Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Digital Media and Marketing Framework Example. Company employees as ambassadors, for example.

Marketing 367

Marketing Syndication Adwords News 367

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Advertising that doesn’t “fit” the job of the platform can be similarly be off-putting or risk being ignored.

Social Media 220

Social Media Reddit LinkedIn Research 220

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. These clients do not set them up for success.

Construction 187

Construction Advertising Industry API 187

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In other words, if you have an audience of any kind there’s a non-zero chance they’re active on Facebook already. It’s no secret that Facebook’s organic reach has taken a nosedive. Define your target audience.

Advertising 110

Advertising Strategy Facebook How To 110

Convince & Convert

APRIL 13, 2017

For example, “totally crushing it” means different things to different people. For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Here’s an important note for non-U.S. Click To Tweet. Click To Tweet.

Advertising 128

Advertising Features Facebook CPA 128

Jon Loomer

JANUARY 19, 2022

The important thing to remember here is that impact is isolated to activity across websites and apps. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Second, engagement with these videos gives advertisers retargeting capabilities. A Clarification.

Facebook 207

Facebook Instagram Advertising Engagement 207

Sprout Social

AUGUST 19, 2021

These features create new digital storefronts that can be found organically or boosted through paid advertising. . Eighty-nine percent of Pinterest users are actively searching for purchase inspiration. 3 social commerce examples you can learn from. The difference between social commerce and ecommerce.

Examples 131

Examples Tips Patterns Instagram 131

Ignite Social Media

APRIL 15, 2024

This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year. Home furnishings and decor content, for example, has resonated strongly with the brand’s slightly older demographic, while younger-skewing programs like Back to Campus and Halloween have also performed well.

Influencer 101

Influencer Retail Marketing Discount 101

Jon Loomer

JUNE 14, 2023

The ad agency isn’t the payer, for example. Since Meta’s documentation doesn’t mention other currently active ads targeting the EU, I assume that those will continue to run normally unless you attempt to edit or duplicate them. What Will Advertisers Do? If you do not, the ad will not be published.

Library 162

Library Advertising Cost Small Business 162

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. Here are a few statistics about the viewership you’re likely to encounter there: Over 300 million monthly active user discussing over 400,000 different question topics.

B2B 119

B2B Advertising Campaign Statistics 119

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. But lead forms are the only example of when Meta restricts you by default. There are two primary examples of why restrictions would be necessary: Age and location.

Organization 199

Organization Groups Groups Policies 199

Buffer Social

NOVEMBER 27, 2018

Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed.

Feed 111

Feed Feedly News Facebook 111

Webbiquity SMM

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. Though 90% of B2B software companies are on Twitter , barely half are active. But it’s not.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Jon Loomer

NOVEMBER 13, 2023

If you’re active on Instagram, you may have seen Reminders posts before. But a good example during the holidays would be a big sale. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going live on Instagram, or a physical event. How Might You Use Reminders Ads?

Instagram 178

Instagram How To Eventful Upcoming 178

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true.

Marketing 195

Marketing Syndication Adwords News 195

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. They are often where there is the most activity. Beyond the example of optimizing for Reach, this is not a great reason to remove it. The right-hand column placement on desktop is the classic example. Placements are selected within the ad set.

Feed 175

Feed Feedly Real Estate Instagram 175

Ignite Social Media

DECEMBER 11, 2023

Many big brands that initially joined Threads weren’t active on the platform anymore. For example, a heartwarming post received almost 2,500 likes, while a niche topic about a skateboarder received nearly 1,300 likes. It feels like this could be the start of a shift happening in Threads usage. Threads vs. X: Who’s Winning?

Compete 101

Compete Energy Social Media Platform 101

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

Instagram 167

Instagram Facebook How To Feed 167

Ignite Social Media

NOVEMBER 2, 2020

While TikTok thrives on its popularity, simplicity, and ease of use, Instagram’s Reels has struggled to grab the attention of active users from their competition. Reaching users that are already active on Instagram, many brands have been quick to capitalize on viral trends to entice user engagement. Who is Successful on Reels? .

Instagram 179

Instagram Brands Sports Feed 179

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

Advertising 100

Advertising Features Facebook URL 100

Ignite Social Media

APRIL 2, 2020

There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. Example Best-in-Class Brands on the Platform. Chipotle (tiktok.com/@chipotle): Chipotle is a fantastic example of a brand embracing the unique qualities of the TikTok platform. Paid Media Opportunities.

