Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Social Media 113

Social Media Marketing Atlassian Team 113

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

Small Business Mavericks

MARCH 6, 2015

Moz is asking for your input by announcing the 2015 Online Marketing Industry Survey. Cyrus Shepard’s post has links to start taking this fifth edition of the survey that has been such a benefit to all of us in the past. You can finish the survey in about ten minutes. Wait — There Are Prizes!

Survey 70

Survey Small Business Apple Industry 70

Ignite Social Media

JANUARY 10, 2018

With this shift in usage, marketers must know where mothers spend their time online. In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 July 16, 2015.

Social Media 113

Social Media How To Survey Social Networking 113

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 124

Team Questions Retail Marketing 124

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Like most other things in the digital marketing space, garnering the support of influencers in your niche takes time , and sustained effort.

Influencer 100

Influencer Engagement Social Media Marketing 100

Proactive Report

JANUARY 5, 2015

Take advantage of this perception in 2015 and become even more connected and responsive – put the feedback loop in place and use it to innovate and improve, based on your customers’ comments. Always thank your customers for their feedback and use it to build a better business in 2015. Always be accessible and connected.

Reputation 40

Reputation Airlines Review System 40

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 100

Team Questions Retail Marketing 100

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. 76% of survey respondents say they regularly or often see visual depictions of racial violence in their social media feeds, and that it hurts them emotionally.

Issues 136

Issues Survey Campaign Authentication 136

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Convince & Convert

DECEMBER 12, 2014

More marketers need to take advantage of the ability to automate messages to their audiences that are timely and valuable. Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. She’s an incredible marketer.” Social Media Number of the Week: 10.

Tumblr 134

Tumblr Real Estate How To Survey 134

Small Business Mavericks

FEBRUARY 10, 2015

Her list of 3 Digital Marketing Trends That Will Start in 2015 reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures. Native Advertising 2015 trends digital advertising native advertising' What Is Native Advertising?

Advertising 70

Advertising Journal Trends Survey 70

Convince & Convert

DECEMBER 9, 2015

Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry.

Sample 60

Sample Samples Survey Study 60

Rebekah Radice

JUNE 15, 2015

If you’re ready to beef up your social presence, visual marketing is the answer. Visual marketing statistics prove it: Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. One of the most effective ways to use visual marketing is to pair it with the power of questions. Fun and Frivolous.

Types 130

Types Questions Social Media Engagement 130

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Direct Marketing Observations

MARCH 16, 2015

It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. Or is it just lip service for 2015? delivering a powerful customer experience.

Compete 100

Compete Sample Samples Focus Group 100

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. In 2015, Google announced that it was testing ways to index apps and app only content for inclusion in search results. Apps have taken over the internet in recent years.

Mobile 111

Mobile GPS Wireless Compete 111

The Realtime Report

OCTOBER 26, 2018

As if the data converging from three continents weren’t enough, the staggering demand for content from these regions has created a perfect storm resulting in Marseille becoming the fastest growing market in Europe, in terms of international bandwidth shifting the city from a peering and transit hub to a content creation and distribution destination.

Transportation 89

Transportation Content Sports Data 89

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

SMS 60

SMS Tips Marketing Discount 60

Twist Image

JUNE 8, 2018

That percentage has nearly doubled in just a few years: In a 2014-2015 Pew survey, 24 percent of teens said the same. Pew's survey, released Thursday, asked American teenagers between the ages of 13 and 17 about their social media use." digital marketing. digital marketing agency. digital marketing blog.

Survey 40

Survey Policies Trends Research 40

Twist Image

JUNE 4, 2018

That percentage has nearly doubled in just a few years: In a 2014-2015 Pew survey, 24 percent of teens said the same. Pew's survey, released Thursday, asked American teenagers between the ages of 13 and 17 about their social media use." digital marketing. digital marketing agency. digital marketing blog.

Survey 40

Survey Policies Trends Research 40

Convince & Convert

DECEMBER 12, 2014

More marketers need to take advantage of the ability to automate messages to their audiences that are timely and valuable. Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. She’s an incredible marketer.” Social Media Number of the Week: 10.

Tumblr 87

Tumblr Real Estate How To Survey 87

Buffer Social

JANUARY 25, 2018

Pinterest: 80 percent of its traffic comes from mobile devices 9 VentureBeat , 2015. Facebook studied the messaging behavior of 12,500 people across 14 markets to understand consumers’ growing preference for messaging businesses. Marketers are also planning to spend more on video advertising in 2018.

Social Media 111

Social Media Trends Report Survey 111

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2015-2016: Satisfaction & personalization. Moreover, the company used surveys to collect information on what users enjoyed and preferred. Home algorithm tips for marketers. Suggested Videos algorithm tips for marketers.

YouTube 123

YouTube Notification Video Trends 123

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Convince & Convert

JANUARY 5, 2016

Agencies (advertising, digital, marketing, media, PR) can find it difficult to keep a client for the long haul. Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. ” —@jaybaer. ” —@jaybaer.

B2B 60

B2B Survey ROI Research 60

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Most marketing bloggers will tell you to realize influencer roundup posts in order to persuade those influencers to link to that blog post.

Strategy 60

Strategy Content Marketing Influencer 60

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Marketing 60

Marketing Statistics Directory Data 60

Buffer Social

MARCH 27, 2018

For example, at the end of 2017, we reached out to our blog subscribers with a survey. In the survey, we asked them what topics they enjoy the most and what topics they would like to see more from us. Or perhaps their way of marketing resonates with you. Create marketing personas. You can search for any keywords (e.g.

Content 110

Content How To Overview Analytics 110

Idaconcpts

NOVEMBER 18, 2010

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. According to an August 2009 survey of US consumers by the American Bankers Association (ABA), online is now the No. opening an online savings account ). Preferred Banking Method by Generation X and Y.

Banking 137

Banking Mobile SMS Technorati 137