Social networking: most popular online activity worldwide.
Sherrilynne Starkie
DECEMBER 28, 2011
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Sherrilynne Starkie
Activities Related Topics 
What’s your social media marketing budget?
Sherrilynne Starkie
JANUARY 27, 2020
But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities. Newbies are often surprised by how much time social media can eat. Other’s already know, and this terrifies them.
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Why your social media isn’t working
Sherrilynne Starkie
APRIL 5, 2018
A social media consultant starts with an assessment of the alignment between social media activities and business goals and objectives. The social media expert will identify the activities that hold a client back. One company had a lot of organic activity on its Facebook page. You’re doing things wrong.
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A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.
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What every consultant should know about social media analytics
Sherrilynne Starkie
JANUARY 29, 2018
Daily monitoring is a foundational activity. It provides a competitive advantage and the agility to adjust campaigns and activities on the fly. Analysis plays an important role every day in the life of a social media consultant. Real-time social media intelligence supports service and sales along with innovation and development.
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What the heck are social media consultants and what do they do all day?
Sherrilynne Starkie
FEBRUARY 13, 2018
Today, consultants identify potential partners whose social media activities add value. Few companies outsource all social media activity to agencies or consultants. Checking and adjusting ad programs is a daily activity to maximize ad budgets. The consultant always listens to gauge audience sentiment to inform all activity.
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How to be smart on Twitter
Sherrilynne Starkie
JULY 19, 2013
It’s just good basic communications best practices, but you’d be amazed by how many companies and brands just keep on tweeting without linking that activity to organizational objectives. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.
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New report resurrects AVE measurement for influencer campaigns
Sherrilynne Starkie
AUGUST 15, 2018
In addition, there are cheap ways to automate Instagram activity such as liking posts and following others. By creating SMART goals that are linked directly to the business strategy, and aligning all activities with these goals, influencer campaigns can be accurately evaluated. So where’s the influence? Were sales up?
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Top Five: What do Facebook’s growth numbers mean?
Sherrilynne Starkie
NOVEMBER 1, 2018
In its 2018 third quarter earnings report, Facebook confirmed that the number of daily active users in US and Canada has remained flat at 185 million, while the number of European users has slipped from 279 million to 278 million.
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A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.
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Study shows social media drives sales
Sherrilynne Starkie
OCTOBER 25, 2012
Highlights: Social network updates spur significant lifts in transaction activity. Longer posts dealing with redemption experiences (travel, entertainment) created higher lift. The higher the level of participation in a social media event, the greater the impact on a consumer’s purchasing activity. Brands can use social media to raise (..)
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Does your brand take bloggers seriously?
Sherrilynne Starkie
FEBRUARY 23, 2013
Bloggers offer brands enhanced value through their own social media activity. They are highly active and skilled in using most of the popular social networks because the success of their blog depends upon it. The value of blogger relations is clear. Let 2013 be the year that brands finally get it.
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What is Earned Media?
Sherrilynne Starkie
FEBRUARY 18, 2020
If earned media is not part of the mix, other activities will struggle to deliver the desired results. It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). Let’s imagine you have a company blog.
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Lac-Mégantic: social media lessons learned
Sherrilynne Starkie
AUGUST 4, 2013
The police force, Sûreté du Québec (SQ), was also actively engaging in social media. Gregory Gomez del Prado, told the Montreal Gazette that online activity did help in cross-checking information. Sadly, unauthorized lists of missing persons started to appear on websites and blogs. SQ spokesman Sgt.
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How a social media consultant can help your business
Sherrilynne Starkie
JANUARY 2, 2018
The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more.
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How to make gorgeous ebooks
Sherrilynne Starkie
MAY 22, 2018
The second one looks at the kind of work and activities that a marcoms professional takes on in today’s world. (I’m Recently, I’ve published two ebooks. One goes into a lot of detail about the skills required to be at the top of your game in PR, marketing and communications. I’m currently working on a third ebook.
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207 Digital grassroots: the Internet fights back
Sherrilynne Starkie
NOVEMBER 4, 2012
The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time. There is some organization, but mostly the activity is far more distributed than orchestrated campaigns. Nash won the riding.
