Dave Fleet

JANUARY 26, 2021

This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it. Social media issues just scratch the surface.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

MARCH 8, 2011

Here’s my take on five clear options for people running social media response programs. Company-related conversation aggregated on employee Facebook profile. Lost opportunity to aggregate relevant conversation and to activate advocates on page. Do they just avoid commenting on sites using this plugin?

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

MARCH 2, 2011

Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom. Comment syndication and aggregation – commenters can push their comments to Facebook; comments left as a reply over there are aggregated back on the original site.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

JUNE 16, 2011

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means. Ok, let’s cut to it.

Startup 401

Startup Social Media Skills Aggregator 401