Webbiquity SMM

MARCH 13, 2019

However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. As a result, our ability to promote our social media activities gets easier.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JANUARY 23, 2024

Monitor competitor activity. Since these are customized according to your activity, you can get an idea of the trending topics in your industry. Once you resolve their problem, update the customer personally and through social media. Ask if they are satisfied with the resolution. This will help you filter trending topics.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. The first step is to choose which social media sites on which to focus your activities. So if your target market includes teenagers, for instance, you should probably be active on Instagram. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Guest post by Anastasia Masters. Follow the leader.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Your social media activity will definitely impact the way a prospective employer looks at you. Blurred Lines.

Skills 165

Skills Social Media Social Media Management How To 165

Webbiquity SMM

JUNE 1, 2021

But for your social media activity to successfully yield results, you need to do more than just broadcast content. Micro-influencers: Don’t underestimate the value of micro-influencers (social media users with small but focused and active followings); this is among the most common mistake companies make in influencer marketing.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

SEPTEMBER 9, 2014

” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor. But it’s jarring to still come across such reports today. Periodic health screening gives way to real-time monitoring of health.” marketing and HR).

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

APRIL 26, 2016

In terms of specific tactics within the marketing mix, industry marketing entails activities like: exhibiting, sponsoring and/or speaking at trade shows and other industry events; working with industry analysts (conducting briefings, participating in research, sponsoring reports, etc.); Relevant, high-quality industry directories.

Industry 100

Industry Directory SEO Metrics 100

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. ” True!

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

JULY 2, 2012

But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. Even more noteworthy, sites with active content and SEO programs increased their total website traffic, on average, by 25% in the past year. Website age.

SEO 188

SEO B2B Social Bookmarking Organization 188

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Yet within the 50 largest global companies, not one CEO is active on Facebook. Pew Research ). Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

NOVEMBER 8, 2022

Social evidence relies on the conduct and activities of many individuals. Product research can take a long time. But with the help of an expert, consumers are assured they can trust the quality a brand provides. The more individuals who agree with a notion, the more valid it looks to the observer. with only a handful.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. But it’s important to be active where your potential customers are, so more and more B2B companies are starting to use Instagram marketing. Guest post by Hugh Beaulac.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

NOVEMBER 12, 2012

Although those are clearly important concepts, they don’t cover the spectrum of an organization’s web presence and related activities, which is why the WPO model was introduced nearly three years ago. Inbound Marketing. WPO, in contrast, has a broader focus on earned content (e.g. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

MARCH 30, 2012

followers/fans/circles, how complete is their profile, level of activity). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Note how many groups you find, how large the groups are, and how active they appear to be. . • Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JANUARY 30, 2020

billion people in the United States actively use at least one social network. To accomplish this, you’ll need to figure out when your audience is most likely to be active on various social media platforms. So, how can you boost your brand’s value? Arguably the best channel is through social media.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

NOVEMBER 2, 2021

Second, it keeps you actively involved in maintaining your relationships. They’re in your network to see what you care about and what you have to say about it — if you don’t really care, then why should they trust you or keep listening to you?

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 19, 2016

Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. ROI is still tough to measure.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

JUNE 20, 2011

Again, no argument, most of the activity across social networks is of the birds-of-a-feather variety. That’s not necessarily a bad thing (see below) and it’s the biggest part of what makes social media activity enjoyable. The more active a person is in social media, the more time it naturally takes up (e.g.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

FEBRUARY 2, 2015

billion active users. Google Plus, 540 million active users. Twitter, 255 million active users. Instagram, 200 million active users. LinkedIn, 187 million active users. Pinterest, 40 million active users. Isolating social media marketing from other activities.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JUNE 7, 2018

There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity. Grin’s software helps customers identify, recruit & activate the world’s most engaging influencers. Enlarge your network by searching for and joining groups that are relevant to your business.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

MAY 15, 2012

The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. Nominate your favorite technology twitterer using this form.

Twitter 188

Twitter iPad Apple B2B 188

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JULY 2, 2012

But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. Even more noteworthy, sites with active content and SEO programs increased their total website traffic, on average, by 25% in the past year. Website age.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

FEBRUARY 11, 2016

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. You whipped out your site activity tracker and found out that your bounce rate is going through the roof. So far, everything is in order.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

MAY 22, 2012

Offer more advanced training to the 10% who will account for the vast majority of content development and engagement activity. And identify and nurture the 1% who will really make the social business concept work, those who will work to build their own personal employee brand –and enhance your corporate brand in the process.

Jive 186

Jive Yammer Training Social Networking 186

Webbiquity SMM

DECEMBER 13, 2018

A careers page is essentially a personalised way to promote your jobs and career-related content, and this is especially beneficial if you’re actively recruiting new employees. One of the best (and easiest) ways to further enhance your company’s LinkedIn page is by building a career page.

LinkedIn 179

LinkedIn Company Comparison Meme 179

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

FEBRUARY 27, 2018

LinkedIn, as noted above, reaches professionals who are not active on other social platforms. Other than Facebook, LinkedIn and Twitter are the most important social networks for B2B marketers, and are effective at driving web traffic. 1: A Spectacular Springtime of Stats, Facts and Insights About Digital Marketing. #2:

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

AUGUST 2, 2018

Then again, social media activity has a positive impact on SEO. Both have active Twitter accounts, but one hasn’t updated their account since 2013, while the other tweeted something yesterday. How often you update your social media channels can be a clear indication of the health of your company. Which company are you going to choose?

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Active Member of the Wharton Advertising 2020 Contributor Community.

Twitter 187

Twitter Airlines Syndication Blogger 187

Webbiquity SMM

SEPTEMBER 28, 2021

Be sure to post actively across two or (better) three different networks. They offer a rich narrative, a wealth of detail, and a helpful tip or two for other consumers.” You can read all the Yelp guidelines here. How to Be Proactive if You Lose Your Social Media Account. Again, do not rely on only one social media network!

Social Networking 265

Social Networking Guidelines How To Policies 265

Webbiquity SMM

JANUARY 28, 2020

This is useful for brands that have an active social media presence with regular updates and an engaged following. A social media hub or social hub is a digital tool that showcases content from various social media platforms at one location.

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

DECEMBER 12, 2018

It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

MAY 23, 2011

Those last two are of the course the ultimate purpose of any marketing activity, though they can be challenging to measure in social media for a couple of reasons. First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world.

B2B 190

B2B Social Media Case Study Study 190