Adam Cohen

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. That 30k is active members, so it’s safe to assume the vast majority of the delta are passive consumers. Suffice it to say that EMC|ONE is at the very epicenter of enterprise collaboration at EMC.

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. If leveraged properly that information fuels marketing tactics from personalization to email marketing to direct mail.

Data 100
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. If leveraged properly that information fuels marketing tactics from personalization to email marketing to direct mail.

Data 100
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Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

Companies can ultimately activate that engagement by providing value first and asking for help in return. Businesses should all aspire to connect with people who are engaged and interested in conversation, creating a value exchange – Twitter is just one of many tools to enable that access to direct conversations.

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The Digital Five Tool Player

Adam Cohen

Social media is providing new tools, technologies and techniques to identify, engage and activate. It’s more than just market research , it’s the practical application of it. Understanding of Conversational Technology.

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. That 30k is active members, so it’s safe to assume the vast majority of the delta are passive consumers. Suffice it to say that EMC|ONE is at the very epicenter of enterprise collaboration at EMC.

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Social Media Chat Tuesday, July 21st

Adam Cohen

Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)