Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

MARCH 23, 2009

And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. Some of the revelations include: A small percentage of the users accounted for a large percentage of the activity. For example, only 6% of the users were responsible for 56% of the activity. Me neither!

Facebook 146

Facebook Posterous Applications Analysis 146

Buzz Marketing for Technology

OCTOBER 14, 2008

Certain activities labeled as reflective, such as the use of journals or group discussions following practical experiences, are often not directed towards the solution of specific problems. This is particularly true when items call for making judgments about the worth of an activity or the quality of the instruction.

Journal 244

Journal Education Skills Construction 244

Buzz Marketing for Technology

JULY 20, 2011

In reality there are only 2 ways to do this and I invite your comments on this approach – you either sell them something (hello f-commerce which is coming to a Facebook fan page near you soon) or you activate them in some other way like an “advocate” network meaning if they cant buy from you directly perhaps they could refer you a new customer which (..)

CPM 276

CPM Facebook Buy Cost 276

Buzz Marketing for Technology

AUGUST 18, 2009

Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate! You are about to see a number of real-life case studies about Facebook. So sit back, relax and enjoy another installment of the ways in which social networking can change your life.

Facebook 233

Facebook Case Study eBook Social Networking 233

Buzz Marketing for Technology

NOVEMBER 15, 2013

They’re using multiple devices simultaneously throughout their day and juggling dozens of activities at once. The online giant understands which groups of consumers they are actively selling their products to and integrates those consumers’ digital history, preferences, behaviors and actions into their customer experience across all devices.

Loyalty 243

Loyalty Mobile Buy iPad 243

Buzz Marketing for Technology

SEPTEMBER 26, 2012

And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience. So, why aren’t brands able to capitalize on that?

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

JULY 6, 2011

Jelli listeners have proved to be 100x more active then Pandora listeners and make 300 actions on average per month (actions are defined as Likes, Dislikes etc) which is easy to imagine since its so easy to use. For example – 94.5 So I like to classify this ROI in Social Media as an approach that leverages the data of social media.

ROI 208

ROI Social Media Crowdsourcing Data 208

Buzz Marketing for Technology

DECEMBER 22, 2009

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. I agree you need someone to know what is going on across the company socially but you should not confine social to just a few select people.

Social Media 109

Social Media Conference Team Organization 109

Buzz Marketing for Technology

AUGUST 3, 2011

The Internet and now Social Media have spurred two of the largest shifts in consumer behavior in the last 15 years; analyzing online and social activity is now a requisite to accurately anticipate trends. Brand managers pride themselves on understanding the audience that surrounds their brands.

Sentiment 198

Sentiment Brands Analysis Training 198

Buzz Marketing for Technology

OCTOBER 5, 2013

Knowsy shortens the buyer alignment process by engaging buyers in a meaningful, collaborative and fun activity that results in people feeling good about the alignments that they’ve created and the paths they agreed to take. When you’re in a complex sale, the salesperson calls his prospects and says I want to have this meeting.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

OCTOBER 14, 2008

Each day during the challenge, learning activities are posted for bloggers to engage in and then blog about. Each day there's a different activity for learners to try. However it's best to pick something that's broad enough for you to identify several different activities that are related to the theme.

Project 100

Project Wiki Web 2.0 Technorati 100

Buzz Marketing for Technology

JUNE 27, 2008

The same principles and guidelines that apply to IBMers activities in general, as found in the IBM Business Conduct Guidelines, apply to IBMers activities online. However, activities in or outside of work that affect your IBM job performance, the performance of others, or IBMs business interests are a proper focus for company policy.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

JANUARY 6, 2011

As you can see we grew our active users on the Facebook Page by 17% in one week! But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. see photo below). see photo below).

Facebook 276

Facebook Discount How To B2B 276

Buzz Marketing for Technology

OCTOBER 12, 2011

Everyone is clamoring for consumers’ attention, from TV and Web content they’re genuinely interested in, to an onslaught of thoughts and activities of friends and relatives, posted via every social media channel. Now we’re in an era of continuous messaging that ultimately is tremendously fragmenting.

Social Media 240

Social Media Marketing Compete Retail 240

Buzz Marketing for Technology

JANUARY 22, 2009

We noticed there hasn’t been any activity on your Hotel Loyalty card for 9 months and in order to keep your Hotel Loyalty card you must maintain activity at least once in a 12 month period. If we don’t see any activity in the next 3 months we will cancel your card and you will forfeit your points.

Loyalty 100

Loyalty Hotels Activities Eventful 100

Buzz Marketing for Technology

JUNE 27, 2008

abilities, abstract conceptualization abilities and active experimentation. and abstract conceptualization; and active experimentation and reflective. Abstract conceptualization + active experimentation. Concrete experience + active experimentation. David Kolb and Roger Fry (1975: 35-6) argue that effective. observation.

