Writtent Blog

FEBRUARY 10, 2015

Take your business to the next level in 2015! Well, maybe not completely, but it makes much more sense to track ROI metrics. Certainly not in 2015. Today, social media is a powerful marketing tool and customer service channel. Use tools like PageSpeed Insights , Pingdom , and YSlow to test your site.

SEO 40

SEO Strategy URL Yahoo 40

Unmetric

APRIL 11, 2016

Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric. It indexed over 150 million pieces of brand content.

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Comparison Metrics Analytics Engineering 113

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. Likes replaced Favorites in 2015, and use a heart instead of a star icon. Top mention.

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Metrics Twitter Comparison Report 40

Socially Sorted

DECEMBER 28, 2015

The year is drawing to a close and I want to share some magic tools I have discovered recently. . These are social media and marketing tools I will be taking with me into 2016. These are, without a doubt, tools that I will be taking with me from 2015 to 2016. 9 Magic Social Media and Marketing Tools.

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Tools Social Media Marketing Apparel 75

Waxing UnLyrical

DECEMBER 11, 2015

Catherine Carol Lott chimed in: Q2: Stopping at metrics measuring outputs instead of outcomes. On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. In addition the following tools and resources were mentioned: Cision. ” #measurepr.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Proactive Report

DECEMBER 9, 2014

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Pick the right tools and platforms based on your research. Meritus Media Inc., Map the brand’s social graph. Listen to relevant conversations. Meritus Media Inc.

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Template Templates Social Media Strategy 111

Hootsuite

NOVEMBER 25, 2015

However, finding the right influencer marketing tools can be a major challenge. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Followerwonk (free tool) : This tool by Moz makes it easy to find relevant influencers by topic and location on Twitter. TIME: 11 a.m.

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yMarketingMatters

SEPTEMBER 23, 2016

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. Insta Stats & Facts: Users: 500 million monthly active Instagram users as of June 2016 up from 400 million in September 2015. Statista.com ].

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Instagram Mobile Social Networking Hashtag 100

Buffer Social

JULY 23, 2018

This week, we’re covering a massive study that analyzed more than 750,000 Facebook ads, how one eCommerce brand generated thousands of emails and followers, our favorite new social media tools , and more. New social media tools that you can try today in 2018. In 2015, the average link description was a whopping 18 words.

Case Study 69

Case Study Study Social Media Tools 69

Waxing UnLyrical

AUGUST 26, 2015

Our friends in marketing have metrics – this many impressions equals this many prospects equals this much in sales. Measure your intranet metrics. Downloads, links clicked, likes, comments, shares – all of these help paint a picture of how effective your tools are. And don’t neglect internal search in your metrics!

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Metrics Banking Research Organization 100

Hootsuite

JUNE 27, 2022

” Discord may not be on your radar as a social media marketing tool. Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. Because it isn’t an ad-driven platform, Discord doesn’t have the tools to target specific audiences that other platforms do. Verify your server.

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Template Templates Eventful Hosting 98

Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. V3B Blog ). The CMO Survey ).

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Social Media Marketing Survey Metrics 100

Oktopost

OCTOBER 23, 2019

It was an interesting (albeit manual) tool for checking in on key prospects’ or influencers’ interests, but no real value is lost since the existing “explore” feature is a better option anyway. Alternatively, for serious social observations you could use any of the stellar listening tools on the market.

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Marketing YouTube Overview Instagram 110

yMarketingMatters

OCTOBER 18, 2015

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Editing Tools. Hyperlapse. Videohance.

Video 133

Video Marketing Vimeo YouTube 133

Sprout Social

SEPTEMBER 21, 2020

Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics. But you could also make use of tools like surveys and social listening. Campaign Analysis. Consider not just what or who you focus on, but also when.

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Issues Survey Campaign Authentication 135

Audiense

JULY 5, 2016

” What metrics or signs do you look for in order to assist your colleagues? “KPIs and metrics differ from community manager to community manager, and we have a mix of them. — Surface UK (@Surface_UK) November 17, 2015. Following that, you need to start looking at the suite of tools for your analysts.”

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Microsoft Analytics Metrics Data 112

Sprout Social

FEBRUARY 16, 2022

In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. 2015-2016: Satisfaction & personalization. Utilize translation tools to help you reach a global audience. 2012: Watch time. In 2016, YouTube released a paper on its algorithm for its recommendation systems.

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YouTube Notification Video Trends 121

Convince & Convert

DECEMBER 23, 2014

But Foursquare, as a brand awareness tool, is used differently and the goal changes. Not only are the tools needed to analyze metrics, but an analytical thought process is desperately needed by marketers. If you’re a Social Pro who possesses these abilities, you will be in high demand in 2015 and beyond.

Social Media 149

Social Media Strategy Apple Analytics 149

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org. And no not just vanity metrics. In 2015 we can measure so much more in social than we did back in 2011. Bottom line.

Social Media 100

Social Media Collaboration Team Resources 100

Audiense

MAY 16, 2016

If we’re posting relevant content that’s performing well on these two metrics, then we’ll be connecting with both of those sections of our audience. Why was engagement such a key metric for your brand? — Porsche Retail Group (@PorscheRetail) September 24, 2015. How do tools fit into your social strategy? b8X7AAYLbC.

