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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords.

Analysis 186
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 44 per cent, are on LinkedIn. Digital Media and Marketing Framework Example.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 44 per cent, are on LinkedIn. Digital Media and Marketing Framework Example.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 46 per cent, are on LinkedIn. Digital Media Framework Example. This is changing.

Marketing 199
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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Harley Davidson, for example, created a strong offline community of people who loved riding their Harley bikes. It is probably one of the best examples of a brand community and what it can do for you. Need an example? Here’s an example of a recent Instagram post by the brand that shows exactly what the brand stands for.

Process 162
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Industry certification a must for social media career success

Sherrilynne Starkie

The resumes I see that have Google AdWords , Facebook Blueprint , Hootsuite Academy or similar accreditation are much more likely to make the first cut. Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). They want to be active participants to understand new topics.

Industry 170
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How to Land Another Great Social Media Job

agora pulse

Though LinkedIn tries not to be “the site you only go to when you’re looking for a new job,” it’s very helpful when you are indeed looking for that new position. I highly recommend you see whether you’re eligible for the 30-day free trial of LinkedIn Premium. Facebook Groups to find social media jobs.