Josh S Peters

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities. Build Community.

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Social Media vs Online Media

Josh S Peters

If you’re not actively participating it’s not social media, it’s just online media. Social Media'

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Making time for someday

Josh S Peters

However, actively putting aside the time still works for cabinets. It’s actively finding that someday time in your busy life and doing things you actually want to do. I don’t know how happy the coffee shop employees and patrons would be if you set up your table saw and started making new cabinet doors.

Project 159
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Search and Social Weekly (1.6)

Josh S Peters

We all know that on site activities like reducing bounce rates and increasing time on site as well as off site factors like social sharing and links are all important if not crucial to your online success… The Epic List of Content Strategy Resources. Your website.

YouTube 220
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. By using paid to amplify your activities you can be sure more of your customers & potential customers see your killer content.

Strategy 186
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10 Things to Look For When Hiring For Social Media

Josh S Peters

Active Results driven Knowledgeable Written communication skills Customer service & people skills Strategic Thinking Motivation Curiosity Connected Hard Working What do you think of the initial list? On Monday I wrote about 2 things to keep in mind when looking at hiring people for social media.

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The Convergence of Search and Social Part 3 – SEO

Josh S Peters

Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. Search Engine Optimization (SEO) has been around as long as search engines. When you make good great content that stands out to your target audience it gets shared.

SEO 166