Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. With Earned media it’s about putting the time into influencer outreach – it’s a popular buzz word, but few do this as well in my experience.

B2B 100

B2B Adwords ROI Hubspot 100

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Buffer Social

JANUARY 25, 2022

Sheena Russel, founder and CEO of Made With Local It helps that this influencer-based marketing strategy has already seriously paid off for the company. “Years ago, we invested in two key influencer partnerships in the Calgary, Alberta area that continue to this day.

Small Business 91

Small Business Marketing Retail Education 91

Convince & Convert

JANUARY 5, 2016

Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. “Half of the people who responded to this survey have fired an agency in the past 24 months.” 2015 Agency Hiring & Firing Insights.

B2B 60

B2B Survey ROI Research 60

Proactive Report

APRIL 5, 2015

The findings of the 2015 PRESSfeed & SNCR Media Trends & Online Newsroom Report about how brands are missing earned media opportunities with visual content – video in particular- were fully supported by the latest DS Simon Productions Media Influencers Report. Video is the PR opportunity of 2015.

Trends 40

Trends Survey Report Video 40

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Get influencers to write for you. But until you get to that point, why not make the most of your relationship or connection with an influencer?

Strategy 93

Strategy Content Marketing Influencer 93

Buffer Social

JANUARY 25, 2018

Pinterest: 80 percent of its traffic comes from mobile devices 9 VentureBeat , 2015. A survey by Oracle found that 80 percent of senior marketing and sales executives around the world are already using chatbots for their business or plans to use them by 2020 16 Business Insider , 2017. Social media has changed that entirely.

Social Media 111

Social Media Trends Report Survey 111

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Hootsuite (@hootsuite) February 11, 2015.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Get influencers to write for you. But until you get to that point, why not make the most of your relationship or connection with an influencer?

Strategy 60

Strategy Content Marketing Influencer 60

Audiense

JUNE 15, 2016

People who follow the biggest Vine influencers. The average daily time spent watching digital video on mobile surpassed desktop for the first time in 2015 according to a new eMarketer report. We recently conducted a campaign in partnership with some of our clients on the Twitter Audience Platform asking them to complete a survey.

Airlines 60

Airlines CPA Mobile Advertising 60

Audiense

JUNE 15, 2016

People who follow the biggest Vine influencers. The average daily time spent watching digital video on mobile surpassed desktop for the first time in 2015 according to a new eMarketer report. We recently conducted a campaign in partnership with some of our clients on the Twitter Audience Platform asking them to complete a survey.

Airlines 60

Airlines CPA Mobile Advertising 60

Ignite Social Media

JUNE 1, 2016

2015 has been a great year for video, but there is a lot more to come in 2016. When you combine this with their love for video, it becomes much easier to reach and influence your target audience. However, a survey found that 32.1million U.S Live Video Streaming to Take Over. Use scarcity to attract your audiences’ attention.

Trends 60

Trends Social Media Strategy How To 60

Social Media Marketing

APRIL 3, 2013

Google+, Pinterest and Yelp also have made strides since the last year's survey from Constant Contact. Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. Still, Facebook dominates in this space.

Social Media 160

Social Media Flipboard Storify Reddit 160

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). With the annual U.S. mom buying power estimated to be $2.1 trillion , brands are looking to capture their attention and own the marketing of “Mom”.

Research 60

Research Engagement How To Sentiment 60

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Hootsuite (@hootsuite) February 11, 2015.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. A smart strategy is to identify this circle of customers (influencers) and dedicate extra time and resources to them.

SMS 60

SMS Tips Marketing Discount 60

Buffer Social

NOVEMBER 7, 2017

They found that “ in only 3 weeks, almost one-quarter of the Instagram users we surveyed have seemingly ditched their usual Instagram activity in favour of watching Stories.” Klear, an influencer marketing platform, studied 149 top brands in eight industries to see how they have been using Instagram Stories.

Study 111

Study Instagram Hashtag Research 111

Buffer Social

AUGUST 24, 2017

The most popular topics among young adults on Instagram are fashion/beauty, food, TV/films, hobbies, and music, according to a Facebook survey. The majority of Snapchat users (71 percent) use Snapchat only or mostly for peer-to-peer messaging, according to a survey by Defy Media for Variety. 46 percent of Snapchat users in the U.S.

Instagram 111

Instagram Cost Comparison Analytics 111

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. They wanted to figure out which influencer was driving the most impact.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

APRIL 7, 2015

are “actively disengaged” ( Gallup, 2015 ). Drivers of employee engagement vary from company to company, survey to survey, but typically include issues like: Trust and belief in leadership. Inside an organization, these individuals may be called key influencers and are not always the highest ranking folks.

