Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. Astoundingly, it worked.

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Pixlee

OCTOBER 27, 2016

Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers. Consumers are 97 percent more likely to buy from a retailer after they’ve interacted with user generated content advertising.

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Convince & Convert

DECEMBER 4, 2015

To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. The combination of tapping into existing behavior and great prizes offers a nice way to drive engagement, plus seasonal UGC that can be re-leveraged as content throughout the holiday timeframe.

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Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. 6 social campaigns that captivated the internet in 2021.

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Convince & Convert

MAY 6, 2016

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. .” highlight to tweet). Courtesy of: The Shelf.

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Sprout Social

OCTOBER 17, 2016

Implements UGC through its #DogsofWeWork contest and other campaigns to expand its reach and connect with customers. Since its main demographic is women between the ages 18-29, companies in the fashion, retail, DIY and other visually-driven industries have seen great success. Encourages fans to create UGC through its sponsored filters.

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