Pixlee

JANUARY 24, 2017

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Or would a blogging micro-influencer resonate best with your customer base? The Celebrity Influencer. The celebrity influencer is a famous personality with a large-scale reach.

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Types Influencer Brands Fashion 40

Waxing UnLyrical

APRIL 13, 2015

.” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. SheSpeaks CEO, Aliza Freud, Talks Influencers With Cynopsis Media.

Consultant 100

Consultant Retail Influencer Conference 100

Direct Marketing Observations

MARCH 19, 2012

billion by 2015 up from $3.2 Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. billion in 2010.

comScore 166

comScore Microblogging Posterous Marketing 166

Buffer Social

MARCH 10, 2022

Brooklyn Candle Studio branding and photography from 2015 to today. Even once we were selling in major retailers, I did a huge rebrand because I noticed the market was going in a different direction and wanted to stay relevant. Focusing on what was succeeding helped us scale.

Small Business 81

Small Business Resources Retail Forums 81

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Strategic Influencer Partnerships. Could this style of campaign be expanded to include more user-generated content?

Instagram 60

Instagram Brands How To Campaign 60

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. Make 2015 the year you put mindful social marketing into practice.

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Marketing Nielsen Authentication Knowledge Base 145

Ignite Social Media

JANUARY 25, 2017

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 What factors influenced gift purchase decisions? What factors did not score as high but still influenced users? It’s clear from the 2016 data that different influences impact purchasers differently.

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Later

MARCH 13, 2020

Instagram has already made it possible for a select number of influencers and content creators to drive sales through checkout on behalf of brands — creating a complete e-commerce marketplace. Undra started her line with contemporary clothing in 2015 and, in 2018, fine-tuned it to focus on tailored, modern workwear.

Instagram 90

Instagram Journal Influencer Feed 90

Sprout Social

APRIL 19, 2022

Adidas first launched their WhatsApp marketing strategy back in 2015. If you’re contemplating incorporating WhatsApp into your social media lineup, partner with influencers in your industry to help spark conversation and promote premier events. Adidas wants to be where their superfans are.

Conversation 98

Conversation Strategy Social Media Marketing 98

ProBlogger

OCTOBER 25, 2016

You have what’s called ‘emotional influence’. In three years they have built a $10m business all thanks to a strategy to use influencers and celebs to spread the word. According to Statista in 2015, 198 million internet users use Ad Blockers, up from 54 million in 2013. No brand or traditional advertiser has this.

Advertising 20

Advertising Blogger Influencer Retail 20

Audiense

MAY 16, 2016

— Porsche Retail Group (@PorscheRetail) September 24, 2015. Thorsteinsson: “We use tools that can measure the sentiment and also find influencers. — Porsche (@Porsche) September 28, 2015. — Porsche (@Porsche) November 18, 2015. Porsche wins the 2015 24h of Le Mans for a record 17th time.

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Strategy Automotive Campaign Social Media 113

Pixlee

OCTOBER 27, 2016

Social proof is a phenomenon that influences the consumer’s everyday decisions, whether conscious or not. Consumers are 97 percent more likely to buy from a retailer after they’ve interacted with user generated content advertising. 65 percent of adults used social media in 2015. But what kind of results does it produce?

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UGC Content Statistics Hotels 40

Buzzlogix

NOVEMBER 27, 2017

Facebook alone expects 90% of its content to be video by 2018, and globally, video traffic will be 3x higher in 2020 than it was in 2015. Of total online retail sales, 14% are currently influenced by videos and that segment is growing sharply year on year. Video is also driving commerce on the Internet to even greater heights.

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Campaign Video Retail Statistics 40

Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. With a half-a-billion active users on Instagram, there are massive opportunities to get seen.

Instagram 70

Instagram Brands Collaboration Hashtag 70

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. A smart strategy is to identify this circle of customers (influencers) and dedicate extra time and resources to them.

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SMS Tips Marketing Discount 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. They wanted to figure out which influencer was driving the most impact.

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Attensity Crimson Hexagon Social Media Sentiment 77

ProBlogger

APRIL 25, 2017

There are a number of aspects of a given web page that influence search engine rankings. In April of 2015, Google rolled out an update which boosted the rankings of mobile-friendly websites. Here’s something you should have known by now –. having a catchy page title with your top keyword in it. Get mobile-optimized.

SEO 51

SEO Tips Case Study Mobile 51

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. What are Instagram Drops?

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Products Instagram Retail Upcoming 130

ProBlogger

JULY 5, 2016

In fact, a study done by genius.com indicated that 66% of buyers say that consistent and relevant communication provided by businesses is a key influence in choosing a solution or brand. Get off on the right foot and don’t let leads slip through the cracks with an automated lead nurturing campaign. appeared first on ProBlogger.

