Ignite Social Media

JANUARY 17, 2017

The Super Bowl is … “the Super Bowl” of social media for brands. During the day of the big game, brands receive up to 6x more mentions on Twitter. How can your brand participate in these social conversations? Based on past Super Bowl social trends, check out these potential opportunities for your brand.

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Buffer Social

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. It’s difficult to find something that does it all, ” explains Tim Urch, Social Media Manager at Huel. The other is collaboration.

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Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. That’s no small number.

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Advertising Social Media List Statistics 112

Waxing UnLyrical

APRIL 1, 2015

ashley judd (@AshleyJudd) March 15, 2015. Author information Matt LaCasse Social Media Account Manager at KimberMedia Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients.

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Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. Translate that into your social media profiles.

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Small Business Social Media Strategy Hashtag 132

Mindjumpers

NOVEMBER 17, 2015

It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. The social media platforms gave a voice to every Nigerian. All there needs to be is relevance.

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Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media. Over 2 hours a day , in fact, which is 30% more time than in 2015.

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Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. For example, in 2015 one million views was considered viral, according to Animoto. at least once. Write powerful copy.

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Firebelly

MARCH 23, 2015

But not even Starbucks, with all its social media savvy and corporate-sized budgets for sophisticated tools can track that sale to Twitter. Until people are uploading their brains to the internet, social media will never get credit for those sales. They just can’t. And neither can you.

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Social Media Discount Course Publishing 170

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Twitter’s 140-character limit no longer applies to DMs.

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Sprout Social

SEPTEMBER 21, 2020

One of these experiences in particular has received a lot of love and attention from users and media alike: a photo collection titled #BlackJoyMatters , which features the work of Black photographers and artists. And nearly 90% of Black survey respondents agree that they want to see and celebrate joy on social media more than they do now.

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Buffer Social

JUNE 30, 2017

Twitter co-founder Jack Dorsey told CNBC in 2013 how that changed Twitter and the way people get news. One small tweet began the Twitter revolution. One small tweet began the Twitter revolution. Twitter is also the platform that our co-founder, Joel Gascoigne , successfully built Buffer on back in 2010!

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Buffer Social

NOVEMBER 13, 2023

pic.twitter.com/fStgftcBJE — Katelyn Bourgoin 🧠 (@KateBour) November 19, 2022 In 2015, they made headlines for charging customers $5 for… absolutely nothing. Message @buffer on X (Twitter) , LinkedIn , or Instagram to get in touch. The move generated a ton of buzz The result? Astoundingly, it worked.

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Hootsuite

NOVEMBER 25, 2015

Followerwonk (free tool) : This tool by Moz makes it easy to find relevant influencers by topic and location on Twitter. Demographics Pro App for Twitter (free tool) : Quickly determine whether the influencer’s audience is right for your brand. Riffle Twitter Insights : Understand the influence of people who engage with your Tweets.

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Influencer Tools Marketing Klout 76

Audiense

MAY 16, 2016

A buyer journey can last decades, so what’s the value in amassing a following of over 15 million fans across your social accounts when a certain percentage of them probably won’t be able to become your customer? and China, covering all major social media channels. How does Porsche implement Twitter into its social strategy?

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Hootsuite

SEPTEMBER 10, 2019

For its Twitter takeover, Mastercard asked its summer interns what they are passionate about. Social media managers should always work to include and account for diverse perspectives, and takeovers can help to fill in gaps or lift certain voices. Instagram, Snapchat, Facebook, LinkedIn, Twitter, etc.). Get Started.

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Webbiquity SMM

JANUARY 19, 2016

And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. Our Social Times ).

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yMarketingMatters

NOVEMBER 2, 2016

Twitter Makes Moments Available to All Users : According to a tweet from the company’s official handle, “Creators everywhere can now tell stories with Tweets.” More on how to use Twitter Moments here. Twitter Makes Moments Available to All Users. And… Twitter announced the closure of Vine. Well, not anymore.

