Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. For example, Abercrombie & Fitch rebranded itself to include more inclusive styles and prioritized creating wardrobe staples. These are questions you might’ve asked yourself more than once.

Brands 107

Brands How To Sentiment Metrics 107

Dave Fleet

MARCH 8, 2011

Company-related conversation aggregated on employee Facebook profile. Lost opportunity to aggregate relevant conversation and to activate advocates on page. Aggregated conversations provide additional content for Facebook pages. Conversations aggregated on company page may not be positive in tone.

Comments 370

Comments Sites Engagement Aggregator 370

The Realtime Report

AUGUST 29, 2022

Other tools like news aggregators, social media, thematic communities, and a multitude of other resources help PR specialists reach their goals while providing their clients with successful results. This in-house developed tool was actively used by our own team while working with the Nimbus Platform and their CEO Alex Lemberg.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 113

Facebook How To Aggregator Metrics 113

Jon Loomer

AUGUST 19, 2020

A few caveats: The information is provided for aggregate groups of Google users, and is not traceable user-level data. While this article won’t go into depth on all of the limits and considerations of Google Trends, I will cover some key points within the context of the Social Media Search Activity tool we have available on Jon’s site.

Trends 215

Trends Google Social Media Comparison 215

Jon Loomer

FEBRUARY 15, 2023

I’m not going to go into it here, but Meta’s ignorance of quality traffic activity is maddening. The way I do it so that it includes all pages where this event is fired looks like this… If you can, add it as one of your eight ranked events in Aggregated Event Measurement. I seriously overcomplicated that tutorial.

Eventful 179

Eventful Aggregator Google Conversation 179

Jon Loomer

FEBRUARY 13, 2023

While I use 70% in this example, it could just as easily be 50% or something else. Quick Tip: You may want to rank these events in your top eight for Aggregated Event Measurement if you have room. The amount of scroll may be variable depending on the length of your article and the amount of comments you have. So, keep this in mind.

Eventful 184

Eventful Aggregator Widget Conversation 184

Sprout Social

FEBRUARY 28, 2024

They are also able to accomplish more strategic work than those who don’t use dedicated software, including business-critical activities like social listening for competitive analysis (47%) and audience research (43%).

Social Media 99

Social Media Team Social Media Management Report 99

Jon Loomer

SEPTEMBER 16, 2020

This then allows advertisers to create ads that are perfectly crafted based on a user’s activity on the advertiser’s website. If you use Shopify, for example, many of these events are already being created for you. The events that appear as options will be those that have been receiving activity on your website.

Facebook 210

Facebook Eventful Aggregator Advertising 210

Social Media Marketing

MAY 20, 2019

This is just an example to show how impactful Facebook is as a platform. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. Come, let’s have a look at each one.

Feed 102

Feed Feedly Tools Aggregator 102

The Realtime Report

JUNE 3, 2014

With an exponential rise in the use of social media platforms between the 2010 World Cup and today, One Stadium Live provides a unique venue to aggregate the increasing amount of conversations soccer fans are having across the world.

Social Media 177

Social Media Aggregator Forums Sports 177

SocialFish

APRIL 14, 2011

This is a pretty good deconstruction of how we actively curate content for you here on SocialFishing, and it’s a useful way to think about particular kinds of posts you could be posting on your association or nonprofit blog relative to your industry topics. Here’s another example. We like them a lot.

Curation 233

Curation Mashup Content Aggregator 233

Sprout Social

JANUARY 12, 2022

How to build a word of mouth marketing strategy: 8 tactics and examples. Common examples include product recommendations, reviews and customer photos. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. What are some examples of word of mouth marketing?

Conversation 135

Conversation Review Marketing How To 135

Buffer Social

NOVEMBER 28, 2023

At an aggregate weekly level, achieving nearly 10,000 impressions demonstrates a meaningful scale of discovery. percent engagement rate, which is taken from the 151 total engagements generated divided by the 9,624 aggregate impressions.  Over the seven-day stretch, the posts achieved an average 1.57

LinkedIn 95

LinkedIn Publishing Aggregator Analysis 95

Sprout Social

JULY 28, 2020

To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest. Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches.

Aggregator 117

Aggregator Analytics Trends Upcoming 117

Jon Loomer

AUGUST 19, 2020

A few caveats: The information is provided for aggregate groups of Google users, and is not traceable user-level data. While this article won’t go into depth on all of the limits and considerations of Google Trends, I will cover some key points within the context of the Social Media Search Activity tool we have available on Jon’s site.

Trends 125

Trends Google Social Media Comparison 125

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

Instead of having to actively search for new and interesting things, our friends were doing the work for us. I will also cover some of the popular ways that power users use useful services and features to better organize and aggregate the constant flow of high quality, popular content.

