A Deeper Look at the Twitter Metrics You Should Be Tracking
Sprout Social
JUNE 7, 2016
The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Likes replaced Favorites in 2015, and use a heart instead of a star icon. Mobile footprint : Informs you about which wireless carrier and device your audience is using. Twitter’s 140-character limit no longer applies to DMs.
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