Social Media Strategies Summit

JANUARY 2, 2020

According to the National Retail Federation , the percentage of U.S. consumers who are finding inspiration for Halloween on Instagram has doubled since 2015. To learn more about the latest social media platforms, join us at one of our upcoming social media strategy conferences.

Campaign 166

Campaign Meme Instagram Social Media 166

Twist Image

APRIL 24, 2016

If the browsers and platforms build ad blocking into their operating systems, what chance do brands, agencies and publishers have to make money in a world, where advertising is the main revenue source? As expected, mobile was a beast, growing 66%, from $13 billion in 2014 to $21 billion in 2015. retail advertising. ad blocking.

Advertising 40

Advertising Automotive Retail Mobile 40

agora pulse

JUNE 22, 2017

Most articles about it date from 2013 to 2015. ” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” If you are running a promotional campaign for a sustainable retail business you can research how competitors like Everlane market their sales.

Tips 127

Tips Hubspot Facebook Hashtag 127

Buffer Social

JANUARY 25, 2022

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible.

Small Business 91

Small Business Marketing Retail Education 91

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. You should have already heard this statistic: over 1.8 Screenshot from @mrslvoemon.

Analytics 68

Analytics Influencer Apparel Airlines 68

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 2: Identify the best social media platforms for your business. It’s in your best interest to know the select few platforms that will bring you the results you want and focus on those. “So… So how do you capture even a bit of that attention?

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

APRIL 19, 2022

They’d rather send a private message on social messaging platforms like WhatsApp , Messenger or Instagram DMs. In the Sprout platform, you have a global view of people reaching out to you. Adidas first launched their WhatsApp marketing strategy back in 2015. There are some conversations only your support team can handle.

Conversation 100

Conversation Strategy Social Media Marketing 100

Webbiquity SMM

SEPTEMBER 1, 2016

A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). According to metrics gleaned from the MENA-region Arabic sites during Ramadan in 2015, high numbers of sessions occurred at midnight, when many Ramadan celebrants were having sohor (late dinner).

Marketing 100

Marketing Metadata Retail Airlines 100

Sprout Social

JANUARY 22, 2020

This week’s featured brand, outdoor retailer REI, is a study in sustained growth for a radical idea. The 2015 inaugural campaign netted a 7000% increase in social impressions and more than 2.7 But engagement with those hashtags was up a whopping 3000% over the same time period, from 338K engagements in 2015 to 11.6

Campaign 47

Campaign Hashtag Sentiment Overview 47

Twist Image

AUGUST 12, 2016

They have more than 300,000 merchants using their platform, generated over $86 million this year, with a market cap of close to $3 billion. I know Shopify since they were this scruffy little startup that my buddy, Harley Finkelstein , got involved with many years back, after trying to sell t-shirts online with their platform.

Brands 40

Brands Startup Retail B2B 40

Convince & Convert

MARCH 8, 2016

A Mobile-Friendly Platform. Last month, data from BDO showed that, in 2015, many retailers began recognizing the value of mobile platforms. The retailer partnered with exterior providers to create an “endless aisle” solution.

Strategy 60

Strategy Retail Mobile Discount 60

Janet Fouts

DECEMBER 30, 2014

Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. Make 2015 the year you put mindful social marketing into practice. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This week, we have a very special Year in Review episode of Social Pros. Listen Now.

Social Media 145

Social Media Collaboration Class Retail 145

Pixlee

OCTOBER 27, 2016

In fact, 86 percent of businesses have integrated use-generated content into their marketing platforms. Consumers are 97 percent more likely to buy from a retailer after they’ve interacted with user generated content advertising. 65 percent of adults used social media in 2015. They want to hear it from your customers.

UGC 40

UGC Content Statistics Hotels 40

Ignite Social Media

JANUARY 25, 2017

This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays.

CPM 60

CPM Discount Buy Cost 60

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60

Audiense

MAY 16, 2016

— Porsche Retail Group (@PorscheRetail) September 24, 2015. Thorsteinsson: “Starting with the basics, we implement publishing tools across different platforms. — Porsche (@Porsche) September 28, 2015. — Porsche (@Porsche) November 18, 2015. — Porsche (@Porsche) June 14, 2015.

Strategy 113

Strategy Automotive Campaign Social Media 113

Later

MARCH 13, 2020

With over 200 million users visiting at least one business profile every day, and 83% of users discovering new products and services on the platform, it’s no surprise that Instagram is making moves to connect the dots between brands and shoppers. Our latest Instagram exclusive retail is here. View this post on Instagram.

