Waxing UnLyrical

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Is “Social Media” Really Worth It? Musings Following a Facebook Hack

Waxing UnLyrical

I’m unable to connect with my friends and family on the platform and, while I’m far less active than I used to be, it hurts that this is not my choice. And the amount of time I’ve gained back, in just three days, for “real” life activities is pretty remarkable. So, I’m basically a Facebook pariah.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

While influencers may have a strong reach or following, their authentic use of storytelling allows them to meet the needs of a specific audience, and it is through our engagement and activation that we are able to find influencers who best fit our values. We approach influencer activation, much as we would spokesperson activation.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Sometimes it’s not that brands don’t care, it’s because they didn’t hear (on time), because they weren’t actively listening. Become Socially Active. And there’s a lot of talk, discussions and conversations taking place in active groups. Here are: Some Brands that Failed to Listen. Salesforce.

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Strategic Planning for Our One Very Brief and Precious Life

Waxing UnLyrical

Discovering and actively living my purpose caused me to take up ballroom dancing – something I longed to do since I was eight years old, dreaming of dancing like Ginger Rogers. Two weeks later at my next coaching session with Suzanne I shared that “My purpose in life is to choose joy, to be mindful of my joy, and to share my joy with others.”

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

To convert a passive employee into an active evangelist, companies must give their people: Permission to Post. Projects like these can foster engagement by providing a highly visible activity that makes employees proud of their employer. Employee evangelists are made, not born. A Reason to Speak. Messages to Share. Permission to Post.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

This gives you an idea of the number of people who have actively opted to get future content from you. If you don’t yet actively measure these metrics, it’s time that you start doing so now. Grin’s software helps customers identify, recruit & activate the world’s most engaging influencers. Email/Newsletter Subscriber Growth.

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