Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category. About the Shorty Awards.

Social Media 129

Social Media Case Study Retail Study 129

Sherrilynne Starkie

AUGUST 29, 2018

Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase.

Content 170

Content Nielsen Marketing Badge 170

Twist Image

JANUARY 9, 2017

2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. Let's get up to retail speed with some of the news via Business Insider : A giant wave of store closures is about to hit the US.

Retail 40

Retail Questions Real Estate Price 40

Social Media Strategies Summit

AUGUST 28, 2019

According to Persado, the company already works with 250 marketers across categories including retail, finance, and hospitality. Retail giant Alibaba opened a physical “ FashionAI ” store in Hong Kong with the goal of streamlining the fashion retail experience through the use of Artificial Intelligence. Nike Makers Experience.

Examples 200

Examples Marketing Retail Automotive 200

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 121

Video Retail Hosting Fashion 121

Ignite Social Media

JULY 31, 2019

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Retail & E-commerce. Our Retail & E-commerce Audience Honor was for the work we did with Altar’d State.

Social Media 86

Social Media Case Study Retail Study 86

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. 2017 Forecasted Influencer Marketing Spending. ” Click To Tweet. .”

Video 131

Video Retail Influencer YouTube 131

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Ignite Social Media

FEBRUARY 7, 2019

We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue! Using our Content that Converts™ approach we drove 29% more referrals over 2017, using half the budget while lowering the cost per referral by an astounding 62%.

Conversation 157

Conversation Campaign Class Retail 157

Unmetric

MARCH 29, 2019

Instagram and Twitter saw a small spike in the number of posts in 2017 only to drop again in 2018. This was closely followed by the Hospitality and the Retail Industry. — Burger King (@BurgerKing) March 31, 2017. — Burger King (@BurgerKing) April 1, 2017. — OnePlus India (@OnePlus_IN) March 31, 2017.

Social Media 113

Social Media Analysis Instagram Campaign 113

Social Media Strategies Summit

MAY 10, 2019

The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience. In 2017, Sephora was the number 1 beauty retailer in the world, boosting growth and profitability at a time when many retailers were closing their doors. Source: Retail Wire. Source: Medium.

Brands 109

Brands Retail Marketing Mobile 109

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. responses, 21K retweets, and over 60K likes.

Examples 92

Examples Campaign Discount Marketing 92

The Realtime Report

AUGUST 29, 2019

Key findings include: Customer support queries increase significantly during the holidays: New proprietary data from Helpshift’s retail customers showed that customer support tickets increased 47% during the 2018 holiday season. Cyber Monday saw an even higher 167% increase in ticket volume compared to non-holiday periods.

Study 79

Study Telecommunications Airlines Survey 79

Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? – Instagram.

Trends 40

Trends Social Media Predicition Instagram 40

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5

Retail 217

Retail Discount Loyalty Data 217

Hootsuite

FEBRUARY 4, 2020

More than 500 million daily active users (last updated by Instagram in 2017). This is a massive jump from 2017 when a mere 24% said they preferred the site. Instagram users run the income gamut, from hourly retail employees to Fortune 100 CEOs. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom.

Instagram 145

Instagram Social Media Marketing Survey 145

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. But is that such a surprise? Get Social. Get Interactive.

Retail 69

Retail Curation Hashtag Fashion 69

The Realtime Report

DECEMBER 19, 2013

By 2017, eMarketer estimates that mobile ad spending will account for well over half of the total digital ad spend in the UK. Who are the top players in UK digital ad spending? Google accounted for 42% of total digital ad spend in 2013; Facebook was well behind with 5.3%, and Twitter trailed with 0.7% of digital ad spending.

Mobile 142

Mobile Statistics Retail Advertising 142

Twist Image

APRIL 30, 2017

There is a focus and his work does split off into business related verticals like design, travel, retail, advertising and more. And, along with running an incredible conference (check out PSFK 2017 ), Piers also recently published a report on marketing titled, The Future Of Advertising. I have long been a fan of his company, PSFK.

Trends 55

Trends Curation Retail Travel 55

Twist Image

APRIL 7, 2017

From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. The advertising segment of e-commerce giant Amazon's business model has the potential to grow sales by 65 percent in 2017, reaching $3.5

Google 66

Google Retail Facebook Advertising 66

Ignite Social Media

AUGUST 10, 2017

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. A post shared by Halo Top Creamery (@halotopcreamery) on May 22, 2017 at 10:30am PDT. So far they’ve avoided any major scandals and have actually had more positive publicity in 2017.