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A cannabis guide to help Canadian marketers comply with legislation
Sherrilynne Starkie
OCTOBER 30, 2018
It covers activities such as signage and billboards, packaging and the sale of swag. It covers those that are prohibited, and those where caution should be exercised because the legislation is unclear. The guide is relevant not only for front-line marketers in the cannabis sector, but also for their suppliers. Marketing cannabis.
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186 Hands free Facebook
Sherrilynne Starkie
JULY 19, 2012
California passes bill legalizing voice-activated hands-free texting while driving. The social customer. Deleting your Facebook status. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Ask Ziggy: Phone a Friend Hands Free.
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322 A digital media framework for smart marketing communications
Sherrilynne Starkie
OCTOBER 15, 2018
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.
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Pinterest leads Facebook in retail customer aquisition
Sherrilynne Starkie
OCTOBER 17, 2012
The Bizrate Insights study, which contains results from more than 7,000 verified online buyers in August 2012, compared Pinterest and Facebook engagement across a variety of shopping activities and usage occasions. Pinterest is the stronger vehicle for brand association.
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Top Five Social Media News: Instagram native scheduling is here!
Sherrilynne Starkie
AUGUST 8, 2019
It has funded a study that developed machine-learning algorithms capable of turning brain activity into speech. Facebook has had a breakthrough in its plan to create a device that allows people to type just by thinking. I can already type a hundred words a minute, but it would be cool not to have to.
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One week until Social Capital Ottawa
Sherrilynne Starkie
MAY 25, 2013
There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. It takes place next Saturday, June 1st at Algonquin College. Social Capital Ottawa.
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JD Wetherspoon quits social media: a bad workman blames his tools
Sherrilynne Starkie
APRIL 24, 2018
Activities must align with corporate business goals and objectives. Hootsuite Social Media Marketing Certification , Facebook BluePrint Certification and Twitter Flight School Certification are just some examples. Social media success requires strategy and planning. Stories and content must be aligned with customer interests and needs.
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210 Top Five: Tidal Wave of New Social Media Features
Sherrilynne Starkie
MAY 23, 2018
Active Status, Video Editing, Trending Topics and Smart Replies all support personal branding exercises with easy to use automation. Twitter has been phasing out apps like its standard Mac client, and its plan to transition to new developer tools could hinder the functionality of some third-party apps and steer users elsewhere. May 23, 2018.
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Facebook’s little secret…
Sherrilynne Starkie
AUGUST 20, 2012
The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms. Once we’ve gained trust and confidence, we’ll look at expanding this company’s activity across other social platforms. Related older posts: YouTube introduces trends. Social media is key PR driver.
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Top Five: Ottawa Senators’ PR offensive
Sherrilynne Starkie
SEPTEMBER 11, 2018
Pinterest hits 250 million monthly active users. Will #OttawaRising beat #MelnykOut for social media dominance? Can Melnyk win back the confidence and respect of Ottawa fans?– – SS. Pinterest has hit a milestone of 250 million people using the social network each month.
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nBA Pulse: a new social analytics tool
Sherrilynne Starkie
JUNE 29, 2014
Pulse lets the user click through to the source of activity spikes and allows for quick annotation. The eliminates the need to have someone watching feeds and hashtag trends all the time. Analysis of spikes. Volume spike analysis. This saves time and means easier reporting.no need for screenshots. Ease-of-use and full integration.
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Pinterest updates terms of service
Sherrilynne Starkie
MARCH 24, 2012
Social networking: the most popular online activity worldwide. The new terms go into effect on April 6, 2012 and should go some way to addressing the network’s critics. Related posts: Content marketing is king. Search plus your world. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles.
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289 Top Five: Finally some good news
Sherrilynne Starkie
AUGUST 22, 2018
Some of this activity originated in Iran, and some originated in Russia. Facebook removes content from Russia and Iran. In its continuing effort to clean up its act, Facebook has removed multiple misleading Pages, groups and accounts for coordinated, inauthentic behaviour.
