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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.

Twitter 228
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Updating Your Twitter Strategy; New Twitter Features to Watch For

Ignite Social Media

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Not only does the platform boast 192 million daily active users , but 40% of those users have reported purchasing something after seeing it on Twitter. Communities.

Features 171
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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

important; } blockquote:before { content: none !important; important; } blockquote:after { content: none !important; With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? .

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 367
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Snapchat as a platform for branded content?

Mindjumpers

More than 100 million users worldwide share over 400 million snaps a day (outpacing the photo-sharing activity on both Facebook and Instagram!). Promote your brand: Use your other social platforms (Facebook, Instagram, Twitter) to promote your Snapchat profile. This makes Snapchat a creative marketing tool hard to ignore.?The

Platform 229
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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%). Some platforms over-index on more than one driver; Twitter is associated with bragging, but also serves the desire for learning. Considering your brand / product and the message, what platform(s) logically fit?

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The Absolute Guide to B2B Advertising on Quora

Oktopost

B2B buyers are increasingly using social media and user generated content to research their major purchases. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. What Are Quora Ads?

B2B 119