Mindjumpers

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Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Marketing Communications at LinguaLinx.

Marketing 100
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Trends in 2015: Ready for the next big thing?

Mindjumpers

An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. Social Shopping – 2015 will probably make you consider adding social “buy buttons”. Case Study: The Local Stories Project.

Trends 100
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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content. The app has been further developed with a new version pushed out in Feb 2015 and was valued over $10 million during a funding round back in 2014. Advertising Features.

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Twitter Aim to Regain Momentum with New Video & Group Message Features

Mindjumpers

The rise of native video players on social networks is going to significantly change the way content marketers create and distribute video content. As Facebook and Twitter gain more momentum into the video space, their success will likely have huge implications for the future of marketing, media, and content on a long-term basis.

Groups 100
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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content. The app has been further developed with a new version pushed out in Feb 2015 and was valued over $10 million during a funding round back in 2014. Advertising Features.

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The Importance of Local Activation on Social Media: West Africa/Nigeria

Mindjumpers

Take for instance the Nigerian 2015 elections; Nigerians needed a change and we along with social media influencers, utilized the one tool that we could all use irrespective of class or social status to get it; the tool was social media. Similar Posts: Video is The New King of Content Marketing.

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Key Factors For a Successful Client-Agency Relationship

Mindjumpers

A new report from the IPA (Institute of Practitioners in Marketing) and Hall & Partners, “ From Mad Men to Sad Men ”, now reveals that the challenge to build and maintain a positive and flourishing collaboration between agency and client is more difficult than ever before. Transparency.

Nielsen 100