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The Difference Between SEOs and Search Engine Marketers

Bill Hartzer

During a recent comment thread on Facebook by my buddy Steve Floyd , the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up. It’s the way SEOs and Search Engine Marketers work.

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How Search Engine Optimization Adds Value to a Website

Bill Hartzer

Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. But search engine optimization should do a lot more than just help you “get found&# in the search engine results. Let’s take, for example, Gun Barrel Ranch.

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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. Time to start thinking about budget allocations for next year! Identifying The Tools And Resources.

Blogger 266
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Had I not had personal connections at both companies, it’s unlikely I would ever have gotten the company back into the listings.Comparison shopping engines (CSEs) also use customer ratings to reward good performers and push bad performers out of the results. Follow him on Twitter @rodnitzky or visit his AdWords blog. Like this post?

Adwords 171
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How Facebook Marketing is Changing (And How to Be Prepared)

Buffer Social

For example, its recent focus on Stories and Groups could be seen as a way to encourage more unique content. As Brian Peters’ explained in a recent post : Active interactions such as sharing, commenting, and reacting will hold much more weight than “passive” interactions such as clicking, viewing, or hovering.

API 111
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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

Put another way, it’s the opposite of search engine marketing (smart companies use both). When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead.

Metrics 176
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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

Put another way, it’s the opposite of search engine marketing (smart companies use both). When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead.

Metrics 167