Dave Fleet

OCTOBER 29, 2010

Mashable yesterday featured research conducted by Vitrue into the days and times that Facebook users are most active. Fans are less active on Sunday compared to all other days of the week. Fans are less active on Sunday compared to all other days of the week. How do you approach your Facebook activity? and 8:00 p.m.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

FEBRUARY 28, 2013

There’s no right or wrong answer; the decision depends on objectives, on your broader business structure, on the scale of your social media activities, on your business’ culture and on the resources you have to hand, among other things. Do you impose social media on the enterprise or allow it to grow organically?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

JULY 18, 2011

Companies like AT&T (rated highly for social support by Forrester ) and BlackBerry (disclosure: client) have been successful at developing highly active support forums where customers interact with and help each other. Your social media activities will naturally let you identify your most active users and your biggest fans.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

SEPTEMBER 2, 2010

Is the term “social media&# leading clients to take the wrong approach to their online activities? How many companies have you encountered taking a scorched earth approach to their social media activities? Nothing rocket-science based here, right? This is stuff that’s preached all the time. Back to “online networking.&#

Social Media 393

Social Media Activities YouTube Conversation 393

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. Weather vane – monitoring lets you see the reactions to your activities in real-time, and to adjust them.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

AUGUST 30, 2010

As corporate spending on social media-based communication continues to rise, I’m beginning to worry that many brands are inadvertently adopting a ’scorched earth’ approach to their online activities. What do I mean by scorched earth? So, while it gains territory, little remains of the territory it captures.

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

JANUARY 5, 2023

By actively engaging with and refuting disinformation, organizations do risk giving it more attention and potentially amplifying it further. Navigating the challenges. This approach is not without its risks, however.

Social Media 195

Social Media Reputation Study Organization 195

Dave Fleet

MARCH 8, 2011

Lost opportunity to aggregate relevant conversation and to activate advocates on page. Requires wider group of employees to have admin access to the company’s Facebook page, meaning less control over activity on the page. Lost opportunity to aggregate relevant conversation and to activate advocates on page.

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

FEBRUARY 15, 2011

The new trust framework involves profit with purpose, engagement with stakeholders and transparency around the company’s activities. For companies engaged in social media activities, this is a clear pointer that they need to incorporate a range of spokespeople in their activities. Social media and trust.

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

AUGUST 4, 2020

The effect of a parent having to withdraw from many daily activities on young kids can be tough. It was more than a month before one of our kids could even sit on my lap, and almost two months before I was able to pick either of them up again. They started to heavily prefer their mom, or their grandparents.

Education 273

Education Reddit Travel Activities 273

Dave Fleet

APRIL 13, 2011

Awareness of this is slowly growing as social media activities mature within organizations. Over the next couple of years, as we continue to see companies invest more and more into social media activities, we’re going to see three forces driving the adoption of social customer support – case studies; customer demand and crises.

Case Study 296

Case Study Issues Study Social Media 296

Dave Fleet

JULY 5, 2010

They’ve also made some interesting moves towards drawing a line between social media activity and business results with the introduction of their Audience product. I’m looking forward to more information on this move soon, and to monitoring further activity in this space over coming months.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

NOVEMBER 29, 2010

Look for agencies with a long-term approach – with thoughts on how they’re going to generate ongoing engagement with fans you acquire; with ideas for how to maintain attention between your larger spikes in activity. Does the agency have a point of view on how you should measure the activities they’re proposing?

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Dave Fleet

AUGUST 22, 2011

What’s more, this book doesn’t just talk inputs, it talks outcomes – it lets you know the results of those companies’ social media activities. How you can go about planning and optimizing your own activities. It’s written for the average B2B marketer. Ways of measuring the return on your investment.

Review 369

Review Case Study B2B Marketing 369

Dave Fleet

JUNE 15, 2010

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Community management. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

NOVEMBER 2, 2010

The volume of online chatter about a candidate may say something about candidates, but is very, very different to activating those people to take action. The fact that people are discussing something doesn’t mean they are going to do anything about it.

Social Media 343

Social Media Policies Metrics Issues 343

Dave Fleet

AUGUST 4, 2020

The effect of a parent having to withdraw from many daily activities on young kids can be tough. It was more than a month before one of our kids could even sit on my lap, and almost two months before I was able to pick either of them up again. They started to heavily prefer their mom, or their grandparents.

Education 195

Education Reddit Travel Activities 195

Dave Fleet

OCTOBER 14, 2010

These are characterized by large spikes in activity which drive spikes in attention from target audiences. Instead, ongoing community engagement paired with regular spikes in activity can provide ongoing awareness and a platform from which to build with more major initiatives, while fostering brand advocates within that community.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

NOVEMBER 17, 2010

As part of our activities for Mesh Marketing , our team is using ScribbleLive to live-blog the event for people who couldn’t be there. Tweet Edelman (my employer) is a long-time sponsor of Mesh and Mesh Marketing. Here’s the feed: Tags: MeshMarketing events meshmarketing.

