Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. What is a Micro-Influencer? Within the influencer realm, there are many types of social influence. 3 Micro-Influencer Characteristics to Consider.

Influencer 43

Influencer Brands How To Fashion 43

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? Get acquainted with news aggregation services. Do you have some tips to share?

Netvibes 218

Netvibes Social Media Tips Delicious 218

agora pulse

NOVEMBER 10, 2020

With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Ignite Social Media

JUNE 23, 2016

Beyond social paid media, one of the best ways to generate awareness and impressions is with an influencer program. Influencers can help you efficiently reach your target audience, and expand your reach to new audiences. Working with influencers allows them to put a creative spin on your product based on their specialty.

Social Media 97

Social Media UGC Aggregator Influencer 97

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. In addition, social listening sharpens your understanding of when your active users are most likely to interact with your content. How do you achieve this?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

JANUARY 17, 2024

Influencer tracking Identify and monitor influencers and thought leaders in your industry or niche. As a result, you’ll understand the impact of influencers on audience perceptions, identify potential collaboration opportunities, and stay informed about industry thought leadership.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Ignite Social Media

APRIL 30, 2018

Snap Is Losing Influencers, While Instagram Gains Them. This probably doesn’t come as a surprise, but over the past year 86% of marketers and 89% of influencers reported using Snapchat less for influencer-marketing campaigns , according Activate. YouTube and Twitter also seem to be losing ground with influencers.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Harp Interactive

MARCH 31, 2010

Consumers who connect with you on social media through your website: The second type of social media interaction, more difficult to measure, is from the customers who come to your social media websites through your business website and bring exposure to your brand in their circle of influence. Total contributors (and % active contributors).

Analytics 350

Analytics Social Media Trendrr Digg 350

Keyhole.co

FEBRUARY 23, 2024

Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI). When’s your audience most active? Remember, not all followers are equal. Embrace multi-platform analytics Gone are the days of siloed social strategies.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

The Realtime Report

AUGUST 1, 2014

Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation. Find true B2B decision makers who are actively involved in the buying journey. The ubiquitous access to information turns many employees into instant business influencers.

Strategy 178

Strategy B2B Marketing Research 178

Sprout Social

AUGUST 8, 2022

According to the most recent Sprout Social Index , 51% of consumers plan to increase their activity on the platform this year… But only 35% of brands say they’re going to meet them there. Primarily an influencer marketing platform, HypeAuditor provides robust YouTube analytics that focuses on creator accounts. Translation?

YouTube 103

YouTube Tools Analytics SEO 103

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So don’t just schedule time for posting into your day; schedule time for actively engaging with your audience in the comment section or elsewhere on the site.

Social Media 121

Social Media Tips HootSuite Marketing 121

Keyhole.co

FEBRUARY 29, 2024

Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI). When’s your audience most active? Remember, not all followers are equal. Embrace multi-platform analytics Gone are the days of siloed social strategies.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Verification can help build credibility , but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter. The significance of Twitter verification. Connect with other profiles.

Twitter 138

Twitter Badge Authentication Applications 138

Sprout Social

APRIL 12, 2022

With an active Facebook Page, you can use a service like Sprout’s customer care solutions to manage comments, reviews and messages all in one place. This is an aggregated data set so your best times may vary from the graphic below. Influencers. Using influencers as part of your overall marketing strategy is common for brands.

Facebook 121

Facebook How To Metrics Hashtag 121

Keyhole.co

MARCH 7, 2023

Instagram, with more than 2 billion active users monthly, has become a game-changer for personal and business branding. Whether you’re a budding influencer or a small business owner, increasing your Instagram followers can boost your presence significantly. They are most active on Twitter and Instagram.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Sprout Social

FEBRUARY 20, 2020

Find influencers to partner with. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Customer service and support . Public relations.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

FEBRUARY 22, 2019

Monitor the activity of your competitors. Identify potential customers, partnerships and influencers. Influence marketing and product decisions. Some brands might rightfully second-guess such a bold approach to activism, but TOMS tackles the issue head-on. Determine your overall brand health and sentiment. Complaints?

Instagram 106

Instagram Sentiment Hashtag Analysis 106

Socialmedia.biz

JUNE 30, 2016

Becoming a recognized influencer in your industry takes a lot of effort. Here are some of influencers’ greatest concerns – and tangible solutions to help solve them. Challenge #2: Automated curation tools have been known to aggregate low quality links. Post by Adi Englander.

