Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. The problem with Facebook ROI is it’s different from traditional online marketing.

ROI 40

ROI Facebook How To Analytics 40

Writtent Blog

FEBRUARY 10, 2015

Take your business to the next level in 2015! Well, maybe not completely, but it makes much more sense to track ROI metrics. Marketers often get excited when they look at ranking reports and discover that their website is ranking for several keywords. Certainly not in 2015. SEO Strategies: 9 Ways to Boost Your Business.

SEO 40

SEO Strategy comScore URL 40

Pam Moore

APRIL 28, 2016

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. It’s a marketing and business event packed with 10k marketing technologists. These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer.

Marketing 165

Marketing Eventful Template Templates 165

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. ROI is still tough to measure. 80% of marketers use these as primary success metric; 56% base social success on website traffic.

Social Media 100

Social Media Marketing Survey Metrics 100

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. But Topsy was discontinued by Apple in 2015.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Kikolani

FEBRUARY 27, 2015

Fetching Friday is back for week nine of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius. 7 Predictions on Mobile Marketing Trends in 2015 You Need To Know by Jon Mowat.

Products 60

Products Marketing SEO URL 60

Convince & Convert

FEBRUARY 12, 2015

Marketers have become very focused on measuring the effects of their work—which is both good and bad. According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.”

Metrics 60

Metrics Marketing ROI Mobile 60

Laurel Papworth

JUNE 21, 2015

August 3rd-5th 2015. Sooooo many… Whats the ROI (return on investment) of social media and how do I explain that to clients in business terms ? Look no further! I sometimes get complaints that people don’t know when I’m running this class so here goes. Earlybird ends beginning of July. s’not my fault!

Course 40

Course Social Media Class iPad 40

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead. So what now?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Social Media Marketing

JANUARY 11, 2020

From the data recorded from 2015, the International telecommunication union (ITU) has stated that nearly 43% of the world population uses the internet. Here we are discussing some features that explain how a Shopify website expert can boost your company’s growth and ROI? stated by internet world stats. What web developers do?

Telecommunications 100

Telecommunications Startup SEO ROI 100

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Social media delivers a big ROI, and I cannot lie, friends. Step 1: Create a social media marketing strategy. Source: Hootsuite.

Social Media 142

Social Media Meme HootSuite Influencer 142

Rebekah Radice

MAY 2, 2016

Are you using Facebook to market your business, but struggling to create momentum? But there are proven ways to improve your Facebook marketing results. But like any marketing venture, you need to know where you’re headed before jumping in. In fact, it’s the exact one that helped grow our Facebook Page by 193% in 2015.

Facebook 113

Facebook Marketing eBook GPS 113

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. 5 Measurements for PR ROI.

Metrics 100

Metrics ROI Consultant Flickr 100

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Age Demographics.

Sample 79

Sample Samples Discount Influencer 79

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: PEW Surveys conducted 2012-2019. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Ignite Social Media

JUNE 6, 2016

More specifically, follower growth was down 50% compared to March, and marked the lowest rate since Locowise began analyzing these profiles in April 2015. Measuring a Return on Influencer Marketing. There’s a new form of native advertising out there that everyone is talking about and it’s influencer marketing.

Instagram 60

Instagram ROI Influencer Research 60

Kikolani

FEBRUARY 16, 2016

These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. The Advanced Guide To Content Marketing – by Quicksprout. . Using Inbound Marketing To Generate Leads And Sales – by Tone. . Download ebook.

eBook 60

eBook SEO Hubspot Marketing 60

Convince & Convert

OCTOBER 24, 2014

Dave is careful to measure the KPI surrounding his social efforts, especially in the context of the larger marketing picture , as well. This is as compared with a the costs of a direct mail campaign, for example, and his team can then calculate a tangible ROI. via Content Marketing Institute/MarketingProfs. ” Holy Social!

