Trending Articles

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Will Airchat Become the Next Big Social Network?

Social Media Today

Does Airchat have the juice to compete in the tough social media space?

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How agencies can unlock client success with advanced audience segmentation

Audiense

As a marketer, any time you go to run digital ads, we’re sure you feel annoyed or even shocked egmentation equals cby the cost to run those ads. This is thanks to the increased accessibility and demand for ad space.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

The latest data from January 2024 shows that 93.2% of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024.

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Adapt or Be Left Behind: AI’s Marketing Revolution Awaits

The Social Media Hat

Are we in the midst of the 4th industrial revolution? How is AI impacting marketing today, and tomorrow? The post Adapt or Be Left Behind: AI’s Marketing Revolution Awaits appeared first on The Social Media Hat.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Win the Meta Ad Auction

Jon Loomer

Most Meta advertisers know that an auction drives ad delivery, but do you know how this works ? While a typical auction rewards the highest bidder, the Meta ad auction is slightly different. Bids still contribute, but Meta is also trying to show ads to users who are likely to perform your goal action. Relevance and user experience are part of the equation.

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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

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Meta’s Looking to Help Instagram Influencers Create AI Bot Versions of Themselves

Social Media Today

Meta's developing a new product that'll enable influencers to create AI bots in their voice.

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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales.

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Unlock Your Social Superpowers: Facemoji’s New AI ‘Rizz Master’ Transforms Digital Chats into Charming Conversations!

Bill Hartzer

Facemoji Keyboard, renowned for pioneering enriched content creation within keyboard apps, has just rolled out its latest feature, Rizz Master. This innovative tool leverages generative AI to enhance users’ communicative flair, particularly in the realm of dating and social interactions. The Rizz Master feature is engineered to assist users in finding just the right words, especially when initiating new relationships—a challenge familiar to many.

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9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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#670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione

Amy Porterfield

Listen on… Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione. My friend, my guest today has built an […] The post #670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione appeared first on Amy Porterfield | Online Marketing Expert.

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Will Airchat Become the Next Big Social Network?

Social Media Today

Does Airchat have the juice to compete in the tough social media space?

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How the Threads Algorithm Works in 2024 [GUIDE]

Hootsuite

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? That’s where the Threads algorithm comes in, friend. The Threads algorithm is Meta’s secret recipe that determines who rises to the top of the pile and who languishes in obscurity.

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Forget Astronauts and Firefighters: UK Kids Now Dream of Becoming Social Media Stars

Bill Hartzer

In a striking shift from traditional aspirations, UK children are now setting their sights on becoming social media influencers, ranking it among their top career choices. This revelation comes from a recent study conducted by nimbl, a popular pocket money card and app, which surveyed young Brits aged 6 to 17 about their dream jobs. While classic professions like teaching, medicine, and veterinary science continue to hold the top spots, the role of a social media influencer has made a surprising

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to create better social listening queries

Sprout Social

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

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GOODBIDS Reimagines Charity Auctions

WebInKnow

Charity auctions are a way for people to support a cause that speaks to them, gain status, and have some fun too. My friend Seth Godin and a team of ruckus-makers just introduced GOODBIDS - a new way to create charity auctions.

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X Plans to Expand its Annual Fee for All New Accounts in Order to Combat Bot Sign-Ups

Social Media Today

X originally piloted the new account fee initiative in selected regions last year.

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#671: A Look Inside My Membership: Momentum

Amy Porterfield

Listen on… How my exclusive Momentum membership has scaled my business and upleveled my community. Today's episode is very close to my heart because I’m sharing something with […] The post #671: A Look Inside My Membership: Momentum appeared first on Amy Porterfield | Online Marketing Expert.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Discover the Fast Lane of Social Media: TikTok Leads as Brands Shift Gears According to New Dash Hudson Report

Bill Hartzer

In a dynamic overview of the social media landscape, Dash Hudson has just released its latest Cross-Channel Social Media Benchmark Report, revealing key opportunities for brands aiming to refine their digital strategies. The report highlights significant trends across major platforms, with TikTok emerging as the front-runner for follower growth and engagement.

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Choosing Marketing KPIs that Matter and Work with Patrick Barbera

Oktopost

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts. Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging

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Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process

ProBlogger

The post Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process appeared first on ProBlogger. It hits you like a TON of BRICKS! It’s an idea for that KILLER blog post that is just bound to bring you all the traffic that you’ve ever dreamed of. With the idea fresh in your mind you sit down at your keyboard and BANG it out – desperate to hit publish as quickly as you can for fear that someone else will beat you to the PUNCH !

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TikTok Announces New Ticket Sales Partnership with AXS

Social Media Today

The partnership will provide more promotional opportunities for artists in the app.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#672: The One Word That Led Me to Have My Best Year in Business Yet

Amy Porterfield

Listen on… A simple strategy for remembering what you’re working toward in 2024! Have you ever heard of selecting a personal word of the year? It's like having […] The post #672: The One Word That Led Me to Have My Best Year in Business Yet appeared first on Amy Porterfield | Online Marketing Expert.

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How to Use Google Gemini to Summarize YouTube Videos?

Tweaklibrary

Do you find yourself watching lengthy videos regularly? Now, you can instantly summarize YouTube videos with Google’s AI chatbot, Gemini. Although Google Gemini isn’t the most effective or accurate large language model, it has some useful tricks thanks to its integration with other services such as YouTube, Google Workspace, and Google Maps.

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The complete crisis management guide for marketing leaders

Sprout Social

It’s the scenario no business wants to face. A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact.

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How to Craft an Engaging Social Strategy, with Similarweb experts

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Employee advocacy is a strategy that every company should deploy. There’s a huge opportunity there, there’s no reason not to take advantage of it.” On this episode of Behind the Post, Alina sat down with not one, but two, brilliant marketing experts from Similarweb – Senior Social Media Manager, Itay Gross , and Content Marketing Manager, Faith Preminger.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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YouTube Tests Subscription Sorting, Improved Upload Flow for ‘Members Only’ Shorts

Social Media Today

The new channel sorting option aims to highlight the most relevant updates in your feed.

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6 Steps to Investor Pitch Decks

The Realtime Report

Crafting a successful pitch deck is a pivotal step for any entrepreneur looking to secure funding and propel their startup forward. To help you navigate this crucial process with confidence, we’ve outlined six essential steps in this infographic. Whether you’re a seasoned founder or a budding entrepreneur, mastering these steps can significantly enhance your chances of making a lasting impression on potential investors.

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Seeking Social Media Savvy: John Deere’s Quest for a Chief Tractor Officer Could Be Your Next Big Break

Bill Hartzer

John Deere is looking for our first-ever Chief Tractor Officer (CTO). And this isn’t some honorary position—it’s a real job where you can make a real impact. You’ll travel the U.S. creating thumb-stopping, brow-raising (in a good way) social media content to illustrate the incredible and unexpected ways farming and construction work impacts us all.

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X Will Comply with Brazilian Censorship Demands After Initially Opposing a Court Order

Social Media Today

Elon Musk made a stand in Brazil, but he's now opted to comply with the ruling.

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Meta’s Removing Threads From Turkey Amid Investigation by Local Competition Regulator

Social Media Today

The TCA is exploring whether Meta has violated competition law by using IG as a growth engine for Threads.