Curation 68

Curation Content Aggregator Badge 68

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 102

ROI Analytics Influencer Campaign 102

Hootsuite

JULY 21, 2022

From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. Your ROI shows you which marketing activities generate the most value. Each of these objectives will influence which ROI formula you use in your calculations. This aggregate number generally ends up in reports.

ROI 113

ROI HootSuite Cost Campaign 113

Social Media Marketing

APRIL 22, 2011

How to "win" at Empire Avenue According to the team at Empire Avenue, there are two ways to win: by being an Investor or by being an Influencer: While the world may be defined in these two separate buckets - creators and consumers - for most of us in the social space, it's not an either/or proposition; we're most likely creating and consuming.

Social Media 167

Social Media Klout Flickr Radian6 167

Sprout Social

AUGUST 25, 2020

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. While the platform is still largely associated with gaming and fandom culture, there are active communities for everything from fitness to beauty and beyond. The challenge of marketing on Reddit.

Reddit 132

Reddit How To Marketing Banking 132

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Which accounts (think: influencers, collaborators, press mentions) resulted in the most buzz for your business? Customer behavior and expectations aren’t static. Did they land? Reviews are no exception.

Sentiment 132

Sentiment How To Marketing Analysis 132

Webbiquity SMM

AUGUST 23, 2011

Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. For example, links from other blogs may provide only modest direct traffic, but they influence search engines and other social media sources, as well as increasing direct traffic.

Syndication 186

Syndication Data How To HootSuite 186

Convince & Convert

OCTOBER 19, 2010

There are a number of tools that can assist with identifying these opportunities, but the challenge isn’t collecting the data, it’s aggregating the results and knowing what to do about them. Influencer identification. It’s impossible to join every social network and maintain an active presence. Uncover Content Ideas.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Sprout Social

MARCH 11, 2020

Sometimes considered a vanity metric, new followers signal that you’re actively growing your audience. For example, our view allows you to identify spikes in your posts’ activity and which pieces of content are resulting in reactions. New followers. No big surprises here. Here are some next steps to consider.

Social Media 123

Social Media How To Metrics Analytics 123

Sprout Social

JUNE 13, 2023

This was amidst other major projects, including a conference, so there was a lot of activity on social media,” she says. Taking ownership with Tagging Siegel also notes how using Tags in the Smart Inbox allows her to influence strategy and internal change management. We shaved so much time off our response time.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Sprout Social

NOVEMBER 26, 2018

A major hub for brick-and-mortar businesses, ecommerce shops and influencers alike, the platform encourages brands to get creative. Looking to get in touch with an influencer, marketing manager or CEO? A new follow from an influencer. At its core, Instagram is a network centered around visual content. Customer concerns.

Social Media 105

Social Media Marketing URL Hashtag 105

Sprout Social

JUNE 7, 2023

This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™. These are aggregated so you get a holistic sentiment score for your brand and individual topics.

Brands 110

Brands Sentiment How To Analysis 110

Sprout Social

DECEMBER 15, 2016

Monitoring the activities and demographic data of our Page followers—particularly, knowing the industries to which they belong and tracking content engagement patterns—has been crucial in managing and evolving our LinkedIn strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team.

Team 40

Team LinkedIn Report Company 40

Webbiquity SMM

JUNE 20, 2011

Again, no argument, most of the activity across social networks is of the birds-of-a-feather variety. That’s not necessarily a bad thing (see below) and it’s the biggest part of what makes social media activity enjoyable. The more active a person is in social media, the more time it naturally takes up (e.g.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. 6 slick news aggregators you should try by iMedia Connection. JustUnfollow. paper.li.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

NOVEMBER 23, 2010

Behavior-Based instead of Aggregated Data. Even though most website owners aren’t using “hits&# as a success metric any longer, we’re still falling into the trap of counting aggregations. Twitter followers and Facebook fans and the most egregious example. Optimizable Metrics instead of Happenstance.

Metrics 127

Metrics Postrank Klout Marketing 127

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Link tracking – You can add additional parameters to your links so you can track activity on those links. Influencer Monitoring.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

JUNE 24, 2014

And Twitter is an interesting hybrid with active usage by everyone from teenagers to famous athletes and actors to professionals, and companies using it to reach both consumers and businesses. For example, LinkedIn is used primarily for business networking, job searches and highly-focused B2B advertising.

How To 167

How To B2B Social Networking Apple 167

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How does social influence work ?

Social Media 161

Social Media Study Statistics Aggregator 161