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Sysomos Acquired By Marketwire

Dave Fleet

Note: CNW Group is a 76design client. They’ve also made some interesting moves towards drawing a line between social media activity and business results with the introduction of their Audience product. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by.

Sysomos 334
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The Most Popular Summer Blockbuster Movies in Social Media

Adam Sherk

Alterian recently released some data on the most popular summer blockbusters in social media, focusing specifically on movies with May and June release dates. Share of social media activity: Fast Five 38.46%. Does the Alterian data match what is available through some of the free tools out there? Thor 38.05%. Green Lantern 9%.

Alterian 143
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Tweet This!

SM2 187
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3 Reasons To Dig Deeper In Social Listening

Convince & Convert

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. She also blogs at [link].

Alterian 126
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. She’s an informative and prolific Twitterer, and active in Twin Cities social media.

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Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Influence in social media: how to find the top bloggers by blur Group. Social Media Tools.