Social Media 149

Social Media Ensembli How To Insurance 149

Devumi

APRIL 24, 2015

If there’s one thing you can count in when it comes to digital marketing trends it is change. Here are 7 quick digital marketing trends that you should be thinking about right now. Here are 7 quick digital marketing trends that you should be thinking about right now. Lord knows I’m sitting here 10 hours a day.

Trends 60

Trends Marketing Mobile Paid Search 60

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

SMS 60

SMS Tips Marketing Discount 60

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Then, we hit content shock. Low organic reach and referral traffic.

Social Media 112

Social Media Engagement Brands Airlines 112

Convince & Convert

JANUARY 5, 2016

Agencies (advertising, digital, marketing, media, PR) can find it difficult to keep a client for the long haul. Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. Susan Baier on Twitter: @susanbaier.

B2B 60

B2B Survey ROI Research 60

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Now, brands can take the key findings and implement them into marketing strategies.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

APRIL 19, 2017

ROI has always been one of the most debated topics in the marketing department. Social media ROI is no different. Social ROI Isn’t Just Transactional. It’s not that a transactional approach to social media ROI is completely irrelevant. What’s the value of a Like? It’s very relevant.

Social Media 105

Social Media How To ROI Hashtag 105

Talkwalker SM

APRIL 5, 2016

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. Budgets are growing fast, and marketers are seeing strong returns. The traditional route in the past was to employ a celebrity as an influencer or spokesperson as a strategic marketing tactic.

Influencer 60

Influencer UGC Content Marketing 60

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. According to the 2016 Global Communications Report , which ranks the world’s top 250 PR agencies, the average annual review per employee in 2015 was $151,000. Guest Post by David Klein. Revenue Per Employee.

Cost 100

Cost Insurance Project Team 100

The Realtime Report

NOVEMBER 26, 2019

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. The key is spending it where you get the optimum ROI. It wasn’t a lie, it was ineptitude with insufficient cover.”

Advertising 113

Advertising Nielsen Buy Products 113

Pam Moore

MAY 5, 2016

Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Omni-Channel Marketing in a Nutshell.

Buy 113

Buy Social Media Brands Loyalty 113

agora pulse

OCTOBER 17, 2019

Simply fork over your marketing dollars for a particular number of Instagram followers, and POOF! But if that boss will soon ask for ROI on your Instagram efforts , you’ll be up a creek. These users will be much more likely to give you the return you seek in your Instagram marketing efforts. You have an instant following.

Instagram 98

Instagram Hashtag Real Estate Apparel 98

agora pulse

OCTOBER 17, 2019

Simply fork over your marketing dollars for a particular number of Instagram followers, and POOF! But if that boss will soon ask for ROI on your Instagram efforts , you’ll be up a creek. These users will be much more likely to give you the return you seek in your Instagram marketing efforts. You have an instant following.

Instagram 98

Instagram Hashtag Real Estate Apparel 98

Sprout Social

JULY 11, 2016

Data from eMarketer discovered less than 33% of companies with 100 or more employees used Instagram for marketing purposes in 2015. Have no ROI: It might seem easier to buy followers, but your acquired bot or unmanned new followers won’t be purchasing anything. But many experts believe that number is only going to grow.

Instagram 40

Instagram How To ROI Organization 40

Buffer Social

JANUARY 15, 2017

Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing. Grow to 500,00 – By end of 2015.

Social Media 111

Social Media Strategy Metrics Research 111

Ignite Social Media

JANUARY 25, 2017

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 When conversion tracking is in place, you can see which elements result in the best ROI. That’s great news for our clients spending money as their dollars stretched further than anticipated and fell more in line with that of all 2016.

CPM 60

CPM Discount Buy Cost 60

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Measuring Social Media ROI. The tricky thing about it is that social media ROI is different from traditional online marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Sprout Social

AUGUST 30, 2016

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. With followers who comment, share and like, you have a valuable source of social media ROI. Don’t risk it.

Instagram 71

Instagram Brands Collaboration Hashtag 71