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Strategy Automotive Campaign Social Media 113

yMarketingMatters

MARCH 9, 2015

2015 is rolling fast, as are the changes in the social media world. In February, Facebook started showing relevance scores as visible metrics in their advertising reporting tools. Can you believe it’s March already? Here are the most important social media updates that you might have missed in February.

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News Social Media Mobile Notification 100

Small Business Mavericks

SEPTEMBER 21, 2015

In November last year, Forbes ran an article predicting the top 7 online marketing trends in 2015. Case studies, video content (emphasis mine), research-intensive content, and content that abides by the 12 quality metrics will be what gives businesses an advantage over their competitors. Content marketing will be bigger than ever.

Video 70

Video Marketing Case Study Mobile 70

Hootsuite

SEPTEMBER 10, 2019

Measureable: Describe the metrics you will use to track performance. Factor in metrics like your influencer’s audience location and the time of day they receive the most engagement. A post shared by alexandra daddario (@alexandradaddario) on Sep 21, 2015 at 6:00am PDT. How will you define success? Attainable: Be realistic.

Social Media 111

Social Media How To Hosting Hashtag 111

Buffer Social

JANUARY 15, 2017

Goal: “I wish to grow the Buffer Facebook page from 35,000 likes to 100,000 likes by May 31, 2015.” Grow to 500,00 – By end of 2015. What we’re trying at Buffer: Intriguing metric. One of the keys for us to identify an intriguing metric that can have a big impact for our marketing. Bucket No.

Social Media 111

Social Media Strategy Metrics Research 111

The Realtime Report

MARCH 2, 2017

In 2015, the ON24 Webinars Benchmark Report conveyed that the attendance in marketing webinars was only 35% to 45% of registrants for live events. The average live webinar viewing time has also steadily risen from 38 minutes in 2010 to nearly 56 minutes in 2015. Gathering metrics and analytics. Attract the right audience.

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Conversation How To Software Analytics 70

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 164

Analytics Content How To Software 164

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Buying SaaS tools is simpler than running to grab lunch at Chipotle. Predictive Metrics. You probably already have tools to do this: CRM and marketing automation. Want to take a guess what it is?

Education 60

Education Process Software Analysis 60

Convince & Convert

DECEMBER 19, 2014

They help digital marketers answer key questions, like best practices, tools, tactics, and technology investment. According to Magna Global , IPG ’s media research unit, at $163 billion, digital expenditures will reach 30 percent of ad spending in 2015. How can companies evaluate and match customer expectations in this environment?

Social Media 129

Social Media B2B Research Groups 129

Convince & Convert

DECEMBER 9, 2015

As Sponsored Social continues to grow, the demand for independent metrics to guide the industry’s future continues to increase. 2015 State of Sponsored Social Report. View the full 2015 State of Sponsored Social report here. Get more content like this, plus the very BEST marketing education, totally free.

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Sample Samples Survey Study 60

Buffer Social

NOVEMBER 7, 2017

Tailwind, a visual marketing tool, analyzed more than 100,000 Instagram posts and offered a plausible explanation for the high posting frequency: The more often you post on Instagram, the more likes and followers you gain. Union Metrics, which studied 55 brands on Instagram , also found a similar pattern. Which posts did better?

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Study Instagram Hashtag Research 111

Convince & Convert

DECEMBER 19, 2014

They help digital marketers answer key questions, like best practices, tools, tactics, and technology investment. According to Magna Global , IPG ’s media research unit, at $163 billion, digital expenditures will reach 30 percent of ad spending in 2015. How can companies evaluate and match customer expectations in this environment?

Social Media 95

Social Media B2B Research Groups 95

Buffer Social

AUGUST 24, 2017

Even though they are different metrics, I believe the number of monthly active users and the number of daily active users correlate with each other. In terms of third-party tools, there are many free Instagram analytics tools available, such as Websta , Union Metrics’s free Instagram account checkup , and Keyhole.

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Instagram Comparison Cost Analytics 111

agora pulse

OCTOBER 8, 2019

Using tools like Agorapulse, Google Analytics, and Meltwater , my agency can easily track the mentions and employee contributions each month. Here are some of the metrics you can hone in on: Top contributors. Use Agorapulse’s free Easy Advocacy tool to tackle your online employee advocacy efforts right now. * * *.

Social Media 84

Social Media Guidelines Hashtag Training 84

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list).

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B2B Social Media Marketing Survey 110

Sprout Social

NOVEMBER 15, 2016

The metrics you choose to monitor will be influenced by the goals you set; however, we recommend that you look beyond vanity metrics like your number of followers. With strategic goals in place and the right tools, understanding what you’re getting back from social media isn’t too difficult. For example: Newsletter sign-ups.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Alternatively, you can add text overlay to your videos using a video editing tool like Animoto. You can see these metrics by clicking on any videos in the “Videos” tab of your Facebook Page Insights.

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Video Engagement Facebook Mobile 111

Sprout Social

SEPTEMBER 13, 2016

For a long time, Google was the major driver of referral traffic, but in 2015, Facebook overtook the search giant by a significant amount. When it comes to tracking Facebook Likes and shares, it’s easy to monitor these metrics through Facebook’s Page Insights. Using Sprout Social to Track Facebook ROI.

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ROI Facebook How To Analytics 40