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Blogger Marketing Module Campaign 33

ProBlogger

JULY 5, 2016

In fact, a study done by genius.com indicated that 66% of buyers say that consistent and relevant communication provided by businesses is a key influence in choosing a solution or brand. But if you read my last blog , you may have picked up my advice about the benefits of building out a minimum of 4-5 emails of a series of 30 days.

Blogger 26

Blogger Marketing Module Retail 26

Webbiquity SMM

FEBRUARY 10, 2015

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. For online merchants, the average order value influenced by social media last year was $143.46. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Internet Retailer ).

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Statistics Social Media B2B Hubspot 50

Hootsuite

AUGUST 30, 2022

That number was only 73% in 2015, a 30% jump in 7 years. Additionally, 90% have a computer and 80% have a gaming device in their home, which was about the same as 2015’s statistics. Whether scrolling influencer posts, ads, or friends’ content, Gen Z window shops on social first. Influencer marketing. Easiest path?

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. Seventy-one percent of consumers say social posts by friends or people they know influence their purchasing decisions. 6 social campaigns that captivated the internet in 2021.

Campaign 134

Campaign Social Media Collaboration Apple 134

Hootsuite

FEBRUARY 17, 2022

The truth is, Pinterest is the ideal choice for retailers, and its selling potential should not be underestimated. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. As we’ve already established, there are many different ways to use Pinterest as a retailer. Pinterest shopping features.

How To 111

How To Metadata HootSuite Retail 111

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. With this information, it’s clear to see why typically “young” retail, fashion and beauty brands like Look Fantastic, I Saw It First, Missguided and Superdrug have all been official partners of the show.

Trends 120

Trends Strategy Tips Meme 120

Webbiquity SMM

DECEMBER 1, 2015

Influencer marketing? Pursuing the industry influencers with the largest follower counts may not be the best strategy. Your best influencers are often your own employees (but train them). billion on social marketing in 2015. Rethink “influencer” marketing? And your prospective buyers—they are watching.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

MAY 6, 2016

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. .” Utilize Influencers. highlight to tweet).

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UGC Retail Influencer Price 60

Kikolani

MARCH 30, 2015

If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Build Grow Scale LIVE 2015 will be held at The Hilton Orlando from May 22nd – 23rd. Build Grow Scale LIVE in a Nutshell. When and Where.

Conference 60

Conference Retail Hotels Eventful 60

Webbiquity SMM

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. 63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. ( leaderswest Digital Marketing Journal ). NewsCred ).

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NewsCred Statistics Social Media B2B 273

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. Relevance is next to godliness when it comes to influencers. Chances are, there are smaller influencers or groups who have far more clout in your area. Learn how to find influencers for your business with our free eBook on the subject.

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

FEBRUARY 10, 2016

Did you know that 82% of local searchers will follow up by either calling the retailer, visiting the store, or making a purchase? highlight to tweet) But as of August 2015, Google made some significant changes. Local search plays an important role in driving more foot traffic to your store. It makes sense, doesn’t it?

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Directory Review Survey Adwords 60

agora pulse

JANUARY 4, 2018

Setting up a social media store was huge between 2015- 2016. A feature which will delight retailers everywhere! For example, if a piece of curated content has led to a surge in sales for your company, should you be rewarding that contributor or influencer? The problem was, they offered limited information about products.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! With captivating images, videos, and killer influencer campaigns this brand has captured the hearts of 27 million followers (and counting!). Target is one of the most successful retail brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! With captivating images, videos, and killer influencer campaigns this brand has captured the hearts of 27 million followers (and counting!). Target is one of the most successful retail brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Buffer Social

SEPTEMBER 20, 2018

Whereas Black Friday and Cyber Monday tend to focus on online retail, Small Business Saturday encourages shoppers to visit smaller, local stores in their local area. When it comes to marketing over Halloween, it can be a fun time to get super creative and think about how your brand could enhance celebrations for consumers.

Small Business 98

Small Business Campaign Content Eventful 98

Sprout Social

NOVEMBER 28, 2016

Some objectives to think about: How can you leverage influencers and brand ambassadors? The mobile share of global ecommerce transactions was over 40% at the end of 2015 and is expected to grow to 70% by next year. Track your efforts, analyze your results and use those insights to influence future social marketing campaigns.

Social Media 40

Social Media Social Networking Review Mobile 40

Sprout Social

OCTOBER 17, 2016

Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Instead of limiting yourself to these, look up influencers within your industry and follow them. Engage with users on this list at least once a day.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40