Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. IGTV takes center stage.

Trends 93

Trends Instagram Meme Authentication 93

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . What Does the Future Hold for the Instagram Aesthetic in 2020: .

Instagram 85

Instagram Trends UGC Meme 85

Hootsuite

APRIL 22, 2020

You’re in their feeds right next to their sister’s cat vids: you’re basically BFFs now, right? Facebook or Twitter? When your broadcast is over, it will live on your LinkedIn feed to lure in even more engagement on the rewatch. How to go live on Twitter. Here’s the full breakdown for how to go live on Twitter.

Social Media 145

Social Media Privacy Instagram YouTube 145

Likeable

DECEMBER 17, 2019

But you can’t spend the holidays dwelling on 2019—you only have a few days to acquaint yourself with the biggest shifts coming in 2020! Look for that to change in 2020 (just in time). In 2020, look for users to gladly re-shoulder the burden of deciding what content they see. What happened to social media?

Trends 57

Trends Social Media Influencer Feed 57

Pixlee

AUGUST 5, 2020

Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in 2020, ecommerce has accelerated even more. It’s 40 times more effective at acquiring customers than both Facebook and Twitter combined. Shopping Cart Abandonment Emails.

Tools 75

Tools Authentication Review UGC 75

Hootsuite

MAY 20, 2020

Are you ready to go live on Twitter to level up your Twitter marketing tactics? If you are already getting good results from Facebook , Instagram , and LinkedIn live video, Twitter live broadcasts should be your next stop. . Both live-tweeting and going live on Twitter can help you promote an event. Open the Twitter app

Twitter 145

Twitter HootSuite How To Eventful 145

Later

DECEMBER 11, 2020

2020 — where do we begin? As you begin planning your social media strategy for 2021, we’re highlighting every cool new Later feature we released in 2020. . New Later Features in 2020. Later’s Most-Loved Releases of 2020. Later’s Most-Loved Releases of 2020. Grab a coffee and settle in — it’s a BIG one!

Features 70

Features Review Instagram Mobile 70

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. With Instagram Checkout, you can see a product that you like in the Instagram feed and then complete the entire purchase without ever leaving Instagram.

Social Media 98

Social Media Instagram Apparel Groups 98

Social Media Strategies Summit

OCTOBER 21, 2021

Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. Her Twitter presence is packed full of personal thoughts and political views, along with stories about the challenges and successes she experienced as a non-profit CEO. Kimberly Bryant.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Visually SM

JULY 31, 2020

Twitter, on the other hand, revealed that tweets that contain videos are nothing less than 10 times more engaging. In 2020, this trend keeps developing at full speed. Supporting videos on the feed, Stories, IGTV, and live streaming , Instagram has become one of the most video-user-friendly social media platforms. Event videos.

Social Media 246

Social Media Video Company Content 246

Sherrilynne Starkie

DECEMBER 20, 2020

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. After several years of decline, the 2020 pandemic has more Canadians checking out the news from mainstream media outlets.

Marketing 367

Marketing Syndication Adwords News 367

Sprout Social

JANUARY 16, 2020

If achieved, your message will be in nearly everyone’s social media feed. Think about how seemingly random phenomena like Baby Yoda or “OK boomer” take over your social feeds out of nowhere. Oh, and don’t forget that Peloton ad as mentioned in our recent breakdown of Twitter trends and #AdsThatShouldBePulled. Brand awareness?

Meme 106

Meme Marketing Hashtag Trends 106

Hootsuite

JULY 29, 2020

This means if users watch a video in full, it’s more likely to be pushed for further distribution to other feeds than the one that viewers scrolled past or watched for a second or two. You’d be surprised by the number of TikTokers I’ve followed that I discovered on Twitter. What’s more, keep your duet option open.

Hashtag 145

Hashtag How To Trends Remix 145

Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. By looking at your social data from 2020, you can identify what types of content will resonate with their audience and areas for improvement when it comes to social customer service.