Education 279

Education Groups Groups Process 279

Buzz Marketing for Technology

JULY 23, 2009

see an Avaya colleague of mine - Jim Keenan’s blog post - Why Your Social Graph Will Be Worth as Much as Your Home ) What currently looks like islands of Social activity in various Social Networks will begin to control your life – the jobs you get, the schools you go to. Perhaps even as important as your home.

Social Capital 130

Social Capital Social Graph LinkedIn Social Networking 130

Buzz Marketing for Technology

OCTOBER 20, 2010

Whole activity streams are being created around the use of the Like button. My favorite is Levis use of the Like button to create a social shopping experience.

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Buzz Marketing for Technology

MAY 15, 2013

Segmentation sifts through the data to find discrete groups of people with similar traits and/or interests, who can then be targeted and tested with relevant content based on site activity. Product recommendations and other offers are then provided based on what the various groups are most likely to purchase.

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

JUNE 27, 2008

ACTIVITY AREAS. Activity Area Overview. Learning Resources and Activities. alternative in the plone_tableless skin layer that you can use if you prefer layouts that dont use tables. -->. THE E-LEARNING PROGRAMME. Overview of the Programme. MLEs for Lifelong Learning. Programme History. e-Assessment. e-Portfolios.

Web 2.0 155

Web 2.0 Wiki System Overview 155

Buzz Marketing for Technology

JANUARY 28, 2010

It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

JUNE 27, 2008

Workshop on Contextualized Attention Metadata: Profiling and Modelling User Activities - Call for Papers. Publications. APOSDLE learn@work. -->. Right menu. International Conference on Dublin Core and Metadata Applications: Metadata for Semantic and Social Applications. 22-26 September 2008, Berlin, Germany.

Metadata 234

Metadata Applications Overview Conference 234

Buzz Marketing for Technology

JANUARY 23, 2013

Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates (“Only 1% of people who like a Facebook page ever go back to that page”) as vindication of what you’ve always suspected: marketing on Facebook just doesn’t work.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

JUNE 15, 2010

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Meaning if the 1-9-90 rule (see link to my post) will actually change over time.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

JUNE 27, 2008

What simple activities or readings could advance a teachers understanding of education (technology included) given that the teacher has 15 minutes of time a week for personal professional development? Learn how to build an online activity at myprojectpages. Governors State University. One Hour PowerPoint. Social Bookmarking.

Wiki 100

Wiki Web 2.0 Social Bookmarking Class 100

Buzz Marketing for Technology

JUNE 23, 2008

Situations might be said to co-produce knowledge through activity. In cognitive apprenticeships, the activity being taught is modeled in real-world situations. As they state, â??Situations Learning and cognition, it is now possible to argue, are fundamentally situatedâ?? Brown, Collins, Duguid, Brown, 1989, p.

Wikipedia 266

Wikipedia Wikimedia Skills Education 266

Buzz Marketing for Technology

DECEMBER 21, 2012

Another form of personalization, behavioral targeting, gets personal on an individual level: users can be targeted by previous searches, past purchases, the time of their last visits, and even their activities in physical stores, call centers or websites—to predict the next best offer for them in their buying lifecycle.

Mobile 225

Mobile Marketing Exercises Applications 225

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. The lasso part is really about an “away game&# for your content.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

JUNE 27, 2008

Pre-Congress Activities. The questions are, first, how predictable, or structured, are the outcomes of the work activity; and, second, how structured, or well-defined are the activities or processes that produce those outcomes? General Commentary. In Our Humble Opinion. Innovation. IT Management. Management. New Technologies.

Movable Type 100

Movable Type Knowledge Base Diagrams Guidelines 100

Buzz Marketing for Technology

MAY 11, 2010

Do you have a team that is very loosely coupled with no clear leader that coordinates your social activity and it feels strained or hard to hold together? At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized.

Social Media 184

Social Media StumbleUpon Digg Reddit 184

Buzz Marketing for Technology

OCTOBER 6, 2010

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Facebook also overtook Google in page views just recently.

Facebook 260

Facebook Applications Yahoo Social Networking 260

Buzz Marketing for Technology

NOVEMBER 7, 2012

Only when you evolve will your consumers evolve into loyal, active buyers. The success of your e-commerce site isn’t driven by the size or cleverness of your marketing team; it’s driven by your team’s willingness to respond to the demands of customers and adjust accordingly.

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

JULY 21, 2008

But as I started to think about the processes of KM, I realized that we have been looking at it all wrong, from above , from a systems perspective, instead of from ground level, from an activity. They just dont describe in a meaningful way what people do -- their knowledge activities. to a couple of words?

Aggregator 100

Aggregator Repository Directory Meme 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Has had the most activity of any application on Facebook with 72,000 packages delivered per day, 100,000 installs in 72 hours more than 300,000 active users in 6 days with less than 10% uninstall rate. So far they have 250,000 active users, with 86% returning at least once, 57% of which came back 9 times or more!

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

MARCH 30, 2010

Can your social media activities cost you your job? Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? Related posts: Five Ways Facebook Can Get You Fired! 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205