Waxing UnLyrical

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Is “Social Media” Really Worth It? Musings Following a Facebook Hack

Waxing UnLyrical

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. The background For the last month-plus (starting on Saturday, August 12), I’ve been experiencing what a hell-vortex Meta “Support” is. You see, I woke up that morning to see messages from Meta asking if I’d added an email address, removed my phone number, reset my password, removed my email address… all from a computer purpo

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[NEWS ALERT] I’ve Found My Dream Job at Arena Stage

Waxing UnLyrical

tl;dr I’ve found my dream job: I’ve joined Arena Stage as their Chief Marketing Officer, and start October 4! The back story. If you’ve been around this blog and/or me for a while, you know that the last 3.5 years have been wild. I thought I’d go on sabbatical for a few months. Instead, I ended up essentially going off the grid for a couple of years, while I figured out how to come to grips with a version of life for which I had absolutely zero preparation.

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Curious About the Harvard Business Analytics Program? Your Questions, Answered.

Waxing UnLyrical

Going back to school. I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021. I’m constantly being asked about my experience there, partly because I’m a (volunteer) student ambassador, and partly, I think, because I’m not the typical post-grad business analytics student. So I decided to write a post about my experience, and what you should take into account if you’re considering enrolling.

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[BOOK ALERT] The Non-Obvious Guide to PR & Communication

Waxing UnLyrical

Announcing The Non-Obvious Guide to PR & Communication. Super quick and exciting (well, for me) announcement: I’m writing a book! The Non-Obvious Guide to Public Relations & Communication (Earning Attention & Building Trust in a Skeptical World) will be coming soon to a bookstore (or electronic reader ) near you! While I’ve contributed to a ton of other books over the years (chapters, interviews, etc.) this will be my first, very own, published by Rohit Bhargava in his No

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How Content Marketing Can Boost Your Customer Success

Waxing UnLyrical

Guest Post by Aimee Laurence. Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. While it does serve to create sales and interest, it can also craft a relationship between the customer and your business, making them see your business as a reliable and helpful source of information, increasing the likelihood of loyal customers and repe

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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

Guest Post by Alma Causey. In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet.

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Creating Insanely Effective Content Marketing

Waxing UnLyrical

Guest Post by Miles Anthony Smith. Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product. You have to offer information your audience wants and create content that will perform well at the same time.

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