Strategy 145

Strategy Marketing Sports Team 145

Webbiquity SMM

AUGUST 24, 2021

Total monthly active users increased 77% from 2015 to 2020. Twitter Facts and Stats. Twitter advertising reaches 353 million people, or just about 6% of all adults and teenagers on earth. More than 2/3 of Twitter users are male. Twitter ads have the potential to reach more than 69 million users in the U.S.;

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Sprout Social

OCTOBER 5, 2020

If you’re a basketball fan, March 11, 2020 is likely a day you won’t forget. — Adrian Wojnarowski (@wojespn) March 12, 2020. — Nathan Marzion (@nathanmarzion) March 12, 2020. A quick glance at the Los Angeles Lakers social feeds and it’s clear every piece of content is crafted by a professional.

Content 113

Content UGC Sports YouTube 113

Sprout Social

JUNE 30, 2021

Not only does it give you an entirely new avenue for reaching your followers, but your content doesn’t have to be nearly as polished as it does on your feed. While feeds are carefully curated, social media stories tend to be more spontaneous. Instagram Stories appear in small circles at the top of your feed.

Social Media 136

Social Media Platform Instagram Feed 136

Hootsuite

NOVEMBER 23, 2020

— Brandwatch (@Brandwatch) October 22, 2020. By sharing only the best content out there so your followers know that when they come across a resource on your feed, it’s worth reading. Toby wrote a Twitter thread about writing Twitter threads. We'll add another Twitter tip on top of his thread.

Curation 145

Curation HootSuite Tools Tips 145

Sherrilynne Starkie

DECEMBER 20, 2020

Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. After several years of decline, the 2020 pandemic has more Canadians checking out the news from mainstream media outlets. We recommended Facebook and Twitter ads, native ads and sponsored content.

Marketing 195

Marketing Syndication Adwords News 195

Sprout Social

DECEMBER 2, 2020

However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? Planning & strategy.

Social Media 124

Social Media Hashtag Instagram Engagement 124

Sprout Social

MAY 11, 2020

Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. Since most journalists on social media are laser-focused on Twitter, that’s what we’ll focus on. — Sapna Maheshwari (@sapna) April 30, 2020. — Bloomberg Opinion (@bopinion) April 27, 2020.

Journal 120

Journal Social Media How To Hashtag 120

Sprout Social

MAY 14, 2020

Feed algorithms are tough to maneuver given that they’re tweaked all the time, sometimes without notice. These giveaways can take place on Twitter or on Instagram or even cross-platform. A post shared by kleankanteen (@kleankanteen) on May 6, 2020 at 9:31am PDT. — Getty (@GettyMuseum) March 25, 2020.

Engagement 143

Engagement Social Media How To Metrics 143

Likeable

OCTOBER 4, 2021

Since March 2020, U.S. According to a survey conducted by GlobalWebIndex in Q3 2020, 32 percent of YouTube users worldwide had watched a live streamed video on the platform within the past month. This makes it one of the more mature live platforms compared to others like Reddit, Twitter, and TikTok. The Platforms.

Reddit 100

Reddit YouTube Survey Instagram 100

Likeable

AUGUST 9, 2021

In March 2020, Facebook launched their Community Accelerator , which was a six-month program for community leaders providing training, mentorship, and funding to help them grow their communities. While you could already run ads in the Groups feed, Facebook added a potential advertising opportunity with group admins in August 2020.

Platform 113

Platform Tumblr Badge YouTube 113

Sprout Social

NOVEMBER 16, 2020

As I scrolled through Airbnb’s Instagram, Twitter, Facebook and YouTube feeds, a few things became clear: 1. The first was #FrontlineStays , in which they partnered with hosts to extend free housing for 100,000 doctors, nurses, and other frontline responders. — Airbnb (@Airbnb) August 31, 2020. They act fast.

