Techipedia: Tamar Weinberg

OCTOBER 8, 2015

Often, people are surprised that I migrated away from marketing to customer experience. Here’s the truth of why that happened: so many people enlist in marketing to acquire new users, but don’t give a rat’s ass about customer retention. I consider myself a former marketer. Throw marketing out the window.

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Techipedia: Tamar Weinberg

FEBRUARY 29, 2016

What we did unfortunately isn’t as easy to do in 2016 as it was in 2015, but in truth, it all comes down to points. The thing that differentiates the 2016 program from the 2015 program is a zone system. The points cost for 2015 travel between zones was fixed regardless of the price of the train ticket in dollars.

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Techipedia: Tamar Weinberg

JUNE 13, 2012

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. This is a guest post by Brad Shorr.

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Techipedia: Tamar Weinberg

JUNE 8, 2015

Ten years ago, social media marketing did not exist. It became possible, all of the sudden, for marketers to participate within those communities because they saw an opportunity. And so, all of the sudden, this pure network of sorts became a place for marketers, as they always do, to capitalize upon. The outcome was viral.

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