Direct Marketing Observations

JANUARY 12, 2012

NutshellMail users social network updates so they don’t have to login and check. Inside View gives users an aggregate view of the social presence and activity of a company. CloudFlood gives away freebies in exchange for social media actions.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

SocMed Sean

FEBRUARY 26, 2012

The results are uniquely crowd-sourced aggregations and classifications of content from across the Web. With a limited number of hours in the day , could Pinterest actually draw users away from other social networks like Facebook and Twitter? The problem was, there was a place for this kind of activity to occur, called Twitter.

Google 252

Google Ensembli Aggregator Social Networking 252

Mindjumpers

NOVEMBER 23, 2012

It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. Add Social TV, “Social Nicheworks”, co-creating prosumers and aggregators, hyper connectivity and social search to the list of trends to be on the lookout for in 2013 as well.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. This is a very successful company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

SocMed Sean

DECEMBER 21, 2011

I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. Personally, I do leverage tools like Paper.li, but as an aggregation tool, not for the purpose of filler tweets. Do you automate your social media activities?

Paper.li 278

Paper.li Social Media Tweetdeck Foursquare 278

The Realtime Report

AUGUST 1, 2014

Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation. Find true B2B decision makers who are actively involved in the buying journey. Billion Monthly Active Users, #RLTM Scoreboard. Shifting the B2B Media Research Model.

Strategy 178

Strategy B2B Marketing Research 178

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Now for the rest of our most recent changes, which are categorized into four key groups: customer connections, workforce activation, risk mitigation, and social management.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 140

Data Social Media Sentiment Team 140

Harp Interactive

MARCH 31, 2010

Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Total contributors (and % active contributors). Or, any links you’re passing to others through Facebook, Twitter and other social networks. Facebook Wall Interaction.

Analytics 350

Analytics Social Media Trendrr Digg 350

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Ignite Social Media

APRIL 30, 2018

What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on. Additionally, bots tweeted 89% of links to popular news and story aggregation sites. Pew Research looked at over 2K of the most popular websites and over 1.2M

Social Media 97

Social Media Privacy YouTube Aggregator 97

Webbiquity SMM

AUGUST 23, 2011

Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Twitter is the most productive, driving more than half of all non-blog social media visits. Syndication is also helpful. Post frequency matters.

Syndication 186

Syndication Data How To HootSuite 186

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 111

Brands Sentiment How To Analysis 111

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Dave Fleet

JUNE 15, 2010

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Community management.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Social Media Marketing

APRIL 22, 2011

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself. Empire Avenue is the new game in town. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For example, LinkedIn is used primarily for business networking, job searches and highly-focused B2B advertising. Just because a social network exists, doesn’t mean you have to be there.

How To 167

How To B2B Social Networking Apple 167

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Check out the weekly activities by clicking on one of the links to activities in the box to the right. Each week a new set of activities will be posted. Latest Activity. Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook. Week 2-- Social Bookmarking and Tagging.

Web 2.0 206

Web 2.0 Badge Social Bookmarking Forums 206

Convince & Convert

JUNE 6, 2014

Tweetable Moments Any platform that we activate on, we will measure the living daylights out of it. Holy Social Sony has created a new social network , and it’s dedicated entirely to football (well, soccer). Nick says, “It’s truly connecting the world in a social space all tied back to this one event.”

Social Media 144

Social Media API Aggregator Team 144

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. In addition, social listening sharpens your understanding of when your active users are most likely to interact with your content.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Buffer Social

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Analytics 98

Analytics LinkedIn Data Metrics 98

Socialized

MARCH 15, 2010

Twitter, for example, still has a thing called “ the public timeline &# where all tweets are reproduced and can be found by search engines and services that aggregate tweets. None of this applies to the so-called online conversation: Anything you publish online could potentially be visible to millions of people.

Conversation 247

Conversation Social Media Privacy Aggregator 247

Sprout Social

AUGUST 25, 2020

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge numbers on social media. If you’re curious about marketing on Reddit, we totally understand why. And sure, it can be.

Reddit 132

Reddit How To Marketing Banking 132

Koka Sexton

AUGUST 6, 2014

Even in the sales intelligence space, LinkedIn was already the popular social network being used by sales people. The issue with most applications that are in the social selling space is that they only aggregate data. There is no other social network better positioned in the professional space than LinkedIn.

LinkedIn 99

LinkedIn Aggregator Applications Social Networking 99

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. She also blogs at [link]. Influencer identification.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Firebelly

JANUARY 20, 2010

This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. They were simply aggregating content from around the web and pushing it through their Twitter stream. When did Twitter become the dumping ground for all of your online and mobile activity?

Syndication 100

Syndication Aggregator Paid Search SMS 100

Sprout Social

MARCH 11, 2020

If you’re interested in building a social media marketing funnel , tracking link clicks is crucial. Doing so allows you to attribute everything from web traffic to purchases to specific social networks and posts. Sometimes considered a vanity metric, new followers signal that you’re actively growing your audience.

Social Media 123

Social Media How To Metrics Analytics 123

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Buffer Social

OCTOBER 1, 2018

The more active interactions, such as shares, comments, and reactions, a post has, the more people will see the post. Imagine your fans actively posting constructive thoughts and participating in civil discussions on topics around your brand, besides simply liking your posts? Test new social media networks. Or Tik Tok?

Organization 108

Organization Flipboard Social Media Company 108

Convince & Convert

JUNE 18, 2014

DataSift’s platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. Best of all, this activity can be tracked so managers have insight into who knows their stuff and who is falling behind. DataSift Who is Datasift?

Trends 154

Trends Marketing Education Training 154

Sprout Social

FEBRUARY 20, 2020

You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Not all social platforms are created equal. Step 6: Stay nimble.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

JANUARY 26, 2021

But with 700+ million active users worldwide , there’s a strong likelihood your audience is on TikTok—and they’re waiting for you to come and entertain them. Do this instead: If your brand isn’t ready to start creating content for TikTok, that doesn’t mean you should ignore the network entirely. Don’t be afraid to take a stand.

Social Media 142

Social Media Metrics Data Team 142

Webbiquity SMM

MAY 16, 2011

Content aggregation ?). No other activity comes close, with social networking coming in a distant second (10.7%).&# While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

Twist Image

JANUARY 29, 2011

These aggregated insights, when analyzed and put into action, create value far beyond the marketing organization, impacting products, vendor relationships, and corporate strategic initiatives. Still, CMOs don't think they've figured Social Media and measuring it definitively out yet. online social networking. jason falls.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Adam Sherk

AUGUST 11, 2010

Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Since the new Digg is so, well, new, we’re still figuring out the best way to stay active. It serves as an aggregator of our best local content. I’ll do a follow-up post when there is more data to report on.

Digg 166

Digg Marketing News Press Release 166

Sprout Social

NOVEMBER 26, 2018

Although some might not regard YouTube as a traditional social network, the platform’s active and engaged community speaks for itself. You won’t get much out of your social presence if you’re a total island. — Sprout Social (@SproutSocial) October 15, 2018. Define your content strategy.

Social Media 105

Social Media Marketing URL Hashtag 105

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76