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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. SMS Marketing is One of the Fastest Growing Channels. Screentime 2015-present. Source: Smart Insights.

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Surveys from Salesforce , V12data and Adestra : 68% of companies have integrated mobile marketing into their overall strategy.

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The Untapped Potential Of Emojis And Their Role In Social Media Marketing

Unmetric

Nokia 3310 with its smileys ruled the way we communicated, almost every SMS sent out had a ‘smiley’ attached. Switch to 2015 and surprise, surprise - becomes the Oxford Dictionary word of the year. But how does all this connect with the marketing strategy in the digital age? Well, there’s your answer in that very question.

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Why social commerce will rule social media in 2020

Buffer Social

Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. First, there’s a messaging tool called ManyChat , which allows you to combine Facebook Messenger and SMS campaigns. Measure your strategy. We’ve seen more and more commerce features since.

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Getting to Know the Ghost: The Complete Beginners Guide to Snapchat

Buffer Social

Launched in September 2015 , Lenses are a fun way to augment your snaps. To achieve long-term success, any social network must figure out their monetization strategy. In January 2015, Snapchat launched Discover , “a new way to explore Stories from different editorial teams.” Add from Address Book. Add by Snapcode.

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Keep company and customer data safe with social media security best practices

Sprout Social

Lack of 2FA is what led to the 2015 hacking of the US military’s Central Command Twitter account. We recommend using a third-party authenticator application such as Authy over SMS code via text message. We recommend using a third-party authenticator application such as Authy over SMS code via text message.

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