How To 60

How To Yammer Metrics Statistics 60

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. With that in mind, there’s no doubt the influence of UGC is going strong. We’re likely to see more of it in 2018, and beyond , as more brands tap into the power of their community.

Campaign 43

Campaign UGC Content Tourism 43

Buffer Social

AUGUST 22, 2019

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. Shoppers want to buy healthier foods, but it’s not always easy — a survey of 1,017 U.S. It regularly runs Instagram takeovers with influencers and other brands in its stories —. — It’s an incredible story.

Marketing 71

Marketing YouTube SEO Engineering 71

Ignite Social Media

FEBRUARY 2, 2023

In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. Often in influencer marketing now it’s super popular to hire a celebrity to say how much they love your product.

Influencer 85

Influencer Social Media Hubspot Travel 85

Buffer Social

DECEMBER 19, 2016

Surveying 1,520 U.S. This is a quite substantial increase from the 70 percent reported in 2015. Through a survey of 4,654 U.S. researchers to investigate how social media interactions with brands influence consumers’ perception of the brand, their brand loyalty, and their word-of-mouth recommendations. 79% of U.S.

Study 40

Study Social Media Marketing Research 40

Convince & Convert

APRIL 23, 2015

I read influencer marketing blogs and newsletters every day. Technology Plus Human Eyes Deliver Best Results Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach. Have you seen any interesting research lately in the world of influencer marketing?

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Study Influencer Marketing Blogger 60

Convince & Convert

NOVEMBER 9, 2015

Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. It’s exhaustive, and it should certainly help you choose a vendor for the marketing arena you’re thinking about entering in 2015.

Marketing 60

Marketing Paid Search Mobile B2B 60

Socialmedia.biz

OCTOBER 29, 2016

While you may not have the resources to hire a social-media firm to take the helm, you can certainly learn from the blogs, articles and tweets of experienced social influencers. What follows is a list of 10 such influencers. And Forbes named her one of the Top Ten Social Media Power Influencers. Read more). Rebekah Radice.

Influencer 60

Influencer Social Media Resources HootSuite 60

Hootsuite

AUGUST 30, 2022

While these statistics weren’t isolated to only Gen Z, it’s fair to assume they are spending at least 24 hours per month on TikTok—the most conservative data estimate from the survey. That number was only 73% in 2015, a 30% jump in 7 years. Influencer marketing. That’s two days. Twenty-four days per year. Almost a month!

Statistics 102

Statistics Marketing HootSuite Study 102

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. I read influencer marketing blogs and newsletters every day. The Rising Influence of Mom Bloggers. Smart Influencer Vetting Requires a Human Touch. Influencer Marketing Most Successful for Food and Fashion Brands.

Study 60

Study Influencer Marketing Blogger 60

Webbiquity SMM

FEBRUARY 10, 2015

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. For online merchants, the average order value influenced by social media last year was $143.46. By the end of 2015, 81% of all U.S. DashBurst ). But only 14% trust advertisements. ( #Socialnomics 2014 ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. Seventy-one percent of consumers say social posts by friends or people they know influence their purchasing decisions. 6 social campaigns that captivated the internet in 2021.

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Campaign Social Media Collaboration Apple 136

Hootsuite

JANUARY 27, 2020

For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. Goodbye, reverse-chronological order). Post high-quality videos longer than 3 minutes.

HootSuite 145

HootSuite Facebook How To Groups 145

Hootsuite

FEBRUARY 17, 2022

According to our survey, Pinterest’s marketing effectiveness increased by 140% between 2021 and 2022, and many marketers are planning to invest a lot more time and money in Pinterest 2022. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. Here are just some of the reasons why: It’s growing fast.

How To 111

How To Metadata HootSuite Retail 111

Oktopost

MAY 2, 2023

Examples of Social Listening Cast your mind back to 2015, and you may just remember a big moment in the world of B2C SaaS. The right social listening software can enable you to identify key influencers – great for embracing the strong potential of B2B influencer marketing – as well as other key individuals or brands to monitor.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Rebekah Radice

FEBRUARY 15, 2016

Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 Here’s a few ideas: Post feedback surveys. Relationship/experience surveys. At least once per quarter, send a survey to your customers asking how their support experience has been.

Trends 114

Trends Social Media Survey Mobile 114

Sprout Social

MARCH 17, 2020

But Twitter expanded the character limit of Direct Messages to 10,000 in August 2015. It provides the customer with a feedback survey where they can privately share feedback about their customer service experience on the platform. Connecting with influencers. It’s easy to associate influencer marketing with Instagram.

Social Media 126

Social Media Twitter Strategy How To 126