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4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

So instead of telling you what is going to happen in 2015, we will offer a few items to watch for. If you haven’t heard of the new social media site, there’s a good chance you will in 2015. While that continues, you can almost count on 2015 bringing more of it. Could Ello rise?

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Marketing Predictions for 2015

Mindjumpers

We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline. Head of Content Stategy at Lush Digital Media. • Director, Data + Content + Media at Kraft Foods. With a close eye on Amazon Local, more brands will test hyper-local content in 2015.

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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Good morning from Atlanta!

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Monday Roundup: PRSA Counselors Academy 2015

Waxing UnLyrical

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Why: “I think ‘community’ was just becoming a social media buzzword at the time. Monday Roundup: PRSA Counselors Academy 2015 is a post from: Shonali Burke Consulting, Inc.

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How Social Media Generates Sales You Can’t Track To Social Media

Firebelly

But not even Starbucks, with all its social media savvy and corporate-sized budgets for sophisticated tools can track that sale to Twitter. Until people are uploading their brains to the internet, social media will never get credit for those sales. They just can’t. And neither can you. People are impressionable.

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#measurePR Recap (October 2015): Around the World with #measurePR

Waxing UnLyrical

. — Diane Bégin (@dibegin) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015. Shonali Burke (@shonali) October 6, 2015. measurePR — Michelle Hinson (@MichelleHinson) October 6, 2015. BXRcyrRaPv — Ai Zhang (@aiaddysonzhang) October 6, 2015. measurePR — Diane Bégin (@dibegin) October 6, 2015. measurepr. (Q3).

Metrics 100
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How to create a social media viral video

Sprout Social

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

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