Social Media 87

Social Media Airlines UGC Campaign 87

Twist Image

DECEMBER 27, 2017

What happened in 2017, and what will 2018 bring? Most contact centers go through a formal RFP/tender process for new investments, and because chatbots got lots of mainstream media attention in both 2016 and 2017, budgets have indeed formed in 2017. Let’s have a look. It is still early. Apple will dominate messaging in 2018.

RFP 98

RFP Apple Embedding Applications 98

Pixlee

MAY 21, 2020

While the rate of growth has actually slowed since 2017, this could be a good sign for brands as competition for ad views may be slightly less fierce. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Twist Image

APRIL 30, 2017

There is a focus and his work does split off into business related verticals like design, travel, retail, advertising and more. And, along with running an incredible conference (check out PSFK 2017 ), Piers also recently published a report on marketing titled, The Future Of Advertising. I have long been a fan of his company, PSFK.

Trends 40

Trends Curation Retail Travel 40

Audiense

OCTOBER 20, 2017

Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. These ads tend to trigger consumers to get started with their Christmas shopping ; it is undoubtedly, the busiest and most profitable time of the year for retailers. Santa’s coming!!

Campaign 68

Campaign Retail Analysis Blogger 68

Pixlee

NOVEMBER 13, 2018

As the ever-growing popularity of the post-Thanksgiving weekend of sales evolves from marketing buzzwords to a national holiday, Black Friday Cyber Monday mark the unofficial beginning of retailer’s best annual quarter, one that typically sparks off with a bang. In 2017, Cyber Monday spending in the US reached an all-time high of 3.36

UGC 43

UGC Retail Embedding Compete 43

Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. is an outdoors and sporting goods retailer. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Plan ahead.

Strategy 92

Strategy Social Media Hashtag ROI 92

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. SocialCompass is also the winner of our 2017 “Happy Clients, Happy Partners” award.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Twist Image

APRIL 7, 2017

From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. The advertising segment of e-commerce giant Amazon's business model has the potential to grow sales by 65 percent in 2017, reaching $3.5

Google 40

Google Retail Facebook Advertising 40

Sprout Social

MAY 3, 2022

From 2017 to 2019, I led social media strategy and content development for several cannabis brands—both retail and product. Whether you’re running social media campaigns for a dispensary or leveraging social for education and advocacy, the best thing you can do is learn from how other brands are taking their content to the next level.

Social Media 88

Social Media Brands Content Guidelines 88

Later

JUNE 12, 2020

Since launching the optimistically-inclined line in 2017, Peiman and his three partners have offered a sunny take on streetwear. And while @madhappy’s retail locations are closed at the moment, that doesn’t mean the brand isn’t still offering a daily dose of positivity. But don’t call them Pollyannas.

Products 77

Products Instagram Press Release Upcoming 77

Pixlee

SEPTEMBER 3, 2020

In 2017, Nike was recognized for introducing a hijab designed expressly for Muslim women athletes, and in 2019, the brand launched a new line of swimwear also designed for women who wear a hijab. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. .

Brands 77

Brands Content Authentication Campaign 77

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. Read on for some of the highlights and tweetable moments, or listen to the full podcast. ” via eMarketer.

How To 129

How To Retail Buy Mobile 129

Ignite Social Media

JANUARY 25, 2017

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 We can hope but can’t count on the same results in 2017, but one thing we do know is that social media ad spend is on the rise and with this we can’t expect a decrease in costs; it’s just too competitive. That includes $122.9

CPM 60

CPM Discount Buy Cost 60

The Realtime Report

OCTOBER 8, 2019

After all, research shows that 86% of sales in retail are happening within actual stores. This percentage has increased immensely, only yielding about 15% of customers back in 2017. Since brick-and-mortar stores still play a big role in how people shop, it is important to continue to monitor the experience that customers are having.

Mobile 79

Mobile Notification Applications Banking 79

Tweaklibrary

MAY 19, 2023

These nifty applications scour the web thoroughly to compare prices across multiple retailers, so you can effortlessly find the lowest prices and snag the hottest deals. Great retail coverage & lists the best deals & discounts Check if the app covers a wide range of retailers, both online and offline, to maximize your options.

Comparison 23

Comparison Price Retail Discount 23

Convince & Convert

MARCH 29, 2016

2017 Citi bill. ” Furthermore, this is not he first time a retailer and a credit-card issuer have split up. With Wal-Mart switching from Discover to MasterCard, and Best Buy opting for Visa over MasterCard, Costco is simply replicating moves that many others in the retail industry have recently made.

Loyalty 60

Loyalty Brands Apple Retail 60