Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. They have no agenda.

Strategy 145

Strategy Social Media Marketing Consultant 145

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform.

Video 133

Video Marketing Vimeo YouTube 133

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. In 2015, Chevrolet created an emoji-only press release. Send a clear message.

Tips 119

Tips Marketing Press Release Influencer 119

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. million YouTube ads (including 550 billion views) uploaded between 2015 and 2019.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full.

Case Study 69

Case Study Study Social Media Tools 69

Webbiquity SMM

AUGUST 24, 2021

Total monthly active users increased 77% from 2015 to 2020. It’s also odd, given that Twitter is still viewed as the second-best social network for B2B marketers , that there is only one (somewhat) business-related account among the most-followed group—Bill Gates at #20. Facebook advertising reaches 2.18 That’s a Wrap!

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Convince & Convert

OCTOBER 16, 2014

With Halloween on the horizon, it’s no surprise that marketers are embracing their ghoulish side. One such marketer, Fandango, is joining forces with the new film Ouija to host a “Scare Off” Instagram video contest inspired by popular horror movie moments. A chance to win a walk-on role in a 2015 Blumhouse Productions film, the.

Film 145

Film Case Study Instagram Video 145

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. If any of these studies inspired you with more ideas to experiment with, I’d love to hear from you! Key takeaways for marketers.

Study 40

Study Social Media Marketing Research 40

Writtent Blog

FEBRUARY 10, 2015

Take your business to the next level in 2015! As this recent comScore study indicates, mobile has become the leading digital platform. Marketers often get excited when they look at ranking reports and discover that their website is ranking for several keywords. Certainly not in 2015. Optimize for Mobile.

SEO 40

SEO Strategy comScore URL 40

Proactive Report

JANUARY 5, 2015

They need to read fewer reviews before they feel able to form an opinion about a business and decide whether or not it’s trustworthy, according to another study from BrightLocal. Always thank your customers for their feedback and use it to build a better business in 2015. Now the consumer has a voice and online reviews are the norm.

Reputation 40

Reputation Airlines Review System 40

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: PEW Surveys conducted 2012-2019. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships. . #1:

Social Media 133

Social Media Marketing Study Activities 133

Ignite Social Media

NOVEMBER 11, 2016

According to the study, 37% of internet users use social networks to research products and brands. That’s a large leap from the 28% back in 2015. Convenient, GlobalWebIndex just released some fascinating stats around product research on social platforms.

Social Networking 164

Social Networking Strategy Research Mobile 164

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. December 4, 2015: Facebook uses surveys to improve News Feed ranking. January 7, 2015: Video is growing.

List 190

List Facebook Feed Feedly 190

Laurel Papworth

JUNE 21, 2015

August 3rd-5th 2015. Have you got any case studies or experience on… (answer: yes LOL). Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further!

Course 40

Course Social Media Class iPad 40

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. So, how can you get the best of both worlds and create an all-rounded marketing plan to make your business shine in 2020? What Is Content Marketing?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. In 2015, Chevrolet created an emoji-only press release. Send a clear message.

Tips 60

Tips Marketing Press Release Influencer 60

Small Business Mavericks

SEPTEMBER 25, 2015

In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. e-mail marketing that. Sectors Are Leading With E-mail Marketing?

Apparel 70

Apparel Statistics Marketing Retail 70

Buffer Social

DECEMBER 19, 2017

Here are our top five Instagram posts (sorted by engagement level): We partnered up with the awesome folks at @producthunt to bring you a brand new Marketer’s Toolbox! 60 awesome products to fuel your marketing Link is in our bio if you’d like to check it out! We had to be creative with our Instagram marketing strategy.

Social Media 108

Social Media Study LinkedIn Instagram 108

Ignite Social Media

JANUARY 10, 2018

With this shift in usage, marketers must know where mothers spend their time online. 2 Facebook has continued to grow in popularity with a 6% increase with mothers since 2015. July 16, 2015. In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 ” EMarketer. May 18, 2017.

Social Media 113

Social Media How To Survey Social Networking 113

ProBlogger

MARCH 20, 2018

Today’s post is a case study with sustainable living educator, Laura Trotta. When I launched my eco-living blog lauratrotta.com in late 2015, I never imagined it would become the launchpad for crowdfunding substantial amounts of money to grow my business (and my impact). Market Research. Here’s how she did it. Loyal Customers.

Case Study 47

Case Study Project Study How To 47

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Ready to develop your influencer marketing strategy? TIME: 11 a.m.

Influencer 76

Influencer Tools Marketing Klout 76

Ignite Social Media

JUNE 13, 2016

Marketers put more emphasis on personalized content and Twitter presents a huge opportunity for gaming and entertainment brands. According to a new study by SocialFlow (of over 3K Facebook pages), organic reach has dropped 42% since January, after holding steady during much of 2015. Facebook Reach Continues to Drop.

Brands 60

Brands Twitter Content Conference 60

Kikolani

FEBRUARY 16, 2016

These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. The Advanced Guide To Content Marketing – by Quicksprout. . Using Inbound Marketing To Generate Leads And Sales – by Tone. . Download ebook.

eBook 60

eBook SEO Hubspot Marketing 60

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Closing The Gender Gap Is Everyone’s Business.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Closing The Gender Gap Is Everyone’s Business.

Case Study 100

Case Study Banking Campaign Reputation 100

Rebekah Radice

MAY 2, 2016

Are you using Facebook to market your business, but struggling to create momentum? But there are proven ways to improve your Facebook marketing results. But like any marketing venture, you need to know where you’re headed before jumping in. In fact, it’s the exact one that helped grow our Facebook Page by 193% in 2015.

Facebook 113

Facebook Marketing eBook GPS 113

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. I followed some well-known writers and marketers to keep consuming content related to my industry regularly. You can study the language, tone, and style used in successful posts to craft compelling and engaging LinkedIn copy.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

Social Media 142

Social Media Meme HootSuite Influencer 142

ProBlogger

JUNE 7, 2018

And as content marketing became more and more of a must-have, I started getting a lot of inquiries from business owners and marketers who were frustrated with how to create great content. After initially pitching my idea in a startup competition in early 2015, I decided to offer my idea as a service so I could validate it further.

Case Study 47

Case Study Startup Study Blogger 47

Writtent Blog

JULY 19, 2016

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. Let’s dive right in.

Case Study 40

Case Study Study Curation Survey 40

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. Social is the primary thing people do online, and according to PwC’s study of 22,000 consumers , social media is the most influential channel for inspiring purchases. consumers who are finding inspiration for Halloween on Instagram has doubled since 2015.

Campaign 166

Campaign Meme Instagram Social Media 166

Convince & Convert

DECEMBER 2, 2014

However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Going along with quantity over reduced price, one study showed a 73% increase in the sale of lotion in a value pack. shipping fee.

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Discount Statistics Company Price 158