Marketing 217

Marketing Authentication Trends Feed 217

Jon Loomer

DECEMBER 18, 2022

These categories are defined based on discussion of things like tragedy or conflict, debated social issues, objectionable activity, sexual or suggestive, strong language, and explicit content. Here’s an example for Tragedy or Conflict. Here’s an example for Audience Network. First, let me explain. Publisher Lists.

Video 177

Video Facebook Report Publishing 177

Jon Loomer

OCTOBER 5, 2020

Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Why might someone have the “Digital Marketing” interest, for example? You can view the specific interests advertisers use to target you. Advertisers and Businesses.

Yahoo 192

Yahoo Facebook Sample Samples 192

Jon Loomer

DECEMBER 1, 2022

If you’ve been advertising for a long time like I have, the thought of this may make you twitch a little. I use this example often because I’ve experienced it. Not from the same advertiser or same brand. No adjustments made to narrow your audience. It seems crazy. But, it may just be crazy enough to work.

Facebook 200

Facebook System Conversation Eventful 200

Jon Loomer

AUGUST 12, 2016

This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. Some examples: Concierge. Control the Ads You See.

Advertising 60

Advertising Facebook News Feed 60

Keyhole.co

JANUARY 20, 2024

One example of a brand using this strategy is Instant Pot. A Facebook group essentially becomes free advertising. Where traditional ads are expensive and provide uncertain ROI, the cost of Facebook ads is entirely up to you and your advertising budget, and can easily scale with your business. After all, that’s free advertising.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

SEPTEMBER 9, 2020

For example, brands could offer Group members exclusive offers or access to deals before the general public, similar to the example shown above. Brands could also look at extending influencer partnerships into Groups by integrating existing activations into the influencer’s Facebook Group.

Groups 172

Groups Groups Tools Brands 172

Hootsuite

JULY 6, 2022

People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. People feel much more connected to a brand that actively engages their community. Live broadcasts.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JULY 30, 2018

Since its launch in 2010, it’s grown to over 100 million monthly active users. It’s obvious why businesses need to be active on this platform – people can literally buy your products or services right from the app. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest.

Advertising 83

Advertising Embedding CPC Types 83

Jon Loomer

NOVEMBER 14, 2021

It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. For example, the post for a podcast episode or clip includes the number of “Listens.” What About Shared Posts? It looks like there’s a loophole right now, however.

Facebook 209

Facebook Report Campaign Apple 209

Jon Loomer

OCTOBER 5, 2020

Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Why might someone have the “Digital Marketing” interest, for example? You can view the specific interests advertisers use to target you. Advertisers and Businesses.

Yahoo 146

Yahoo Facebook Sample Samples 146

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. They include all activity on that event or Custom Conversion — whether they came from your Facebook ad, a Facebook post, or somewhere else entirely (including non-Facebook platforms). Some advertisers don’t like this.

Conversation 193

Conversation Facebook Report Advertising 193

Sprout Social

JANUARY 9, 2024

For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. Advanced algorithms and machine learning techniques should be [used] to analyze user preferences and behaviors, enabling tailored advertisements and messages.”

Social Media 122

Social Media Sentiment Data Team 122

Jon Loomer

JANUARY 9, 2020

In advertising, a specific product or service may only be relevant to owners of certain devices. In such cases, an advertiser may want to control whether the ad is only seen by those who use that specific device. Knowing which to choose for specific scenarios can be confusing. Instead, we simply have “Owns: Galaxy S9+.”

Mobile 174

Mobile Instagram Facebook How To 174

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. Its marketing potential is immensely high, given the number of active users it has. Strategically plan your content schedule Create a consistent posting schedule based on when your audience is most often active on Facebook. Out of those 8.1 billion, about 3.03 That’s a lot of scrolling.

Strategy 52

Strategy Facebook Marketing Groups 52

Kikolani

SEPTEMBER 24, 2011

For example, I unchecked Games on one of my lists, and the updates of “So and So is now friends with Them and Them plus 3 million other people” vanished from the feed. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Hide Updates by Third Party Applications. Good stuff!

Feed 168

Feed Feedly Privacy News 168