. AI Will Create Some Jobs.

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System Software Patterns Skills 254

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights.

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Research Google Newsletter Curation 77

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. Search Engine Visibility. ” True!

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Metrics Marketing Class ROI 195

Oktopost

SEPTEMBER 12, 2023

This includes insights into your prospects’ browsing habits and location, as well as a broader view of industry trends, competitor analysis, and market interests. Types of Intent Data Sources Search intent data: Search intent data is created when someone types a phrase or keyword into a search engine.

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Data B2B How To Metrics 124

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Subreddits have their own URL, for example the Star Wars subreddit can be found at www.reddit.com/r/StarWars. For example, instead of saying “the memes subreddit,” I’d say “r slash memes.”.

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Reddit Brands Meme Forums 100

Buffer Social

SEPTEMBER 11, 2023

” Take my LinkedIn profile example below , you’ll see my avatar plus Eddie Van Halen cover photo — this is by design, as it reflects the impression I want to share with my network. Data analysis: The ability to collect, analyze, and interpret data. Sales: The ability to persuade others to buy a product or service.

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LinkedIn Tips Skills URL 113

Janet Fouts

NOVEMBER 18, 2018

When the marketing, engineering and sales teams barely know each other, there is little understanding of what each other is doing, much less who they are as human beings. We check in periodically with other practices and analysis or work with individuals as desired. This is especially true in companies where roles are siloed.

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Groups Groups Company Exercises 134

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. The links in the below blog post from Affirm show off an example of using off-page SEO.

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B2B SEO Travel Hubspot 124

Adam Sherk

AUGUST 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). Time appears to have the most active profile. I think you’ve done a great analysis, Adam.

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Digg Sites News Activities 134

Buffer Social

JANUARY 4, 2023

Some examples of AI tools that can assist with idea generation include Persado , which uses machine learning to analyze audience engagement data and suggest relevant topics, and ChatGPT, an AI tool that can generate ideas for stories, articles, and more based on a set of user-defined parameters. one of my more ridiculous prompts.

Content 126

Content Newsletter Research Tools 126

Hootsuite

OCTOBER 27, 2020

You’ll find the complete October Statshot report in the SlideShare embed below ( click here if that’s not working for you), but read on below for my in-depth analysis of this quarter’s key stories. As we’ll see later in this analysis, however, any potential reduction in individual platform audiences may still be some way off.

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Report Social Media Yahoo Analysis 145

Keyhole.co

AUGUST 2, 2023

billion monthly active users already on the platform. For example, Keyhole is a tool that offers a social media listening feature to get to know your audience better. Search engine optimize your videos We easily forget that YouTube isn’t just a video platform. It’s also a search engine.

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YouTube Tips Collaboration Training 52

Oktopost

JUNE 14, 2021

For instance, running a blog from which you post insightful articles can define your firm as a thought leader and your website as a place search engines refer to despite visitors not knowing your brand. Running a YouTube channel with product tutorials or keeping up an active social media posting habit can be helpful, too. .

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Comparison SEO Curation Domain Name 145

Keyhole.co

OCTOBER 13, 2023

HR managers often use this tactic as a way to more effectively attract both active and passive job candidates. For example, with the help of Keyhole. 75% of active job seekers are likely to apply for a job if an employer actively manages their employer brand. YouTube It is the largest search engine for videos.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Convince & Convert

DECEMBER 4, 2018

For instance, a COE around content marketing might bring together a team that creates content for sales, a video content team, a customer service team, and a research team, all to create a more efficient and effective content marketing engine for your organization. Respecting and engaging the expertise of these different disciplines is key.

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Class Meeting Resources Template 146

Sprout Social

AUGUST 15, 2019

Post frequently : With any social network the more active you are the more likely you are to convince people to engage with your account. Stay Active on Your Account. This may seem obvious but you’ll likely never be Instagram verified if you don’t actively use the platform. 5 Great Examples of Instagram Influencer Marketing.

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Instagram Badge Tips How To 111

Keyhole.co

OCTOBER 21, 2020

Here are some stats to answer your questions: Instagram has about 1 billion active users – 1 billion users you could potentially reach with the right Instagram SEO tactics. A YPulse analysis even found that the buying power of millennials and Gen-Z combined was close to the $3 trillion mark. Consider Hashtags as Keywords.

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SEO Instagram Tips Hashtag 131

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing activities can include: Content planning and creation. Connecting with followers to build a community online, then working to keep that community active and healthy by responding to messages and creating ongoing opportunities for engagement. A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Convince & Convert

AUGUST 18, 2015

In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. For example, Uberflip (which makes killer content hubs, like this one ) is a sponsor of our Content Pros podcast.

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Data Analysis How To Startup 60

BeingOptimist

AUGUST 16, 2022

It involves the first contact with the candidate, going through all stages of recruiting, adaptation, maintenance, and even mood monitoring; Softline IT is a popular HR software that allows automating the processes of organizing personnel accounting and calculating wages in companies of any level and in various fields of activity.

Software 52

Software Jive Telligent System 52

Buffer Social

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. It helps the YouTube search engine effectively to categorize your content and make it more discoverable. Let’s get into it. 

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. The platform touts over 2 billion monthly active users (in terms of monthly active users worldwide). The platform touts over 2 billion monthly active users (in terms of monthly active users worldwide).

YouTube 94

YouTube How To Analytics Metrics 94

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

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ROI Social Media Vocus Metrics 193