article thumbnail

7 statistics that prove the importance of social media marketing in business

Sprout Social

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Not convinced?

article thumbnail

17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 social media marketers on the future of social messaging

Sprout Social

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

article thumbnail

The Evolution of Social Media, and of Likeable

Likeable

We quickly refocused on social media as word of mouth. (It We were doing social media strategy, content, and advertising for dozens of household brands, but our company name was still theKbuzz. Carrie and I knew right away we had to change the name of our company from theKbuzz —but to what?

article thumbnail

21 Stats & Facts Social Media Marketers Need to Know in 2021

Likeable

The ever-evolving and fast-moving social media landscape can be hard to navigate, especially in crazy times like the ones we’re currently in. Here are 21 statistics that will help you succeed on social in 2021! Here are 21 statistics that will help you succeed on social in 2021! billion in 2025. . Globally, over 3.6

article thumbnail

5 Best Examples Of Brands Using Social Media For Customer Service

Keyhole.co

Social media platforms help businesses to address customer queries, establish real-time engagement, and build stronger relationships. This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media.

article thumbnail

Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. follow companies and brands they’re thinking of purchasing from.

Retail 105