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Five questions your marketing team should be asking about location-based technology

Visually SM

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Financial services and insurance: 37%.

Team 124
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Five questions your marketing team should be asking about location-based technology

Visually SM

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Financial services and insurance: 37%.

Team 100
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10 Small Businesses on How They’re Doing Marketing Differently in 2022

Buffer Social

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible.

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. Make 2015 the year you put mindful social marketing into practice.

Marketing 145
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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Retailers are the biggest spenders on display ads, accounting for 21% of total spending. The three most sought-after types of content by business buyers are comprehensive industry/category surveys and studies (52%); technical details about products and solutions (44%); and analyst reviews or recommendations (43%). Internet Retailer ).