Instagram 90

Instagram Journal Influencer Feed 90

Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. With some of Instagram’s newest features, you now have the opportunity to check link clicks in the native platform.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.

Video 111

Video Engagement Facebook Mobile 111

Twist Image

SEPTEMBER 1, 2016

Louis CK 2015 - Mild Racism, Middle East, Child Molesters (SNL Monologue) - YouTube. When we think of hacking, we tend to think of the nefarious hacks against major retailers, our credit cards, etc. then it makes perfect sense, that car hacking is going to be one of the great platforms. Hugh for Alistair). . Here's more comedy.

Aggregator 40

Aggregator Privacy Retail Analytics 40

ProBlogger

OCTOBER 25, 2016

According to Statista in 2015, 198 million internet users use Ad Blockers, up from 54 million in 2013. A training platform an consulting firm to advance businesses into the Millennial market place and improve marketers skills into new school digital leaders. Advertisers are having to find new ways to create awareness.

Advertising 20

Advertising Blogger Influencer Retail 20

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. In this guide, we go through what you need to be monitoring and how to do it. Brandwatch.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

ProBlogger

JUNE 7, 2018

It’s not a blog monetization strategy in the same way a book or a retail line is. After initially pitching my idea in a startup competition in early 2015, I decided to offer my idea as a service so I could validate it further. Our MVP launch went well, and we’ve had more than 1150 users sign up to the platform so far.

Case Study 47

Case Study Startup Study Blogger 47

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. What are Instagram Drops?

Products 132

Products Instagram Retail Upcoming 132

ProBlogger

JULY 5, 2016

Alita Harvey-Rodriguez is known as one of Australia’s leading Digital Marketing Futurist and the brains behind Milk it Academy , a training platform to advance marketers skills into new school digital leadership roles.

Blogger 33

Blogger Marketing Module Campaign 33

Buffer Social

NOVEMBER 21, 2016

So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. The standardization of platforms. 2016 has been a period of consolidation for many of the biggest social media platforms out there.

Trends 40

Trends Social Media Predicition Instagram 40

ProBlogger

JULY 5, 2016

Alita Harvey-Rodriguez is known as one of Australia’s leading Digital Marketing Futurist and the brains behind Milk it Academy , a training platform to advance marketers skills into new school digital leadership roles.

Blogger 26

Blogger Marketing Module Retail 26

Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. If you take the platform seriously and put some love into your business page, you can start selling products on Pinterest in 7 simple steps. It’s self-contained. Pinterest shopping features.

How To 111

How To Metadata HootSuite Retail 111

Hootsuite

AUGUST 30, 2022

The top three social platforms among younger members of Gen Z are YouTube (95%), TikTok (67%), and Instagram (62%). While you don’t need to use every platform your audience does just because they do, you should be aware of changing trends. That number was only 73% in 2015, a 30% jump in 7 years. You know what’s perfect for that?

Statistics 102

Statistics Marketing HootSuite Study 102

Webbiquity SMM

FEBRUARY 10, 2015

Retailers are the biggest spenders on display ads, accounting for 21% of total spending. LinkedIn is the only platform the majority (62%) of B2B marketers consider to be effective; in second place is Twitter, with 50% of saying it is effective. ( Internet Retailer ). Internet Retailer ). Internet Retailer ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. The campaign has taken off on platforms like Instagram where people are asked to submit their best pictures using #ShotOniPhone, with select images appearing on billboards around the world.

Campaign 136

Campaign Social Media Collaboration Apple 136

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 100

Video Tips Statistics Vimeo 100

Twist Image

APRIL 3, 2012

Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Choose a favorite retailer of yours.

Tips 106

Tips Retail Mobile Posterous 106

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Most Shared article in 2015: 5 SEO Myths to Forget in 2015 (2,600+ Shares).

Adwords 60

Adwords CPC Marketing Retail 60

agora pulse

JANUARY 4, 2018

Change creeps into our social media platforms and we adapt as we go along. In fact, 90% of Facebook users access the platform from a mobile device. Setting up a social media store was huge between 2015- 2016. A feature which will delight retailers everywhere! So, why then will social media viewing fail to dethrone TV?

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Convince & Convert

FEBRUARY 4, 2016

Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. The study also found that although female users dominate Pinterest, the number of men ( 13 percent as of 2015 ) using it for photo sharing is also quickly increasing. Users pin over 3,400 images a minute.

Conversation 60

Conversation Discount Study Statistics 60