Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

MARCH 16, 2015

It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. I’ll tell you what happened and it’s really pretty simple; and most of you will slough it off as yet another social media justification post, but it’s true. Until now.

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

OCTOBER 15, 2010

With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. 3) Mobile will be THE social platform.The global mobile market is expected to reach $1 trillion by 2015. 6) Mitigating loss of control in social media will continue to be underserved and undervalued.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. Social media extends the drama for students involved.

Back channel 228

Back channel Social Media Class Education 228