Social Media 218

Social Media Aggregator Flipboard Google Reader 218

Jon Loomer

SEPTEMBER 14, 2020

.” You will be able to select from both standard and custom pixel events here — whatever events are active on your website. For example, here’s an audience of all purchases… But, you can also refine by URL/PARAMETER or aggregated value. This could give you volume for more targeting power.

Eventful 209

Eventful Conversation Facebook URL 209

Ignite Social Media

APRIL 15, 2021

Pinterest has shared that 85% of Pinners are actively saving pins on the mobile app, so it’s important that your creative team is developing Pinterest visuals with a mobile-first mindset. Catalogs : An aggregate of shoppable Product Pins where audiences can see more than just one product at a time. Optimize for Mobile.

Strategy 203

Strategy Tips Upcoming Mobile 203

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

Social Media 92

Social Media Focus Group Aggregator Research 92

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. They don’t think of those channels in aggregate as “television programming.”

Social Media 153

Social Media Strategy Content Template 153

Lucy Hall

FEBRUARY 28, 2015

, when to schedule and how to schedule your social media activity. First lets look at what we should be scheduling by making a list: Your own blogged content and articles Promotions and Special Offers (broadcast messages) Interesting information from your website or page Aggregated blog / news content (but only if you've read it!

Activities 60

Activities Social Media HootSuite Patterns 60

Hootsuite

JULY 21, 2022

From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. Your ROI shows you which marketing activities generate the most value. Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. Calculating ROI is surprisingly simple.

ROI 113

ROI HootSuite Cost Campaign 113

Jon Loomer

SEPTEMBER 15, 2020

This then allows advertisers to create ads that are perfectly crafted based on a user’s activity on the advertiser’s website. If you use Shopify, for example, many of these events are already being created for you. The events that appear as options will be those that have been receiving activity on your website.

Facebook 153

Facebook Eventful Aggregator Advertising 153

Jon Loomer

JANUARY 24, 2018

Assuming you have the Facebook pixel installed on your website with events, the applicable events that have fired will appear for you… The PageView event is one example. In the example above, you can create an audience of people who performed any search on your website. Here’s an example of such a link… [link].

Facebook 167

Facebook Eventful Advertising Aggregator 167

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.”

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

OCTOBER 20, 2020

Social media managers are in a prime position to respond to reviews since they’re naturally monitoring real-time message activity. Aggregating and organizing their feedback helps you understand the best way to improve and keep morale high. For example, you might see a growing number of complaints about your 401k matching policy.

Review 117

Review Brands Reputation Aggregator 117

Mindjumpers

NOVEMBER 23, 2012

It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. Add Social TV, “Social Nicheworks”, co-creating prosumers and aggregators, hyper connectivity and social search to the list of trends to be on the lookout for in 2013 as well.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Adam Sherk

AUGUST 21, 2012

How does social media activity impact search engine optimization? For example: This extra visual information attracts user attention which leads to improved clickthrough rates and thus increased traffic from search engines. Thus social media activity can impact overall rankings too although still to a limited degree at this time.

SEO 278

SEO Social Media NoFollow Engineering 278

Jon Loomer

JULY 31, 2018

Let’s illustrate this with an example from campaign reporting. For the purposes of this example, I’ve selected to see specific campaigns for the first 6 months of 2017 in this ad account. For example, “Impressions ‘is greater than’ 0” populates only those campaigns that delivered impressions during the time range.

Report 127

Report Facebook Metrics Campaign 127

Sprout Social

AUGUST 8, 2022

According to the most recent Sprout Social Index , 51% of consumers plan to increase their activity on the platform this year… But only 35% of brands say they’re going to meet them there. For example, HypeAuditor can detect follower spikes, comment activity and engagement rates for brands vetting influencers.

YouTube 103

YouTube Tools Analytics SEO 103

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.”

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

SEPTEMBER 9, 2020

McDonalds, for example, used listening and found that their customers were over plastic straws. They’re the ones most immediately in touch with your audience and the first to respond to major social activity, both good and bad. Data gleaned from listening, can even be used to help make larger business decisions. You asked, we listened.

Organization 122

Organization Sentiment Social Media Management Analysis 122

The Realtime Report

JULY 26, 2021

One important example is the sub-field of machine learning that’s called deep learning. Oftentimes, the compliance team will aggregate AML data manually before it’s time to present the findings to regulators. 5 Ways a Neural Network Helps. Streamline AML Compliance.

Banking 103

Banking System Aggregator Data 103

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. They don’t think of those channels in aggregate as “television programming.”

Social Media 165

Social Media Strategy Template Templates 165

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. In addition, social listening sharpens your understanding of when your active users are most likely to interact with your content.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52