Marketing 244

Marketing Eventful Feed Feedly 244

Dave Fleet

MARCH 5, 2012

and 2% “active fans” Here’s the top ten: Disclosure: several of these brands are Edelman clients. The average percentage of ‘active fans’ in the top ten most engaging brands is 1.5%.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

JANUARY 30, 2012

The LEAF framework (listen – engage – activate – follow-up) summarizes an ongoing relationship-focused process. The pitch should be the middle of the process, not the end – follow-up to ensure questions are answered and feedback is given in both directions. There are realities to a shift like this.

Blogger 319

Blogger Process Influencer Engagement 319

Dave Fleet

MARCH 8, 2012

Community management , because as a brand you need to be watching the activity on your page and watching for spikes in attention. From my perspective, it means that your community management, monitoring and measurement folks are now your best friend.

Curation 389

Curation Brands Facebook Patterns 389

Dave Fleet

FEBRUARY 16, 2011

While lots of your points focus on inherent competencies like attitude, many are still activities that require leaders to spend time formulating their approach. What tips would you offer for people who find themselves getting sucked into day-to-day work and away from bigger picture leadership activities?

Review 356

Review Energy Compete Activities 356

Dave Fleet

FEBRUARY 1, 2011

This new mechanism, PC Magazine tells us , will only be shown if Facebook detects unusual activity on your account (for example, logging in in one place then logging in a thousand miles away shortly thereafter). Essentially, instead of seeing disguised words, users will see photos of their “friends&# and be asked to identify them.

Facebook 296

Facebook Process Activities Sites 296

Dave Fleet

MAY 25, 2011

Cookie-based web solutions are good sources of information on all of the behaviors that occur within a website, and therefore can be used to calculate and optimize site flow, conversion rate and other onsite activities. In this manner, web analytics are not subject to the same sample requirements as panel companies. Why is it important?

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

MARCH 2, 2011

Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom. On the other hand, it’s hard to know just how many people actively read comments on sites – especially when comment threads get long.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

AUGUST 15, 2012

It’s lazy, it’s unprofessional and, if it’s anything like the way this company goes about conducting PR activities for its clients, it’s not a great testimonial for the firm. This really is the worst kind of PR – the kind that actually makes me angry about people who claim to work in the same space as me.

Blogger 374

Blogger Press Release WordPress Small Business 374

Dave Fleet

JULY 3, 2018

Using firearms for recreation has developed into popular activity in the united states through recent years. According to the kind of gun you’re getting, some handguns will ask you to proceed through a brief waiting period before it is possible to go house. Folks would only begin shooting at anyone by using their firearm drawn.

Brands 150

Brands Study Analysis Issues 150

Dave Fleet

SEPTEMBER 27, 2011

It’s not surprising — their job is to manage risk for the organization, and public-facing communications activities (especially two-way ones) naturally offer an element of uncertainty. I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point.

Social Media 366

Social Media Tips Proposal Case Study 366

Dave Fleet

JUNE 18, 2010

Likewise, your reputation-building activities continue throughout your career. I was working on a presentation this week which Yasmine Kashefi and I are giving to her old school at Centennial College next week. One of the key career tips we landed on was remembering that the work doesn’t end when you land a job; it begins.

Reputation 310

Reputation Meeting Eventful Industry 310

Dave Fleet

FEBRUARY 16, 2016

Social media monitoring emerged as an important activity for companies during this time, and we saw a number of ground-breaking collaboration initiatives launched (Dell Ideastorm, My Starbucks Idea) that spoke to the power of harnessing two-way interaction. Companies have re-focused on their own digital properties. Sorry, Quebec.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

JUNE 24, 2010

We did a little research on social media activity regarding the earthquake using Radian6. Once again, social media beat traditional media to the punch (as if this is news nowadays), although mainstream outlets were quick to report the news shortly thereafter.

Radian6 390

Radian6 Social Media Journal News 390

Dave Fleet

MARCH 1, 2014

Early social media activities focused more on two areas of the funnel – consideration and – critically – loyalty/advocacy. For consumer-focused companies, many of whom are the heaviest investors in social media, that means reaching people at scale and driving them towards purchase.

Communities 410

Communities Marketing Loyalty Social Media 410

Dave Fleet

OCTOBER 22, 2010

What are the most common knee-jerk reaction activities that the company should avoid taking? What kind of timetable is required to execute the key recommendations? In what areas are the major hard dollar costs associated with the key recommendations? Check out the interview above, or over at BusinessCast. Image: Shutterstock ).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

SEPTEMBER 13, 2010

However, knowing that breakdown still matters – that’s where the community manager and the type of activities undertaken to drive new fan acquisition comes in. Of course, the odds are that a page’s Facebook fans comprise all three groups (and more). What do you think?

Facebook 321

Facebook Buy Report Products 321

Dave Fleet

DECEMBER 20, 2010

It’s not just a free tool – it’s a key part of marketing activities for many brands (and has long since ceased to be free for many given application development and media buy costs). I don’t blame him – companies are sinking big money into Facebook nowadays.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

NOVEMBER 9, 2016

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase).

Analytics 305

Analytics Google Reader Social Media Sentiment 305