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Case Study: How a Blogger Became a Startup Founder

ProBlogger

Here’s how she went from being a blogger to becoming a startup founder and CEO. Here are Cas’s biggest tips for anyone contemplating a startup, based on what she’s learned so far. Don’t confuse startup and blog monetization. A startup is a business you plan to scale fast. But it’s not something to take on lightly.

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The Long Tales - The Best In Business Innovation Content - Issue #3

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It's naive to call Amazon an online retailer. The news of Cambridge Analytica came out back in 2015. Between 2015 and now, we've all leveraged this data as it is. Facebook shut down the "friend of a friend" access back in 2015, when the vulnerability was found. Amazon is not just an online retailer. Yes, I know.

Issues 51
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Is Your Brand Story Documentary-Worthy (Like Shopify)?

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I know Shopify since they were this scruffy little startup that my buddy, Harley Finkelstein , got involved with many years back, after trying to sell t-shirts online with their platform. It was created and presented to investors in May 2015, prior to their IPO. and it's working. It's awesome. Take a look. brand narrative. brand story.

Brands 40
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Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

billion by 2015 up from $3.2 Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. billion in 2010.

comScore 166
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5 Types of Brand Influencers: Which One is Right for You?

Pixlee

April 1, 2015. Startup beauty retailer Memebox managed to raise their year-over-year revenue by 670% by partnering with popular beauty experts. The campaign involved celebrities like Alec Baldwin and Olivia Wilde acting as substitute teachers at colleges, and Kelly Clarkson doing a surprise performance in L.A.

Types 40
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The E-commerce Tipping Point

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Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Choose a favorite retailer of yours.

Tips 106
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Conference Spotlight: Build Grow Scale LIVE

Kikolani

If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Build Grow Scale LIVE 2015 will be held at The Hilton Orlando from May 22nd – 23rd. Build Grow Scale LIVE in a Nutshell. When and Where.