Atom Thought

AUGUST 31, 2010

But to consider social media as a short term or one off activity and then measure RoI, seems to be a grave mistake. As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. More than that, how do we continue your social media campiagn for ever?

Social Media 189

Social Media Marketing ROI Metrics 189

Atom Thought

OCTOBER 12, 2010

1)Large B2B companies, 2) SMBs and 3) Talent Search are 3 monetisation activities here apart from 4) targeted advertising. My take on LinkedIn Monetsiation is this: For me, Linkedin is a great platform for: 1. People Search. People Connect. Reputation Build-up.

LinkedIn 205

LinkedIn Reputation B2B Privacy 205

Atom Thought

MARCH 16, 2009

Both these activities do not entail huge investments- but do entail meticulous planning and long term strategy to be able to graduate from listening to engagement and then to conversion. Hence in these fledgling times for Social Media Marketing, small but definite growth is extremely encouraging!

Social Media 113

Social Media Crowdsourcing Marketing Survey 113

Atom Thought

JANUARY 22, 2009

I cannot see a huge negative repercussion of recession in this sector; rather telcos can activate a chain reaction of sorts which will be critical for the revival of global economy. Collectively it spells good times ahead for telcos, technology players and allied industries.

Crowdsourcing 113

Crowdsourcing Open Source Microsoft Cost 113

Atom Thought

MARCH 9, 2009

Apna Loan is active since last 8 years. Apna Loan is a market leader and hence we assume that it controls about 40% of the market alone. The rest is controlled by Banks and various other small time lead generators). Let’s assume that they serviced 50% of their entire base during the last 2 years.

Insurance 133

Insurance Banking Marketing Crowdsourcing 133

Atom Thought

APRIL 22, 2010

Times jobs with such huge investments and claims of highest volume of active resumes. If that was the case the market share gap (in terms of traffic). between naukri and monster would not have been so huge. is still number 3 in terms of traffic share. Comscore 2009).

comScore 145

comScore Repository Price LinkedIn 145