Travel 124

Travel Hosting Committee Hotels 124

Hootsuite

APRIL 1, 2020

Or create a Twitter or Instagram Story poll. Subscribers may be notified in their homepage feed and see the video in What to Watch Next. A post shared by Basia Bulat (@basiabulat) on Mar 26, 2020 at 6:34pm PDT. — University of Mary Washington (@MaryWash) March 30, 2020. Still not sure? Ask your audience.

YouTube 145

YouTube Engagement How To Class 145

Sprout Social

OCTOBER 12, 2020

There are plenty of brands out there finding creative ways to stand out on social platforms, especially on Twitter. useFluent) May 17, 2020. Make sure your content gets in front of the right people by targeting audiences using demographic and interest data pulled directly from platforms like Twitter. — Fluent ??

Content 143

Content Metrics UGC Conversation 143

Sprout Social

OCTOBER 27, 2022

From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%. — Mediacom Cable (@MediacomCable) December 21, 2020. Twitter customer service stats. Twitter is where you’ll find most people headed to compliment or complain about a brand.

Statistics 108

Statistics Social Media Brands Issues 108

Ignite Social Media

APRIL 23, 2020

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). Key Takeaways: Twitter banned and Google restricted political ads, so a large share of the digital political ad dollars will go to Facebook. With an expected U.S. digital ad spend of $951.8

Campaign 101

Campaign CPA CPM Cost 101

Sprout Social

MARCH 4, 2021

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. It helps you keep your feed fresh and engaging without stressing to create new content every time. That’s where content curation comes in.

Curation 140

Curation Data Content UGC 140

Sprout Social

APRIL 18, 2022

Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. Logged exercises are shared publicly in a feed, where followers can give “Kudos” by liking posts. It’s no coincidence that platforms like Letterboxd and Strava skyrocketed in popularity in 2020.

Social Media 102

Social Media Film Exercises Social Networking 102

Later

OCTOBER 8, 2020

Introducing… our 2020 all-star line up of LaterCon Speakers! ???? ?? Link in bio: Get your FREE ticket — LaterCon 2020? ???. A post shared by Later: Social Media Scheduler (@latermedia) on Aug 20, 2020 at 7:05am PDT. Link in bio: Get your FREE ticket — LaterCon 2020? ?? ?. Missed out on LaterCon 2020?

Campaign 79

Campaign Tips Instagram Social Media 79

Hootsuite

APRIL 15, 2020

But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. They’re not just for Twitter anymore, either. — Bell Let's Talk (@Bell_LetsTalk) February 26, 2020. On Twitter, you don’t have a ton of space to write a caption. Your brand can do a lot more.

Hashtag 145

Hashtag How To LinkedIn HootSuite 145

Later

JANUARY 28, 2021

Jayde is the Head of Social Media for beverage brand Sunwink, and uses her Twitter account to consistently deliver refreshing, impactful insights about the marketing industry and pop culture. In fact, you’ve probably seen some of his work already on other social media feeds. Warning: looking through his feed may work up your appetite.

Social Media 114

Social Media Collaboration Instagram Influencer 114

Hootsuite

MARCH 16, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. With 800 million monthly active users, TikTok beats LinkedIn ( 660+ million ), Reddit ( 430+ million ), Snapchat ( 218+ million ), Twitter ( 340+ million ), and Pinterest ( 322+ million ). . billion times. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Sprout Social

SEPTEMBER 21, 2020

Choosing the right focus continues to benefit VSCO as the app currently serves over 2 million paid subscribers—creators who value the tools and experiences offered up on their Feed, Discover and Studio pages. — VSCO (@vsco) June 4, 2020. — VSCO (@vsco) August 7, 2020.

Issues 135

Issues Survey Campaign Authentication 135

Later

SEPTEMBER 28, 2020

Instagram , Pinterest , Facebook , Twitter , and even LinkedIn have progressively pivoted towards video as the format of choice, while the rapid rise of TikTok has shown just how persuasive (and addictive!) A post shared by Later: Social Media Scheduler (@latermedia) on Sep 16, 2020 at 9:26am PDT. a video-first offering can be.

Video 100

Video Social Media Brands Instagram 100