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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Tip: This is the data your bosses want to see when they ask for a social media report. Being more focused and goal-oriented means dropping tasks and activities that don’t help you hit your goal. For example, you might want to increase web traffic by X%, improve engagement by X%, or bring in X% more attendees for your webinars.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. For example, are they entrepreneurs, marketers etc. Audience Size.

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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establishing KPIs is essential for you to understand where to put your budget and how to report on your activities. Will your company enjoy better ROI from social media marketing compared to alternatives like pricey television commercials, radio ads, billboards, print advertisements or Google AdWords?

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establishing KPIs is essential for you to understand where to put your budget and how to report on your activities. Will your company enjoy better ROI from social media marketing compared to alternatives like pricey television commercials, radio ads, billboards, print advertisements or Google AdWords?

ROI 108
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25 Google Analytics Admin Settings Explained

Razor Social

To get those juicy insights that can help you get better results from your marketing activities, you need to go through a set of Google Analytics admin settings and customize the reporting so you have a well-tuned stream of data and performance metrics coming in. Here you can link your GA account with AdWords, AdSense, AdExchange, etc.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. The most common mistake I see is getting the balance of Content Marketing activities wrong. Here there must be the right balance between paid, owned and earned media.

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How to Track Links Shared on Social Media

Razor Social

However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website. In the example above, we’re adding Facebook as a source for our example campaign. You can see an example in the image bellow. Bitly link tracking.