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Viral video: Jim Carrey’s take on gun control
Sherrilynne Starkie
APRIL 6, 2013
However, the overall sentiment of social media activity has been positive, despite Fox’s colourful criticism. The actor retaliated by issuing a news release in which he said the news network is a last resort for journalists whose options have severely limited by their extreme and intolerant views. Gun control is a polarizing issue.
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329 Top Five: New social media ‘stories’ features
Sherrilynne Starkie
JANUARY 10, 2019
Google is rolling out a new search feature: “your related activity.” A sign of the continuing health of the magazine publishing industry and an important vertical for consumer brands to follow. — SS. New card lets Google users see their related search history. Google will show links to pages visited in the past.
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150 Social Capital Ottawa
Sherrilynne Starkie
JULY 3, 2012
Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.
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Will private conversations change Twitter?
Sherrilynne Starkie
MARCH 14, 2015
Most activity and conversation is posted publically for anyone to see and this access is what makes Twitter engaging and useful. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification. Some see transparency as being one of the key defining attributes of Twitter.
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150 Tony Clement: the tweeting minister
Sherrilynne Starkie
NOVEMBER 7, 2012
You’ll be seeing more of those kinds of activities,” he said. Still, for Clement, Twitter is more than worthwhile. Despite some of the drawbacks, Twitter is great way to announce news and to crowd source public opinion. Reposted from Thornley Fallis Communications. Related posts: Twitter’s Biz Stone speaks. Pinterest for business.
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Reuters, Rogers and social dashboards
Sherrilynne Starkie
FEBRUARY 13, 2012
Show host Shel Holtz wondered aloud if the creation of such social media dashboards will become common place among organizations active on the social Internet. Social media podcast For Immediate Release covered the launch this week.
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292 Why brands need to rethink Facebook
Sherrilynne Starkie
AUGUST 7, 2018
Despite the increased activity, brand page engagement has declined by more than 50 per cent in just 12 months. Key findings include: Facebook Pages are being updated more than ever before. There’s a 24 per cent increase in the number of posts per quarter since last year. The means nearly 20,000 more posts daily.
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150 Using word clouds in communications analysis
Sherrilynne Starkie
AUGUST 13, 2012
Are passive terms larger than active ones? For example, it takes a human to make the judgement about the overall sentiment of the data. Are positive words more prominently displayed than negatives ones? Are there more nouns than verbs indicating respondent engagement levels?
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How many Twitter users actually tweet?
Sherrilynne Starkie
MARCH 8, 2015
But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity. Indeed, Twitter needs to clear out the deadwood. At Thornley Fallis we believe tracking resonance makes more sense. This means tracking what really matters in achieving the campaign objectives.
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150 IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman
Sherrilynne Starkie
JUNE 11, 2018
It’s means extending the activity by adding new information and insight.”. Being helpful and responsive is creating beneficial and positive relationships within an organization, but it’s not collaboration. Cooperation is part of collaboration,” explained Gorman. But collaboration means more than just responding.
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152 Top Five: Facebook loses a million users
Sherrilynne Starkie
FEBRUARY 8, 2018
For the first time ever, Facebook lost about a million daily active users in the US and Canada. Looking to strengthen influencer relations activity? This week's top social media news featuring Twitter, Instagram and Facebook. Follow List. Embed List. Facebook loses a million users. Feb 08, 2018. Feb 08, 2018. Feb 08, 2018.
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Industry certification a must for social media career success
Sherrilynne Starkie
AUGUST 27, 2018
They want to be active participants to understand new topics. Images and illustrations help them make sense of something new. Online courses that include demonstrations, role-playing and site visits appeal to this learning style. Kinesthetic learners learn by doing. Read/write learners prefer to take notes, make lists, and read texts.
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170 Influencer marketing goes mainstream
Sherrilynne Starkie
MARCH 21, 2018
So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. And there’s money to made as brands are ready to pay out for Stories, Tweets and Lives. Instagram influencer marketing.
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90 Reader Competition: Seven Elements of Business Development
Sherrilynne Starkie
APRIL 12, 2018
Potential clients might know you, know you are active in a vertical and have a problem they need to solve, but they need to have a belief that you can do the work effectively. you whisper to a potential client. “We We are seeing a variety of responses. How is your company prepared to act?”. Belief — Do I think you can do the job?
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