Dave Fleet

JUNE 15, 2010

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Community management. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Social Media Marketing

APRIL 22, 2011

But if you're looking for a hot tip on who's a mover and shaker and is worthy of your investment, I'd recommend these two points: Think of the people in your networks who are the most active content producers (tweets, videos uploaded or commented on, blog posts written, etc.) Below are some examples.

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Eventually, I hope.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. Targeting small businesses, targeting enterprises, very passive support versus very active customer support. Turns on a dime.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

AUGUST 19, 2012

The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score. The new Klout is improved on this front, as it overweights action (clicks and other engagement) and underweights activity (tons of pointless tweets).

Analytics 139

Analytics Influencer Klout Vocus 139

Convince & Convert

JULY 27, 2012

We are in the process right now at Convince & Convert of doing some company activation programs in social. It’s one of those things where, there are always two sides to that coin in terms of activating social advocates internally and externally. How can we find a way to link social media activity to Net Promoter Score?”

Airlines 115

Airlines Sentiment Hotels ROI 115

Techipedia: Tamar Weinberg

JULY 8, 2008

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. For example, what plays well on Digg versus what plays well on Propeller. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163