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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. Your ROI shows you which marketing activities generate the most value. Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. Calculating ROI is surprisingly simple.

ROI 113
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The 4 Marketing Metrics Mandates

Convince & Convert

Behavior-Based instead of Aggregated Data. Even though most website owners aren’t using “hits&# as a success metric any longer, we’re still falling into the trap of counting aggregations. Twitter followers and Facebook fans and the most egregious example. What you can do with them matters a lot.

Metrics 127
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. 6 slick news aggregators you should try by iMedia Connection.

Tools 206
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5 must-have social media dashboard templates for brands

Sprout Social

In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. Example: demonstrate positive changes in brand reputation).

Template 127
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The Most Popular News Sites on YouTube

Adam Sherk

I compiled the figures by looking at the profile boxes on channel pages and from YouTube’s search results, for example: Not every site shares the same information in its profile but I pulled as much data as I could. The Most Buried News Sites on Digg News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Sites 182
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Link tracking – You can add additional parameters to your links so you can track activity on those links. Influencer Monitoring.

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What Do You Want Your Blog to Be Known For?

ProBlogger

I remember doing this exercise on for my first photography blog (now no longer active) six years ago. At the time, that blog was simply aggregating camera reviews from around the Web for readers. I had a blog at the time that was largely aggregating and rearranging other people’s content.