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Buffer Social

OCTOBER 1, 2018

Twitter algorithm. While the Twitter timeline seems mostly reverse chronological, it also uses an algorithm to show an individual the tweets that it thinks she might be interested in. Similar to Facebook, every tweet is given a score based on how relevant Twitter thinks the tweet is to her. Fewer but better posts. His secret?

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Hootsuite

NOVEMBER 25, 2015

Followerwonk (free tool) : This tool by Moz makes it easy to find relevant influencers by topic and location on Twitter. Demographics Pro App for Twitter (free tool) : Quickly determine whether the influencer’s audience is right for your brand. Riffle Twitter Insights : Understand the influence of people who engage with your Tweets.

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Influencer Tools Marketing Klout 40

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. Be recognizable.

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Social Media Retail LinkedIn Social Media Management 60

Sprout Social

AUGUST 2, 2016

Once you’re easier to discover, you’re likely to see higher social media traffic. Hashtag searches occur on Facebook, Twitter and Instagram all the time. Measure Your Efforts: By using third-party social media management software like Sprout Social, you can track hashtags within your most important networks.

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Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Also, managing comments makes life easier for marketers and social media managers wanting to take their engagement even further. With a half-a-billion active users on Instagram, there are massive opportunities to get seen.

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Instagram Brands Collaboration Hashtag 71

Buffer Social

MARCH 18, 2019

The ability to identify with audiences and post content that reflects those feelings and beliefs is one of the most underrated skills of today’s top social media managers. One of the first steps in relating to our audience on a deeper level and increasing engagement on social media is simply writing better captions.

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Buffer Social

SEPTEMBER 21, 2016

magazine, her most recent book, Stand Out , was named the #1 Leadership Book of 2015 by Inc. We had the pleasure of speaking to Dorie about her unique approach to personal branding on social media and why developing a brand of your own is becoming critical in today’s global environment. Thanks for listening!

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Buffer Social

DECEMBER 4, 2016

That is up from 17% in 2015. In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes ( Social Media Social Hour ), Tyler Anderson , about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.

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Social Media Marketing Social Media Management Hosting 40

Talkwalker SM

APRIL 26, 2016

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Follow her on Twitter: @LindseyGoebel. But a closer look reveals these issues are in fact related, part of a larger conversation about the topic of organ donation.

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Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. Respond directly within Twitter. Who is monitoring you?

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Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Four more years.

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Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

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Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” As the story goes, Twitter early adopter Chris Messina, proposed the hashtag for organizing tweets.

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Sprout Social

OCTOBER 25, 2016

This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. According to the Sprout Social Q1 2016 Index , brands received 118% more messages on Instagram content from Q2 to Q4 2015. The demand for responses on social is real.

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Buffer Social

NOVEMBER 14, 2016

At Buffer, we believe in the power of great customer support, no matter where the customer is, which is why we’ve launched Respond as a social media customer service tool. There are other great options out there as well: Twitter’s native customer service features , Facebook page messages , and more.

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Sprout Social

MARCH 17, 2020

As one of the largest one-to-many social media platforms, Twitter moves very quickly and it’s pretty easy to get lost in the conversation. That’s where Twitter Direct Messages (DMs) come in. What is a Twitter Direct Message? How to send a Twitter DM. When and Why to send a DM on Twitter.

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Social Media Twitter Strategy How To 126

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 15: Social media never stops.

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agora pulse

FEBRUARY 15, 2017

And, incidentally, it is what Twitter wants to achieve with its new Explore tab which replaced Moments. The whispers first started in the fall of 2016, when Twitter began testing the feature in select markets. A lot rides on this for Twitter. Twitter hopes that Explore is the piece it’s been missing. GIF source.

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Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. The most sought-after content on social media is funny and light-hearted, while 41% of Gen Z social media users want content that’s directly relatable to their situation.

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