Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. Examples of standard events include Purchase, Lead, Search, Add to Cart, Initiate Checkout, and Complete Registration. Are they used for reporting?

Eventful 185

Eventful Conversation Embedding URL 185

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Over Reporting: This tends to be because you set up something wrong that leads to double or over counting. Let’s use a couple of examples.

Report 178

Report Sample Samples API 178

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok?

Advertising 141

Advertising Marketing Campaign Hashtag 141

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The Body Shop .

Examples 131

Examples Tips Patterns Instagram 131

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Screen time increases.

Report 145

Report Social Media Yahoo Analysis 145

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sherrilynne Starkie

FEBRUARY 18, 2020

It means reporters and other news professionals are now restored to the position of influencer. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. It’s not advertising. Examples of Earned Media Success. It’s an incredibly turnaround.

Fashion 409

Fashion News Report Review 409

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In other words, if you have an audience of any kind there’s a non-zero chance they’re active on Facebook already. It’s no secret that Facebook’s organic reach has taken a nosedive. Define your target audience.

Advertising 110

Advertising Strategy Facebook How To 110

Webbiquity SMM

NOVEMBER 8, 2022

There are countless examples of social proof online. For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. Social evidence relies on the conduct and activities of many individuals.

comScore 299

comScore Marketing Case Study Review 299

Keyhole.co

JULY 31, 2023

In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service. Brand #1: Nike Nike has long been known for its effective advertising strategies , but its approach to social media customer service truly helps it stand out as a customer-centric brand.

Examples 52

Examples Social Media Brands Issues 52

Jon Loomer

OCTOBER 1, 2015

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. This goldmine was buried behind sublinks and very few advertisers benefited. But since Facebook redesigned Ads Manager, the ad reports are now front and center. Most advertisers make a lot of assumptions around placement.

Report 113

Report Facebook eBook Sample 113

Ignite Social Media

APRIL 9, 2020

” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. .” ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. GlobalWebIndex also did research around advertising during COVID-19. Notice the word some.

Survey 200

Survey Social Media Groups Groups 200

Ignite Social Media

DECEMBER 11, 2023

Many big brands that initially joined Threads weren’t active on the platform anymore. Over the past few weeks, I’ve come across posts from users reporting a surge in new followers, likes, and engagement on Threads. Threads still needs to add features (including reporting) to make it have real utility for brand marketers.

Compete 101

Compete Energy Social Media Platform 101

Jon Loomer

SEPTEMBER 20, 2023

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. You should test your events before relying on them in your Ads Manager reporting. Why isn’t Ads Manager reporting your conversions? Is the wrong event reported? Are the numbers inflated?

Eventful 171

Eventful Conversation How To Report 171

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, your SEO team may aim to increase domain authority through backlinks.

Marketing 129

Marketing How To Sample Samples 129

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. These users present a great opportunity for marketing and advertising.

Strategy 195

Strategy Marketing Automotive Campaign 195

Sprout Social

JANUARY 24, 2024

According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

Influencer 100

Influencer Brands Collaboration Authentication 100

Jon Loomer

JANUARY 19, 2022

These restrictions negatively impact reporting, but also the ability to target people based on their website actions. The important thing to remember here is that impact is isolated to activity across websites and apps. Second, engagement with these videos gives advertisers retargeting capabilities. A Clarification.

Facebook 207

Facebook Instagram Advertising Engagement 207

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. But lead forms are the only example of when Meta restricts you by default. There are two primary examples of why restrictions would be necessary: Age and location.

Organization 200

Organization Groups Groups Policies 200

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Knowing that a conversion happened and reporting it are two different things, of course. Which ad gets credit?

Conversation 193

Conversation Facebook Report Advertising 193

Jon Loomer

DECEMBER 18, 2022

Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. These categories are defined based on discussion of things like tragedy or conflict, debated social issues, objectionable activity, sexual or suggestive, strong language, and explicit content. Here’s an example for Tragedy or Conflict.

Video 179

Video Facebook Report Publishing 179

Jon Loomer

AUGUST 3, 2022

Even the simplest application could be a huge help for advertisers looking to send traffic to their stuff — whether it’s on a website they own or a third-party website. There are a couple of groups of advertisers who could benefit from an expansion of Outbound Clicks. Advertisers who sell on a third-party website.

CPC 199

CPC Metrics Advertising URL 199

Jon Loomer

APRIL 5, 2022

Facebook detects these events through contextual activity happening on your website. Facebook doesn’t provide clear examples, but we can make some assumptions about how this might work. Button clicks, submitting forms, and submitting payment info are examples of context the pixel could detect to set up an event automatically.

Eventful 197

Eventful How To Report Course 197

Buffer Social

JANUARY 25, 2018

For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Together with our State of Social 2018 report , we put together a comprehensive social media trends report. billion monthly active users. Instagram: 800 million monthly active users.

Social Media 111

Social Media Trends Report Survey 111

Jon Loomer

NOVEMBER 12, 2019

Advertisers make the mistake of minimizing — if not forgetting entirely — the impact of the organic distribution of their ads. In most cases, though, advertisers may be surprised that this is happening. Here’s an example of that in action… Ads Manager reports that a lead ad campaign resulted in 94 leads.

Organization 158

Organization Facebook Report Advertising 158

Jon Loomer

NOVEMBER 14, 2021

It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. Also, if I click the Insights for the same episode that shows 13 3-second video views above, no video views are reported there. What About Shared Posts? Campaign Results. No engagement.

Facebook 209

Facebook Report Campaign Apple 209

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Knowing that a conversion happened and reporting it are two different things, of course. Which ad gets credit?

Conversation 163

Conversation Facebook Report Advertising 163

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Flannels, for example, partnered with influencers to promote its festive party wear collection on TikTok. It can also give you metrics based on your competitor’s activities.

Metrics 97

Metrics Influencer Marketing Survey 97

Jon Loomer

JANUARY 9, 2023

Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown. Under your pixel activity overview (the default view of your pixel), expand the event you want to break down. Some examples… 1. Then click the “View Details” button.

Eventful 184

Eventful Conversation Facebook URL 184

Jon Loomer

MAY 24, 2023

They are unique, and the reports on performance have largely been positive. For months, I’ve heard advertisers rave about the results, and I could only live vicariously through them. Reporting I know this feels like we’re jumping ahead, but it’s actually next in the creation of this campaign. What do you think?

Campaign 176

Campaign URL Advertising Analytics 176

Jon Loomer

SEPTEMBER 20, 2018

However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options. This type of data sharing is common practice in digital advertising realms, but following various challenges (i.e. Confusion About Facebook’s Warning Email to Advertisers.

Facebook 167

Facebook Advertising Review Campaign 167

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 114

Facebook How To Aggregator Metrics 114

Jon Loomer

MARCH 28, 2018

In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. An example: A car dealership wants to reach people in the market for a car. Brazil: Experian. France: Acxiom. Company size.

Facebook 168

Facebook Advertising Privacy Retail 168

agora pulse

AUGUST 12, 2020

Pinterest has nearly 370 million active monthly users in almost every corner of the globe. For example, users often create boards and save Pins when planning for holidays, birthdays, weddings, and other events. Brands Can Amplify Growth With Pinterest Advertising. Pinterest Has Enormous Reach. They have a 2.3

Report 105

Report How To Analytics Social Media Management 105

agora pulse

JULY 31, 2020

Do you need someone to create content or are you more interested in advertising? In large organizations, gaining approval for hiring an agency takes time, and you may need to prepare a report defining the business needs. They are likely to offer full social media management, advertising, retargeting, and reporting.

Social Media 190

Social Media Marketing How To Social Media Management 190