Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis? 3 benefits of performing competitive analysis. 5 ways to leverage social listening for competitive analysis. What Is Competitive Analysis?

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Then, dig in further.

Examples 122

Examples Social Media Sentiment Influencer 122

Sherrilynne Starkie

AUGUST 13, 2012

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. Are passive terms larger than active ones?

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

BeingOptimist

JANUARY 3, 2024

If you are unfamiliar with this concept, fear no more as we dissect and dive deeper into the subject and provide some  project accounting examples. This component permits tracking of time and resources invested in various project activities.

Project 52

Project Examples Construction Cost 52

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. The data provides a window into your followers’ lives, revealing their preferences, behaviors, and demographics. But this goes beyond numbers and graphs.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 124

Data B2B How To Metrics 124

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

Comparison 109

Comparison Analysis How To Sentiment 109

Oktopost

NOVEMBER 9, 2023

The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9

Examples 62

Examples B2B ROI CPA 62

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 120

Patterns Sentiment Analysis Proposal 120

agora pulse

OCTOBER 1, 2020

Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. With a SWOT analysis, you can get helpful insights into your social media performance and create a smart strategy. Find out how this approach works then learn how to perform a SWOT analysis strategy for your brand or client.

Analysis 114

Analysis UGC How To Social Media 114

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet.

Template 52

Template Templates Examples Social Media 52

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Analytics tools for your website or app are your best bet for such data.

Examples 103

Examples Template Templates How To 103

Keyhole.co

DECEMBER 21, 2022

billion monthly active users , YouTube generates the second-highest traffic of any website worldwide, second only to Google. While YouTube offers its dashboard for analytics, it does not have competitor analysis features. What is YouTube competitor analysis? Let’s start by answering the most important question.

Analysis 52

Analysis YouTube How To Comparison 52

Keyhole.co

NOVEMBER 17, 2023

Keep reading to get inspired by a few notable real-life social listening examples. Virgin Trains – Providing exceptional customer support Virgin Trains provides a good example of how social listening can be a vehicle for immediate change; a way to deliver outstanding customer service that will not be forgotten in a hurry.

Examples 59

Examples Brands Sentiment Reputation 59

Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. That’s where sentiment analysis can help you. Monitor competitor activity.

Sentiment 142

Sentiment How To Analysis Trends 142

Keyhole.co

DECEMBER 7, 2022

Twitter has almost 450 million monthly active users. In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. But first, let’s have a look at what we mean by competitor analysis on Twitter. But first, let’s have a look at what we mean by competitor analysis on Twitter.

Analysis 52

Analysis Twitter How To Comparison 52

Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. VoC stage 2: Analysis.

Data 125

Data Survey How To Review 125

Sherrilynne Starkie

JANUARY 29, 2018

This is because it’s essential to be able to take data and turn it into actionable insight. Every time someone does something online it creates a data point. The job of the analyst is to gather this data and pull together a cohesive picture to identify trends and patterns. Daily monitoring is a foundational activity.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Ignite Social Media

JULY 24, 2023

A social media audit is a comprehensive analysis of a brand’s social media presence and activities. It includes an analysis of your profile, audience, competition, and more. With your own content, it can also be insightful to look at click data. How do you do target audience analysis?

Social Media 148

Social Media Analysis How To Syndication 148

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”).

Analysis 87

Analysis Social Media ROI How To 87

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. What is a buyer persona? Glad you asked.

Data 140

Data Social Media Sentiment Team 140

Convince & Convert

MARCH 7, 2024

When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success. For example, set joint targets for market penetration, customer retention, or revenue growth. Tip on using AI for market research and analysis. Tip on using AI for lead scoring.

Research 140

Research Strategy Influencer Survey 140

Sprout Social

MARCH 27, 2019

But don’t forget that your customers are more than just data points. Enter the world of sentiment analysis. Rather than let your customers’ emotions fall by the wayside, brands today can translate those feelings into actionable business data. What is sentiment analysis? How to conduct sentiment analysis yourself.

Sentiment 109

Sentiment Analysis Social Media How To 109

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. They could later use this data to target their ads more effectively. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

APRIL 3, 2017

Instead of trying to guess what works, you have a treasure trove of data to help you make informed decisions. More importantly, you have examples and historical data. Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Gather Data.

Analysis 105

Analysis Social Media Hashtag Report 105

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Socioeconomic data about the segments and total audiences.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 110

Process Sentiment Analysis Applications 110

Razor Social

JUNE 6, 2018

What website analysis tools do you use for tracking your website performance? The big bonus is that you can filter all this data with behavior tags, or compare historical data. Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Most are free and some have a free component to them.

Analysis 111

Analysis Tools Analytics SEO 111

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring helps you stay on top of this data at all times. It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 128

Strategy Sentiment Marketing Analysis 128

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Every time you create a social media report , take the opportunity to review your audience data.

Report 121

Report Data Social Media Content 121

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 97

Activities Brands Analysis Template 97

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 62

Data B2B How To Metrics 62

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

AUGUST 19, 2021

Eighty-nine percent of Pinterest users are actively searching for purchase inspiration. 3 social commerce examples you can learn from. Gather useful data on your customers’ social habits. Savvy sellers can use this information to confirm the existing voice of customer research against real examples. Schedule your content.

Examples 133

Examples Tips Patterns Instagram 133