Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Additionally, a white paper by Hootsuite revealed some interesting data points showcasing how employee advocacy programs are delivering more reach and engagement with content distribution.

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Webbiquity SMM

FEBRUARY 16, 2016

68% of B2B marketers ranked “generating high-quality leads” as their top priority in 2015. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Mobile email is still more of a consumer thing. 4: 45 Phenomenal Email and Mobile Marketing Stats. #5: MediaPost ).

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SalesChoice

FEBRUARY 8, 2017

Their research also confirmed that: Sales organizations plan to increase their use of sales analytics 58% from 2015 to 2016. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016. One of the most powerful ways, and unique to humans is narrative story telling. Source: [link] ). Source: [link] ).

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Analytics B2B Data Project 20

Convince & Convert

MARCH 4, 2016

In 2015, 60% of marketers predicted that the use of infographics will increase in 2016. Thanks to technological advances such as the widespread adoption of mobile internet access, the average human now has a shorter attention span than a goldfish , which makes visual content even more essential for capturing people’s attention.

Marketing 60

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Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Do your images inspire your readers to take action? Kenna Griffin explains how (and what not to do).

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Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Mobile Apps. Listicle Summaries.

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