Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. So why bother?

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Webbiquity SMM

SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Influence in social media: how to find the top bloggers by blur Group. Social Media Tools.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. link] If you're not sure, Ask Marsh!

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Again, a company needs to listen and find where the customer base is active. Historical data seemed more robust as well. Is that not true?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 18, 2010

I actually think a lot of these questions often come from the client side (Q 3 is a great example of this) – and where equipped, PR firms (or whoever is providing advice) should help with their understanding / education by using the questions you've suggested. paul_pruneau Excellent summary! paul_pruneau Excellent summary!

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. If you want to be a success in social media, then you definitely don’t want to be part of any of these groups. by Kuno Creative.

Social Media 200

Social Media Tools Strategy Tips 200